One of the biggest difficulties that appear in the life of a new blogger or business owner is making his brand more popular. There are many marketing strategies promising incredible results and increased visibility. However, not all of them manage to bring an organic reach. Guest posting is one of the most efficient methods if you want to increase your brand awareness.
Why is guest posting so efficient?
Apart from the increased traffic, this is a strategy that can also bring you more authority on the market especially when you are a professional contributor. What comes after all these? More clients who will bring more revenue and business opportunities. Apart from these, there are many other benefits connected to guest posting:
- It will make you more visible to a new audience who can easily become your loyal client.
- High-quality posts will help you be perceived as an expert and so build your authority.
- You will experience a steady traffic growth.
- Your SEO performance will be positively impacted and strengthen your position on the market.
Guest posting challenges
Even though it may seem a piece of cake, guest posting has many hidden obstacles. It takes a lot of research if you want to be successful in using this strategy. While this is a rewarding method, there are many aspects you should consider before you start. Keep reading this article and discover how to overcome guest posting challenges:
1. You don’t have any writing samples
You don’t have to feel discouraged if you don’t have any samples to send together with your ideas. There are many top websites accepting guest bloggers without any samples. If you still want to present a portfolio to increase your chances, you can choose a niche you are best at. You can do an extensive research to find out what are the most popular posts on the chosen topic. You can start writing a couple of samples on the selected topic and send them as your portfolio.
2. It is difficult to find surprising ideas to pitch
Everyone wants to be unique and stand out with a viral guest post. But how do you find those incredible topics? There are plenty of sources that can inspire you. For instance, you can have a look on social media and read the comments to find out more about what people are interested in. YouTube and the bookstore nearby your house can also be a great source of inspiration.
3. You are not sure who reads your ideas
You already have the list of topics and websites you want to contact, but you feel it is not enough. Do you know who is the person reading your email? You can find more by having a look on social media and discover who are the editors of the sites you want to contact. Therefore, when you can personalize your pitch and include subtle details that will catch their attention.
4. You don’t know how your pitch should look like
How can you send a successful pitch if you don’t have any template to help you? There is no such thing as a flawless pitch. You will do mistakes and you will learn from them in your future pitches. However, a good pitch should include the following elements:
- A straightforward subject
- The editor’s name
- Shortly introduce yourself and your experience
- Why you want to guest post
- What is your idea and how the readers will benefit from it
- Portfolio or samples
5. When to follow-up
Not all the websites will reply immediately to you. There might be some that will never come back. Usually, bigger publications receive hundreds of pitches daily. So, you should take into consideration a reply within 7 or 14 days. Moreover, you need to consider the date of your submission. This means that you should expect more delays if you sent your pitch before the weekend or bank holidays.
In conclusion, guest posting is an amazing experience for any new blogger or entrepreneur. It brings a lot of visibility for your brand and helps you build your position on the market. You should also be prepared for rejections and not get discouraged in case not all your pitches are accepted.
At first, it may seem like a benefit to be able to offer a whole lot of choices to your customers. Whether its choice of products, product bundles, colors, sizes, or pricing options, more is better, right? You offer so many choices, it sets you apart from your competitors. Your customers can pick exactly what they want because you offer so many. That’s how the thinking goes, right?
Unfortunately, it doesn’t work that way at all — a fact which we often forget in our “more is better” world.
Here’s why. There’s a concept called the “paradox of choice”, which was identified and studied by lots of psychologists in recent years. What they’ve found is that having too much to choose from actually creates high levels of stress and anxiety, especially if the choices represent high-value purchases or outcomes. It turns out there’s a point at which too much choice causes paralysis (and hence indecision) at the thought that we might choose poorly. You may have heard this described as FOMO (fear of missing out). We’ve all been there, right?
Americans make 70 different choices every day. Talk about overload! Is it any wonder we can be indecisive?
Therefore, when you’re creating marketing messages for your products and services, think about the fact that someone’s purchase decision around your product might be #68 for that day. You can see why, at that point, they just want you to tell them what to buy!
So, guide them. Curate the information for maximum relevance.
- Think hard about whether or not your marketing message should lead with the fact that your product comes in 50+ variations. Maybe that’s not actually a good thing.
- If your product can be easily customized to reduce choices by say, asking a few questions; or it comes with a “default” setting; or additional choices can come at different stages of the purchase, then promote that in your messaging. Consumers will feel relieved that you’re helping them make a choice.
- (And if your product doesn’t come with the above, consider changing it so that it does).
- When offering pricing packages, for example on online subscription services, default to the medium option, rather than the highest or lowest priced.
- And finally (my own pet peeve), cut down on your CTAs! Whether it’s an email, blog post, or web page, don’t cram it full of multiple calls to action. Pick one primary and make it prominent. If you need to have secondary CTAs, make them less prominent so that there’s a clear hierarchy of choice.
>> Trying to find the balance between too much and too little in your marketing messages? I can help you negotiate that fine line. Give me a shout.
Interested in reading the scholarly evidence behind the paradox of choice? (I’ll admit, it’s a fascinating view into human behavior!) Start here:
- Zbigniew Lipowski, The Conflict of Buridan’s Ass, The American Journal of Psychiatry, 1970.
- Sheena Iyengar, When Choice is Demotivating, The Journal of Personal Social Psychology, 2000.
- Barry Schwartz, The Paradox of Choice: Why More is Less, 2004.