This Is How You Overcome Guest Posting Hidden Obstacles

Website traffic

One of the biggest difficulties that appear in the life of a new blogger or business owner is making his brand more popular. There are many marketing strategies promising incredible results and increased visibility. However, not all of them manage to bring an organic reach. Guest posting is one of the most efficient methods if you want to increase your brand awareness.

Why is guest posting so efficient?

Apart from the increased traffic, this is a strategy that can also bring you more authority on the market especially when you are a professional contributor. What comes after all these? More clients who will bring more revenue and business opportunities. Apart from these, there are many other benefits connected to guest posting:

  1. It will make you more visible to a new audience who can easily become your loyal client.
  2. High-quality posts will help you be perceived as an expert and so build your authority.
  3. You will experience a steady traffic growth.
  4. Your SEO performance will be positively impacted and strengthen your position on the market.

Guest posting challenges

Even though it may seem a piece of cake, guest posting has many hidden obstacles. It takes a lot of research if you want to be successful in using this strategy. While this is a rewarding method, there are many aspects you should consider before you start. Keep reading this article and discover how to overcome guest posting challenges:

1. You don’t have any writing samples

You don’t have to feel discouraged if you don’t have any samples to send together with your ideas. There are many top websites accepting guest bloggers without any samples. If you still want to present a portfolio to increase your chances, you can choose a niche you are best at. You can do an extensive research to find out what are the most popular posts on the chosen topic. You can start writing a couple of samples on the selected topic and send them as your portfolio.

2. It is difficult to find surprising ideas to pitch

Everyone wants to be unique and stand out with a viral guest post. But how do you find those incredible topics? There are plenty of sources that can inspire you. For instance, you can have a look on social media and read the comments to find out more about what people are interested in. YouTube and the bookstore nearby your house can also be a great source of inspiration.

3. You are not sure who reads your ideas

You already have the list of topics and websites you want to contact, but you feel it is not enough. Do you know who is the person reading your email? You can find more by having a look on social media and discover who are the editors of the sites you want to contact. Therefore, when you can personalize your pitch and include subtle details that will catch their attention.

4. You don’t know how your pitch should look like

How can you send a successful pitch if you don’t have any template to help you? There is no such thing as a flawless pitch. You will do mistakes and you will learn from them in your future pitches. However, a good pitch should include the following elements:

  1. A straightforward subject
  2. The editor’s name
  3. Shortly introduce yourself and your experience
  4. Why you want to guest post
  5. What is your idea and how the readers will benefit from it
  6. Portfolio or samples

5. When to follow-up

Not all the websites will reply immediately to you. There might be some that will never come back. Usually, bigger publications receive hundreds of pitches daily. So, you should take into consideration a reply within 7 or 14 days. Moreover, you need to consider the date of your submission. This means that you should expect more delays if you sent your pitch before the weekend or bank holidays.


In conclusion, guest posting is an amazing experience for any new blogger or entrepreneur. It brings a lot of visibility for your brand and helps you build your position on the market. You should also be prepared for rejections and not get discouraged in case not all your pitches are accepted.

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Actionable Content Marketing Stats You Should Know

content marketing metrics

Content Marketing Works & Research Shows Buyers Respond to It

Consumers’ average attention span is 8 seconds – 1 second less than a goldfish.

70% of consumers prefer getting to know a company via articles rather than ads.

57% — that’s how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep.

Inbound (content) marketing delivers 54% more leads into the marketing funnel than traditional outbound leads.

Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.

60% of people are inspired to seek out a product after reading content about it.

The top content formats that B2B buyers seek to research a purchase include: whitepapers (78%), case studies (73%), webinars (67%), eBooks (58%), videos (58%), blog posts (56%), and infographics (52%). All other formats fall below 50%.

B2B buyers share these content formats more frequently with colleagues: blog posts (40%), infographics (39%), videos (37%), white papers (34%), case studies (29%). 

Blogging  Creates a Relationship with Prospects & Customers

82% of marketers who blog see positive ROI for their inbound marketing

80% of internet users are reached by social media sites and blogs

82% of buyers feel more positive about a company after reading custom content

78% perceive a relationship with a company after reading custom content

Companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

SEO & Keywords Meet Prospects Where They Are

B2B buyers conduct an average of 12 searches before ever jumping on a specific brand’s site.

61% of global Internet users research products online. 

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Source)

Email & Lead Nurturing – The Most Effective Way to Convert

Emails sent via marketing automation drive 18x more revenue than email blasts.

79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.

Nurtured leads make 47% larger purchases than non-nurtured leads.

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

Facebook – 72% of Online Adults Use It. You Can’t Ignore It.

Posts that contains photos make-up 93% of the most engaging posts.

Most engagement occurs towards the end of the week from Wednesday to Friday. [Source

Question posts get 100% more comments than standard text-based posts.

35% of users participate in contests, 42% like a page in order to get a discount or coupon. 

Timeless Twitter Tips

Image links can get 2x the engagement rate.

Tweets with hashtags get 2x more engagement

Tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet” 

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>> Overwhelmed by the thought of creating your own content marketing strategy? Or simply need a one-off, conversion-friendly white paper, infographic, or case study? Email carla@3to5marketing and let’s generate some leads!

 

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Hofects Marketing | Guide Your Customers Through Their FOMO

The paradox of choice, marketing. consumer marketing, product marketing

At first, it may seem like a benefit to be able to offer a whole lot of choices to your customers. Whether its choice of products, product bundles, colors, sizes, or pricing options, more is better, right? You offer so many choices, it sets you apart from your competitors. Your customers can pick exactly what they want because you offer so many. That’s how the thinking goes, right?

Unfortunately, it doesn’t work that way at all — a fact which we often forget in our “more is better” world.

Here’s why. There’s a concept called the “paradox of choice”, which was identified and studied by lots of psychologists in recent years. What they’ve found is that having too much to choose from actually creates high levels of stress and anxiety, especially if the choices represent high-value purchases or outcomes. It turns out there’s a point at which too much choice causes paralysis (and hence indecision) at the thought that we might choose poorly. You may have heard this described as FOMO (fear of missing out). We’ve all been there, right?

Americans make 70 different choices every day. Talk about overload! Is it any wonder we can be indecisive?

Therefore, when you’re creating marketing messages for your products and services, think about the fact that someone’s purchase decision around your product might be #68 for that day. You can see why, at that point, they just want you to tell them what to buy!

So, guide them. Curate the information for maximum relevance.

  • Think hard about whether or not your marketing message should lead with the fact that your product comes in 50+ variations. Maybe that’s not actually a good thing.
  • If your product can be easily customized to reduce choices by say, asking a few questions; or it comes with a “default” setting; or additional choices can come at different stages of the purchase, then promote that in your messaging. Consumers will feel relieved that you’re helping them make a choice.
  • (And if your product doesn’t come with the above, consider changing it so that it does).
  • When offering pricing packages, for example on online subscription services, default to the medium option, rather than the highest or lowest priced.
  • And finally (my own pet peeve), cut down on your CTAs! Whether it’s an email, blog post, or web page, don’t cram it full of multiple calls to action. Pick one primary and make it prominent. If you need to have secondary CTAs, make them less prominent so that there’s a clear hierarchy of choice.


>> Trying to find the balance between too much and too little in your marketing messages? I can help you negotiate that fine line. Give me a shout.

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Interested in reading the scholarly evidence behind the paradox of choice? (I’ll admit, it’s a fascinating view into human behavior!) Start here:

  • Zbigniew Lipowski, The Conflict of Buridan’s Ass, The American Journal of Psychiatry, 1970.
  • Sheena Iyengar, When Choice is Demotivating, The Journal of Personal Social Psychology, 2000.
  • Barry Schwartz, The Paradox of Choice: Why More is Less, 2004.
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I’m busy. I’m stressed. I have 8.25 seconds. WTFSIC? | Marketing for Our Short Attention Spans

Copywriting, marketing

WTFSIC? aka Why the F**k Should I Care?

The average attention span of a consumer today is 8.25 seconds. That’s down from 12 seconds in 2000. That’s also less than the attention span of a goldfish (9 seconds), although I have no idea how they go about measuring that.

Put yourself in your overwhelmed, frazzled, impatient customers’ shoes, and for their sake, ask yourself WTFSIC? every time you create / write / develop / post a marketing message / tagline / tweet / headline / blog / email / or ad.

That’s right. Every time.

If you follow this advice, it should keep you from falling into the trap that businesses so easily fall into –

  • talking about your products from your company perspective instead of the customers’.
  • describing the product’s features, but not the benefits.
  • thinking that a prospect will make the leap of logic that you’ve made in your clever ad, and understand why your product is so great, without you spelling it out.
  • assuming that prospects will take the time to click around your website to learn about your product.
  • believing that the only thing you have to do to get prospects to give you their email address or request a sales call, is to display a “Learn More” button on your website.

“Learn more”? Seriously. Why would the average adult consumer, who has 360 messages firing at them every day via TV, radio, web, and print media (source: Media Dynamics), take the time to click a “Learn more” button? Even prospects who are actually in the market for your product don’t have that kind of patience.

What they do want is for you to describe your product’s benefits (not features) in a very brief, concise message, using simple, non-buzzword language, in a way that tells them immediately how it will make their life better, starting tomorrow. This goes for the B2B and B2C space (after all, all purchase decisions are made by the same frazzled humans).

Oh, and maybe give them a value-added resource too (like a white paper, an infographic, a how-to guide). Note: I did not say “give them a brochure about your company”. Because that requires thinking. A purely value-added piece will be useful to them and will make it abundantly clear what your product will do for them, right away.

Don’t make them think. Don’t make them click. Don’t make them hunt for where to click. Put the WTFSIC right on your homepage. In fact on every page of your site. Or at the top of your email (or better yet, the subject line). Or at the top of your ads. Make every single word in your marketing messages be meaningful to your audience. Spell out for them exactly why they should consider your product.

So, what do I want you to do now?

Every time you craft a marketing message, stop after every sentence and ask “WTFSIC?” It will force you to think from your customers’ perspective (after a while, this becomes embedded in your thinking process) and craft marketing messages that get them to take action. And ultimately sell more of your product. Because that’s why you’re in business, right?

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If you need help crafting concise, meaningful, compelling marketing messages, websites, blogs, or graphics, give me a shout. This is what I do best. But be prepared to hear WTFSIC a lot.

 

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