Secrets from the Field: 10 Questions to Ask on Facebook to Boost Social Engagement
Facebook is still king of social media. With 1.35 billion monthly active users, its just too big to ignore. Two-thirds of online US adults are Facebook users and the average user spends 21 minutes per day on Facebook.
To make the most of your time investment in your Facebook page, you’ve got to grow your followers and generate lots of engagement (comments, shares, clicks to your website) amongst them. And there are ways to accomplish this that are guaranteed to boost your numbers. I know, because I’ve done it.
Just like in a social situation, you are much more likely to be the center of attention if you engage in a two-way conversation, i.e., ask interesting questions of those around you, rather than talking about yourself ad nauseam. Right? The same thing holds true on Facebook.
So, if most of your organization’s posts are all about your business (for example, using Facebook only for sale announcements), you won’t gain a large following, and those followers won’t become engaged evangelizers of your brand because they won’t feel emotionally engaged with your brand.
Therefore, mixed in with the sale announcements, try a few truly conversational posts where you pose interesting questions of your followers. (When you start out, you may have to “plant” a few answers to get people responding – sometimes no one likes to be the first one to speak up).
Here are ten of the questions/conversation starters I’ve used with success on Facebook (you’ll want to customize them for your own business). Note, they are in random order.
- If you had your own personal theme song, what would it be?
- If you had an hour for yourself, what’s the one thing you would do?
- What book inspired you the most? And why?
- What’s your word for the day?
- If you had your own tagline, what would it be?
- What are your 3 top goals for this year?
- What’s the best compliment you’ve ever received?
- What’s the one piece of advice you’d give to ______ ?
- What was a turning point in your life?
- If you could run a workshop for a day, what would you teach?
And don’t, don’t, don’t forget to post your question with an image or photo! If you haven’t heard the news by now, Facebook posts that include imagery garner 3 to 5 times the amount of engagement as posts without an image. That can add up to a lot of shares and clicks to your website.
If you are too busy actually running your business to think about social media, 3to5 Marketing can help. Contact me today for advice, implementation, post-writing, social media graphic design, or all of the above!