Tag Archive: copywriting

This Is How You Overcome Guest Posting Hidden Obstacles

Website traffic

One of the biggest difficulties that appear in the life of a new blogger or business owner is making his brand more popular. There are many marketing strategies promising incredible results and increased visibility. However, not all of them manage to bring an organic reach. Guest posting is one of the most efficient methods if you want to increase your brand awareness.

Why is guest posting so efficient?

Apart from the increased traffic, this is a strategy that can also bring you more authority on the market especially when you are a professional contributor. What comes after all these? More clients who will bring more revenue and business opportunities. Apart from these, there are many other benefits connected to guest posting:

  1. It will make you more visible to a new audience who can easily become your loyal client.
  2. High-quality posts will help you be perceived as an expert and so build your authority.
  3. You will experience a steady traffic growth.
  4. Your SEO performance will be positively impacted and strengthen your position on the market.

Guest posting challenges

Even though it may seem a piece of cake, guest posting has many hidden obstacles. It takes a lot of research if you want to be successful in using this strategy. While this is a rewarding method, there are many aspects you should consider before you start. Keep reading this article and discover how to overcome guest posting challenges:

1. You don’t have any writing samples

You don’t have to feel discouraged if you don’t have any samples to send together with your ideas. There are many top websites accepting guest bloggers without any samples. If you still want to present a portfolio to increase your chances, you can choose a niche you are best at. You can do an extensive research to find out what are the most popular posts on the chosen topic. You can start writing a couple of samples on the selected topic and send them as your portfolio.

2. It is difficult to find surprising ideas to pitch

Everyone wants to be unique and stand out with a viral guest post. But how do you find those incredible topics? There are plenty of sources that can inspire you. For instance, you can have a look on social media and read the comments to find out more about what people are interested in. YouTube and the bookstore nearby your house can also be a great source of inspiration.

3. You are not sure who reads your ideas

You already have the list of topics and websites you want to contact, but you feel it is not enough. Do you know who is the person reading your email? You can find more by having a look on social media and discover who are the editors of the sites you want to contact. Therefore, when you can personalize your pitch and include subtle details that will catch their attention.

4. You don’t know how your pitch should look like

How can you send a successful pitch if you don’t have any template to help you? There is no such thing as a flawless pitch. You will do mistakes and you will learn from them in your future pitches. However, a good pitch should include the following elements:

  1. A straightforward subject
  2. The editor’s name
  3. Shortly introduce yourself and your experience
  4. Why you want to guest post
  5. What is your idea and how the readers will benefit from it
  6. Portfolio or samples

5. When to follow-up

Not all the websites will reply immediately to you. There might be some that will never come back. Usually, bigger publications receive hundreds of pitches daily. So, you should take into consideration a reply within 7 or 14 days. Moreover, you need to consider the date of your submission. This means that you should expect more delays if you sent your pitch before the weekend or bank holidays.


In conclusion, guest posting is an amazing experience for any new blogger or entrepreneur. It brings a lot of visibility for your brand and helps you build your position on the market. You should also be prepared for rejections and not get discouraged in case not all your pitches are accepted.

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How the Amish Mafia Sucked Me In (or, Bad Headlines Are a Death Knell for Your Content)

Amish Mafia: Writing Great Headlines

Image credit: Discovery Channel

Amish Mafia. I admit the title sucked me in. I’m not normally a seeker of sensationalism, and I have happy memories of a childhood trip to what my Dad called “Pennsylvania Dutch country”.  It seemed like a peaceful, crime-free place.

But that title. Such an oxymoron. So I tuned in to the Discovery Channel television show, out of morbid curiosity.

The title got me to consume the rest of the content.

It’s the same online.

According to Copyblogger’s Brian Clark, Online, “on average, 8 out of 10 people will read title or headline copy, but only 2 out of 10 will read the rest.”

When you write any kind of digital content, whether it’s a blog post, a video, an email subject line, or an infographic, pay special attention to the headline.

Many copywriters subscribe to the 50/50 Rule of Headlines, which means you should spend as much time on the title as you do on the rest of the content.

However, I’m going to disagree with that rule, and tell you instead to follow the lead of Brian Clark’s metrics, and focus 80% of your time the title and 20% of the time on the post.

See how the title of this blog post got you to read more?  (And by the way, shamelessly riding the coattails of popular online memes in your titles is a completely legitimate tactic. After all, the whole point of content marketing is to get readers to your website, and then to take whatever action improves your ROI, right?)

Bad headlines do the opposite. They sit out there on Twitter or Facebook or YouTube and gather moss. Or to use yet another idiom, your content dies on the vine.

So, here are 4 ways to think about writing sensational titles that will instantly suck readers right to your content, just like the Discovery Channel did to me:

  • Be sensational. This tactic you’ve already learned from the title of this blog post. Tapping into a controversy can be great for drawing your readers in. (And apparently oxymoronic titles work very well.) But do make sure that you back up your opinion with the content of your post. And be prepared for possible strong reactions if you’re writing about a particularly touchy subject. And do keep it civil. Ultimately you want to be proud of your content.
  • Solve a problem. Identify the problems and pain points faced by your audience, and then communicate to them through the title that your post will address this need.
  • Use catchy phrases. Some words and phrases are just better at getting the attention of readers than others.  For example, blog posts formatted as lists “Top 10 Ways to…,” “Top 5 Tips for…,” even though used frequently, continue to get more clicks than other posts, as do blogs titles that use words like “free,” “secrets,” “revealed,” and “easy”. Just don’t overuse those words, as it will ultimately dilute your effectiveness.
  • Ask questions. A question in your blog post title is a great way to draw in readers, and also encourages them to leave comments. Ask an open-ended question that will spark a variety of answers and opinions, rather than a yes-or-no question. You can state your own feelings on the subject in the post, but leave open room for other opinions and discussion.

And don’t forget to use your keywords in the title!

What about you? What tactics do you use in title-writing? What titles would you add to the Hall of Fame, or conversely, the Hall of Shame?

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