The new consumer — sometimes called “Generation C” — is:
- Always clicking
- In control
Today’s consumers have fundamentally changed their relationship with media and technology…and with brands. They don’t want to be talked at, instead they want to be invited to the discussion. And their online behavior has less to do with the year they were born and more to do with their attitide and mindset.
So, what does the new consumer want? And what should you as a marketer do about it? Find out in my latest presentation.