Content Marketing Works & Research Shows Buyers Respond to It
Consumers’ average attention span is 8 seconds – 1 second less than a goldfish.
70% of consumers prefer getting to know a company via articles rather than ads.
57% — that’s how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep.
Inbound (content) marketing delivers 54% more leads into the marketing funnel than traditional outbound leads.
Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.
60% of people are inspired to seek out a product after reading content about it.
The top content formats that B2B buyers seek to research a purchase include: whitepapers (78%), case studies (73%), webinars (67%), eBooks (58%), videos (58%), blog posts (56%), and infographics (52%). All other formats fall below 50%.
B2B buyers share these content formats more frequently with colleagues: blog posts (40%), infographics (39%), videos (37%), white papers (34%), case studies (29%).
Blogging Creates a Relationship with Prospects & Customers
82% of marketers who blog see positive ROI for their inbound marketing
80% of internet users are reached by social media sites and blogs
82% of buyers feel more positive about a company after reading custom content
78% perceive a relationship with a company after reading custom content
Companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.
SEO & Keywords Meet Prospects Where They Are
B2B buyers conduct an average of 12 searches before ever jumping on a specific brand’s site.
61% of global Internet users research products online.
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Source)
Email & Lead Nurturing – The Most Effective Way to Convert
Emails sent via marketing automation drive 18x more revenue than email blasts.
79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.
Nurtured leads make 47% larger purchases than non-nurtured leads.
Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
Facebook – 72% of Online Adults Use It. You Can’t Ignore It.
Posts that contains photos make-up 93% of the most engaging posts.
Most engagement occurs towards the end of the week from Wednesday to Friday. [Source
Question posts get 100% more comments than standard text-based posts.
35% of users participate in contests, 42% like a page in order to get a discount or coupon.
Timeless Twitter Tips
Image links can get 2x the engagement rate.
Tweets with hashtags get 2x more engagement
Tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet”
>> Overwhelmed by the thought of creating your own content marketing strategy? Or simply need a one-off, conversion-friendly white paper, infographic, or case study? Email carla@3to5marketing and let’s generate some leads!