Marketing is one of the crucial elements for the successful, ongoing development and improvement of a business. Every business owner needs to invest their time, energy, and money into their marketing strategy.
However, not everyone has the same budget and sometimes it feels impossible to market your business successfully without the much-needed funds. This especially goes for marketing for small business.
It is true that you can’t hire a marketing expert on a shoestring budget, or pay thousands of dollars to content marketing writers. However, you can still market your business successfully even on an extremely tight budget. Luckily, there are plenty of ways to save money and invest it properly in your business.
Take a look at these creative ways to market your business on a tight budget.
1. Team up with a Local Influencer
Despite the general belief, marketing for small businesses can include influencers.
When people speak about influencers, most of us start envisioning celebrities with thousands or millions of social media followers.
Although actors, singers, fashion icons and other celebrities are the world’s biggest influencers, there are other people who can influence a certain group of social media users, on a lower scale.
For example, let’s imagine this:
- you’re in the wedding industry and your business sells wedding dresses
- your business is still small
- you find a local wedding photographer who has a certain base of social media followers and offer them a collaboration
- he advertises you on his social media and vice versa
This will bring new followers to both of you, and none of you spent a single dollar. It’s a win-win situation.
2. Organize a Giveaway
Giveaways are definitely one of the best ways to market a business, increase the number of followers and raise awareness about it. The best part is, it costs almost nothing.
Here’s how it all works:
- you come up with an idea for a giveaway, giving away your service or product
- you publish it with clearly set rules
- the rules include some type of advertisement for your business:
- liking your page
- tagging two or more friends in the comments
- sharing your giveaway post
- you set a date for the announcement of the winner and watch as the magic happens
This way, ordinary people will start advertising your business and letting their friends know about you without you having to spend a single dollar.
All you have to do is provide the prize which is not a big deal for your business. For example, it can be promotional t-shirts. It is a great way to advertise your company—they get your name and logo seen by hundreds of people each day.
3. Create Visually Appealing Content
People in the digital age enjoy watching beautiful, visually appealing, and entertaining content. You can create and provide this content for your social media followers in inexpensive ways.
Therefore, in your strategy for marketing for small business, you can:
- create your own infographics
Have you heard of the tool called Visme? It allows you to create stunning infographics even though you completely lack graphic design skills.
- create an email newsletter
Email marketing is one of the most effective marketing channels. Creating a newsletter is not just a way to keep your customers informed about your new product or features, but has many other advantages.
- create videos
Start shooting videos such as how-to tutorials, step-by-step guides, product unboxing, product unwrapping, top 10 best products on your shelves, etc.
Make them light-hearted and entertaining to ensure enjoy them.
Use free video editors you can download for the internet.
None of these options will cost you any money and you’ll be winning at marketing for small business.
4. Inspire User-Generated Content
There are more creative ways to market your business on a tight budget. You can use the power of user-generated content and turn it into a marketing tool. It’s one of the most popular strategies for marketing for small businesses today. Actually, many businesses are using platforms like Instagram to drive sales.
All you have to do is get your loyal customers to share their amazing experience with your brand. You can:
- organize a UGC contest
People will want to win a prize or have their pictures shared by a business page of a brand.
- evoke passion
Invite people to share their journey with your brand and give them a sense of belonging to your little community.
- publish regularly
Make UGC a regular part of your social media pages. It will inspire people to create more content hoping to be featured on your page.
Make sure you thank everyone who provides UGC for your brand and ensure they feel special and you let them know how grateful you are.
Also, it`s useful for any new business to get as much clients` feedback as possible and strive for constant improvement. There is a variety of all-in-one app marketing solutions that can help you work with customers and get their reviews.
If you were wondering how to advertise a small business, we hope the ideas above helped you out. You don’t need thousands of dollars to spread the word about your business and get people talking about it. All you need is ideas for creative ways to market your business and the energy to start fighting for your spot on the market.
Make sure you use all of the ideas we gave you and start advertising your brand today. Don’t hesitate and just go for it.