As you know, content marketing is a vital part of any organization’s marketing strategy. High-quality content marketing will be a powerful tool to boost sales and keep up with your competition.
Today, companies use different types of content such as infographics, blogs, videos, whitepapers, newsletters, podcasts, … through various media to create brand awareness. However, it’s not easy to determine the right style of content marketing to use for marketing campaigns.
You are entering 2020, so it’s important to up-to-date on the top content marketing trends to reach your audience effectively. If you’re looking for the latest trends for 2020, here are 5 content marketing trends for 2020 you shouldn’t miss. Now, let’s find out.
What is Content Marketing?
Content marketing is a form of marketing that companies create content for a targeted audience online to increase traffic, leads, and sales. When you convey the message of a product, service or brand to target audiences. Then you need to use Content Marketing.
With content marketing, you are providing truly relevant and useful information to your customers to help them solve their issues. Therefore, Content Marketing is rated as one of the extremely effective Online Marketing strategies that every brand uses.
Benefits of Content Marketing with businesses:
- Provide information
- Increase website traffic
- Attract attention and generate leads
- Boost online sales
- Increase brand awareness
- Engage an online community of users
5 Content Marketing Trends For 2020
There is no doubt that interactive content will become mainstream in 2020. Today, customers are looking for more new experiences, so interactive content is anything that people can click on, swipe, or interact with online.
In fact, 90% of customers are looking for visual and interactive content. When you create interactive content that is truly different and new, you can reach potential customers more easily.
This content marketing trend continues to be appreciated in 2020 because consumers also want this type of memorable content from brands. More than 2/3 marketers have created brand stories with this type of content. Many companies are using interactive content types in many different formats such as Meme, 360-degree videos, Live News, AR / VR, Quiz Contest…. You can also opt to promote your website content on “India Post News – A Global News Agency”.
If your business isn’t already using video marketing, it’s time to use it this year. Video marketing is the hottest type of content marketing online in 2020. Consumers are easily attracted and impressed by the unique images, eye-catching videos. So text-based content simply can’t compete with the power of video.
There are some popular video marketing such as Live video, short video & vertical. This way attracts a huge number of followers. Especially, live video on Facebook keeps customers watching many times. The business owner can use video marketing on social media like Facebook, Instagram, Twitter, Youtube, and more to market their brand.
According to average statistics, for the big events that attract many social media influencers, celebrities, athletes, musicians to participate, the number of people watching and sharing live videos online always hits thousands of views. Therefore, in 2020 video content is truly an indispensable trend when doing marketing.
Visual-forward platforms and content will continue trending
To attract customers, you need to use visual-forward platforms. You can attract viewers with a series of quality articles, beautiful and sharp images, along with vivid videos and visual 3D images to help your audiences enjoy the best visual experience.
In addition, when the reader reaches your information, they only remember 10% of it after 3 days. However, if you add a related image, people will remember up to 65% of this information 3 days later.
Nowadays, many marketers are using this type of content marketing to increase engagement, improve customer experience. In 2020, visual-forward platforms and content will continue trending because it’s one of the types of content that engage the audiences a lot more.
Voice content strategy
Do you have a voice search device like Amazon Alexa or Google, Siri? If yes, it’s a type of voice interaction. Thanks to Siri, Google, Alexa, and a host of other smart devices, the voice content strategy continues upward in 2020. It is a new strategy for engaging customers.
Nowadays, people often tend to use means of voice direction to search for information. A recent UK report says that voice searches are going to make up at least 50% of all searches by 2020. Therefore, develop a voice for your content marketing strategy is very necessary for every brand.
As a result, content marketers will need to optimize the content for voice search. You need to think about how audiences speak and how they would ask their voice search device a question. In addition, content marketers should use keywords that people will speak rather than type to get to the top of voice search results.
Mapping digital customer journeys
What is the digital customer journey map? A digital customer journey map is a complete framework that enables you to see how clients connect with your brand and product. It refers to the process a customer goes through with your brand. A customer’s digital journey map can help you understand what customers need to hear and when they need to hear it. So the customer journey map is part of the business strategy of the business.
Mapping digital customer journeys are also one of the top content marketing trends that continues to grow into 2020. The purpose of mapping digital customer journeys is to optimized customer experience and business orientation. A study showed that 73% of B2B businesses say they map their customer’s digital journeys.
To sum up, above are just 5 content marketing trends you should not miss. Besides, 2020 brings a lot more than just these 5 marketing trends that you should discover.
No time for a business to stand still. As a content marketer or business owner, you need to up to date these content marketing trends for 2020 regularly to know what strategy reaches your target audience and how you can engage them effectively.
More importantly, you want to keep up with the competition and connect with your target audience online, right? It’s time to dive in.
With many years of experience as a content manager, Jackie Keibler loves to express his opinions and share experience in aspects of life with those who are also finding something novel and innovative. Especially, he loves to share useful information related to SEO, content marketing strategy. He is currently working for CouponUpto.com.