A logo can make or break a company; it’s what people see every time they look at the product.
It’s confusing if you have to take the time to think about what things are. That means that your logo is not memorable, and therefore, not effective in representing what you do. Your logo should be very clean, so people know right away what they are looking at when they are looking at your products or services.
A logo is one of the crucial parts of any business. Not only does it identify the company physically, but it sets its industry apart from others in the market. In order to create a successful logo, there are certain things that should be remembered when designing one.
Here are 5 crucial things to consider when designing a logo:
Make sure that the logo represents your company
This is the most basic consideration for a designer and one of the more overlooked by those who don’t know what they’re doing. It’s easy to create something that has nothing to do with your company or product without realizing it, which is why you must always research what your clients need before taking on the job. This doesn’t mean you should bring up an idea as soon as possible; instead, take some time looking at examples of other companies’ marks and determine whether yours is similar or completely different from those brands.
Your logo should reflect what you do and who you serve. It should also match other aspects of the business such as its color scheme or font to maintain continuity throughout other aspects of the brand. If everyone in your company is wearing blue and orange uniforms but you create a pink logo with purple text, people may begin to question whether your company is reputable or professional.
Make sure that it represents your company. The goal of creating a new logo is to present an identity for your business and help make it stand out from competitors. So before you decide on which logos you like best, make sure that they can represent your business properly.
Consider creating your logo in black & white first
When considering creating your logo in black & white first, consider using only the most basic shapes and lines before adding color. Designers must rely on trends just like everyone else in society because trends help people easily identify with something that is natural for them but comes across as new or different to others around them.
Having a logo in only one color is important so that it can be printed on anything. When creating your logo, however, you would want to focus more on the design rather than how it will look in different colors. That being said, if there are multiple shades of something – such as an orange – then different combinations could create drastically different looks. Black and white logos allow you to focus more on the design itself without being distracted by colors for now.
Do not rely on trends
Trends come and go but a memorable logo is timeless. Even everyone was crazy about panda logos a couple of years ago, the trend soon passed and there were hundreds upon hundreds of panda logos to follow. But we can still recognize those same logos today which is what makes them so special. Remember that you should keep your logo as timeless as possible because one day it might just come back into style.
Don’t rely on trends, make sure you design it to stay relevant for as long as possible! You can draw inspiration from other logos but don’t copy the design outright. Make your mark one that is original and makes your brand stand out compared to others in your industry. For example, if you own a restaurant involved with Greek food, having the current trend of typography centered around Greek letters would look great but only if the rest of the branding was also consistent with this motif.
Follow the five golden principles of logo design
The five golden principles of logo design are as follows:
Simplicity: The best logos are simple and easy to read. If it takes the viewer a long time to figure out what your company does, or if they can’t even read it without distortion or needing to squint, you probably need to change it up and try again.
Memorability: Your logo should be unique to you and memorable for those reasons. Think of Nike’s swish, McDonald’s golden arches, Red Bull’s font – all these logos are well-known worldwide simply because they’re so distinctive that people want them as tattoos and will recognize them anywhere.
Clarity: A good logo should be clear no matter which medium it is in (print, web, TV). This means that whether someone sees it on a billboard or hears it during a radio ad – they will still be able to make out the image or text.
Good typography: Not all logos are created equal in this aspect. Think of Apple’s logo compared to Best Buy’s, which is much more appealing? This is because Apple made it very clear that their B was different from a traditional capital B, while Best Buy slapped any old font together for theirs and didn’t take enough time to really think it through. Being unique in your font does help quite a bit, but if you’re not skilled with typography then consider hiring someone who can design something better than what you could come up with on your own…
Versatility: Anyone should be able to look at your logo and quickly understand what type of business or organization they’re looking at. They shouldn’t have to think about it and they definitely shouldn’t be confused and not know what you’re selling. The simpler, the better.
Make it exceptional
The presence of many similar logos makes it hard for people to choose their favorite ones among them all. This increases the chance that they’ll stick with what else they’ve seen before rather than take the risk of picking something new and untested. There are many ways to make your logo stand out from the rest but don’t rely on this alone lest you end up dominating the market by default rather than by merit.
People expect a lot from today’s modern companies and their logos need to match expectations otherwise you will be considered unprofessional. You want your logo to represent the company and all it stands for so don’t forget these five crucial things when designing yours!
When designing a logo you need to make sure that it represents your company properly and differentiates you in your field. Think about creating a black & white version in order to keep costs low and be able to implement changes quickly if needed. A good logo will follow the five golden principles of design and make sure not to rely on trends. Do not forget to make your logo exceptional and take into account these 5 crucial things to consider when designing a logo, so that you can create a successful one for your company.
Pixel Street has helped many businesses grow their online presence and we want to do it with yours too. Reach out today if this sounds like something that might interest or benefit your company in some way.
Author Bio: Khurshid Alam is the founder of Pixel Street, a web design company. He aspires to solve business problems by communicating effectively digitally. In his leisure, he reads, writes, and occasionally plays a game of table tennis.