So you have come up with your first ever podcast, and it’s so amazing that you can’t wait for the world to hear it. All hail to the long hours and hard work you put in the scripting, brainstorming, recording, and editing; you can make a world-class podcast. And a podcast like yours ought to be heard and spread wide over the internet. But the internet is what can limit the reach of your podcast if you don’t promote it righteously.
You see, the Internet, especially Social Media, is a double-edged sword for any product. On the bright side, social media can turn your podcast into a charm and promote your content. So you have come up with your first ever podcast, and it’s so amazing that you can’t wait for the world to hear it. All hail to the long hours and hard work you put in the scripting, brainstorming, recording, and editing; you can make a world-class podcast. And a podcast like yours ought to be heard and spread wide over the internet. But the internet is what can limit the reach of your podcast if you don’t promote it righteously.
You see, the Internet, especially Social Media, is a double-edged sword for any product. On the bright side, social media can turn your podcast into a charm and promote your content. On the other hand, you would be just pumping money down the drain without getting any actual returns. Do you want your podcast to be a famous one? Then you need to promote it on one of the most popular branding platforms out there, i.e., social media. Here are five ways to promote your podcast using social media that work.
1. Create A Profile Worth Promoting
Before we even go about promoting your podcast production company online so that people hear your podcasts, you need a presentable profile. Naturally, you can’t do it with a profile that looks out of order if you start promoting the podcast.
A logical approach is to make your profile utterly presentable that the potential audience can trust and engage with. Here’s everything you need to make an attractive profile for promoting your podcast:
- A relevant profile picture goes a long way while promoting your podcast or any other digital creation for that matter.
- Make a bio that’s concise and tells everything about what your social media handle has to offer.
- If possible, follow a color code or color theme on your social handles to make the complete profile grid a lot more scenic.
- Constantly update the stories in dedicated highlights.
- Keep the profile updated with the latest links of new podcasts on Spotify, iTunes, etc.
2. Promote On All Platforms
Even if you create an excellent profile to promote your podcast on social media, you can’t just achieve popularity through only one platform. If you want your podcast to be a popular one, you will have to promote it on every social media platform – Facebook, WhatsApp, and Twitter. If it’s of some relevance to professionals, you should also enable it on LinkedIn. To promote the podcast on all these platforms, you will need to beautify all these social media profiles. For ease of operations, interlink all the platforms with each other so that you don’t have to post manually on each social handle.
3. Repurpose The Content From Your Podcast
If you want the audience to sign up for the podcast, you need to tell them what’s in it for them, and that too in a subtle way. There can’t be a better way to promote your podcast via giving the audience a glimpse of what lies within the immersive experience.
You can incorporate some audio clips from the podcast into an animation or a slide show of some stock photos to beautify it for the social media audience. Also, to keep the audience in touch with your podcast, create quizzes from the podcast content. Post these quizzes in your Instagram stories and stories on other platforms like Facebook, Twitter, etc.
Whatever content you plan to prepare, make sure that it becomes a complete value pack for your audience and not random posts. The social media algorithms automatically propel posts that have sheer value in them rather than random content.
4. Promote Your Posts & Run Paid Ads
If you wish to promote your podcast on social media, it’s pretty challenging to do so without paid methods and just content uploading. So what can you do to promote your podcast on social media via paid plans? Here’s what you can do:
- Boost Your Posts
Once you post the snippets or any other repurposed content from your podcast, boost them with the help of Facebook and Instagram. The paid boosting will take your posts a long way, and they will show up again and again on the newsfeed of relevant people. This way, they are more viable of signing up for your all-new podcast.
- Run Paid Ads On Social Media
Like you promote your posts on social media, you can also run paid ads on social media. Make sure that you write good marketing copy for your ads, or you can even hire a seasoned copywriter to do so. Once you create a focused and robust client avatar, you can run pinpoint ads. The idea will be to focus on the pain points of the viewers and tell them that the podcast is their solution.
If you want, you can take the help of a social media manager to plan ads for your podcast. This will make your work easy, and you can focus on other things of importance as well.
To make the posting work easy, you can also use a social media calendar with pre-scheduled posts according to dates and important days.
5. Use Hashtags & Interact With Your Audience
The more your podcast advertisements and other related posts reach people, the more popular they will become. With popularity, the chances are high that more people would sign up. To make your podcast reach more people and hence more popular, use hashtags whenever you post online.
Now the problem with hashtags is, people use any random ones on their posts. You don’t need to do this. Instead, you must use hashtags that are relevant to your content. Even if they are less in number, do not deviate from the motive of your social media post.
Not only does posting irrelevant hashtags don’t help the posts, but they also make the posts look like more spam going around the internet.
Apart from using hashtags, you also need to act more human while operating any social media profile. Interact with your followers, reply to their comments, host live sessions, etc. When you interact with your audience, they tend to grow fond of the account. Moreover, the algorithms also appreciate the gesture when social media handles interact with their followers.
So that was how you could promote your latest podcast online on social media. From beautifying your profile to using relevant hashtags, use all these tips to make the promotion lucrative for you. Moreover, you can also plan giveaways on your social media handles to increase the engagement around your podcast. Happy Promoting…!!