Explainer videos have become an essential part of online marketing and for a good reason. They’re an engaging way to communicate with your audience, and they can be very effective in getting people to take action, such as subscribing to your email list.
Visual content like explainer videos plays a vital role in an excellent inbound marketing strategy. The truth is, if you want to build a strong following online, you’re going to have to learn how to communicate effectively with people from all walks of life. Videos are one way to go about doing this.
If you want to connect with your audience, video is the way to go. And when it comes to getting people to subscribe to your email list, nothing beats an explainer video.
In this article, we’re going to take a look at some of the most important elements that you should consider when creating an explainer video for your website.
Why Should Businesses Use Explainer Videos?
Generally speaking, there are three main reasons why businesses use explainer videos:
- To show their product or service
- To tell a story
- To provide some kind of information
First and foremost, it’s essential to understand that an explainer video is not a commercial. The point of an explainer video is not to sell anything at all. The goal of an explainer video is to get people interested enough in your product or service and capture their microinteractions so that they eventually buy from you.
In other words, think about what kind of problems your product or service can solve for your customers, and then focus on explaining those problems in your video.
Also, it’s important to keep in mind that not every explainer video is the same. Some are short and sweet, while others are long and detailed. The key is to find the right balance for your own business and target audience.
8 Ways of Using Explainer Videos to Boost Email Subscribers
1. Use Engaging Thumbnails in Your Videos
Your video thumbnail is the first thing that people will see, and it’s important to make sure that it catches their attention. Most people decide whether or not to watch a video based on its thumbnail.
That’s why it’s important to use engaging visuals in your thumbnails. For example, you could use a screenshot from your video or create a custom graphic that showcases the main points of your video.
2. Make Sure Your Videos Are Mobile-Friendly
In today’s world, more and more people watch videos on their mobile devices. That’s why it’s essential to make sure that your videos are mobile-friendly. The last thing you want is for someone to be watching your video on their phone, only to have it constantly stop and start because it’s not formatted correctly.
As long as you upload your video in the correct format, you should be fine. If you’re experiencing any issues with your videos, please shoot us an email. We can look at your videos to see what might be causing the problem.
3. Think About How You Can Add Value To Your Videos
People are looking for different things when they decide to watch explainer videos online. Some people are simply looking for information about the company or product presented in the video, while others are looking for entertainment.
Whatever your audience is looking for, it’s important that you provide them with it. While that might sound difficult at first, remember that the goal of an explainer video is to get people interested enough in your product or service so that they eventually buy from you.
Make sure you communicate what makes your company or product different from others. Communicate those differences as effectively as possible, and keep your audience engaged throughout the video.
If you want to increase email subscribers via an explainer video, learn how to drive traffic on a budget using Facebook ads and build a massive following using Instagram influencers – both super effective ways to promote your offer on autopilot.
4. Try Out Different Styles of Explainer Videos
It would be nice to think that there’s only one kind of explainer video out there, but the truth is that there are quite a few different styles. That said, here are three common types:
The Whiteboard Video: One example of this type is Dollar Shave Club. When they visit this company’s website, the first thing people see is a drawing of a man and his stodgy razor. Then it switches to an actual video. While these videos can seem simple in their delivery, they tend to be reasonably effective in getting the message across quickly.
A Live-Action Video: For some brands, live-action videos work well because they feel more personal and can be more engaging than a Whiteboard Video. A great example of this is the Apple iPhone launch video. This video was shot in one take, and it shows people using the phone in different ways.
The Animation Video: Animated videos are perfect for communicating complex ideas or concepts because you can show your viewers exactly what you mean. Plus, they’re often very entertaining to watch. If you want to see an example of an animated explainer video, check out “What is Pinterest?” video.
5. Keep Your Videos Short and Sweet
Not everyone has time to watch a long video, especially if it doesn’t provide valuable information. That’s why it’s important to keep your videos short and sweet.
Ideally, your videos should be no longer than two minutes long. If you can get your message across in that amount of time, you’re doing great. If it takes longer than that, you might want to consider breaking your video down into a series of shorter clips.
6. Keep Your Videos Engaging
For people to watch your videos, they need to be engaging. That means keeping things interesting and ensuring that your viewers are constantly engaged with what’s happening on the screen.
There are a few different ways to do this, but most of it comes down to the content of your video. Sure that you provide information that people want to know and keep things entertaining. If you can do that, you’re on the right track.
7. Test and Optimize Your Videos
No matter how great your video is, there’s always room for improvement. That’s why it’s important to test and optimize your videos so that you can see what works best for your audience.
There are several different ways to do this, but most of it comes down to watching how people interact with your videos. See which parts of your video are getting the most attention and which ones people are skipping over. Then, make changes accordingly.
8. Include Call-to-Action Buttons
If you want people to take action once your video is complete, then you need to add a call-to-action button at the end of your video.
You could ask viewers to do some different things when they finish watching, but the main thing is that you want them to take some sort of action. You might want them to click through and read your blog, or maybe buy something from your online store. Whatever it is, make sure they know about it.
In order to get more email subscribers using explainer videos, you need to provide valuable information through a short and compelling video. You also want to make sure that your viewers are engaged with what’s going on throughout your video explanation.
By testing and optimizing your videos, you can find the best way to be presented so that they’re as effective as possible. And lastly, adding a call-to-action button at the end of your videos will prompt viewers to take some sort of action.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: [email protected]