A Step-by-Step Guide to Creating Your Content Strategy From Scratch

Your brand isn’t going to sell itself. The service or product you’re offering needs you to invest your time and energy into content marketing planning. This will help you raise awareness of the brand, attract more customers, let people know who you are, and simply increase your profit. But, what do you actually know about creating a content marketing plan?

If you don’t know much about content marketing but you do realize how important it is for the success of your business, we’ve got you covered. We’ve put together a step-by-step guide to help you learn how to create a content strategy, where to start, and what to pay attention to. Let’s break it down together.

1.     Understand Content Marketing

You can’t go ahead wondering how to create a marketing plan if you don’t even understand what content marketing is.

Content marketing is defined as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

In other words, it’s a form of subtle, indirect marketing. You create the content your audience might be interested in and get them to read it. While they do, they spontaneously learn about your brand.

It’s brilliant and absolutely essential for today’s marketing strategies.

2.     Define Your Goals

A content marketing plan can be used to reach numerous different goals. Before you start creating your strategy, you need to set your own goals.

So, what do you want to achieve by making your content marketing strategy?

  • raise brand awareness
  • beat the competitors
  • attract new types of people as your customers
  • ensure your current customers stay loyal

Whatever the goal is, it’s important that you have it. Only then can you continue thinking about how to create a content strategy.

3.     Know Your Audience

The next question you want to ask yourself is:

  •  Who am I writing for?

You need to ensure you know exactly who your target audience is, what they do and don’t like, and how to make them a part of your regular.

Think about the following characteristics of your target audience members:

  • age
  • sex
  • location
  • level of education
  • social status
  • interests

Define your audience and make sure you continue your content planning with them in mind.

4.     Choose Your Platforms And Channels

Now it’s time for you to choose how and where are you going to distribute the content you plan on creating.

There are several major content marketing channels you should definitely consider using. They include:

  • blogs
  • social media
  • videos

Let’s dig a little deeper into each of these.

·        Blogs

Blogging is like the mother ship of content marketing. By starting a blog linked to your website, you have an opportunity to have random people learn about your brand by simply searching for some information on Google.

Make sure you learn about keywords, trending topics, SEO, and other necessary details about winning at blogging.

·        Social Media

There are nearly 3 billion social media users worldwide. People nowadays are using Facebook and Instagram to get information about a brand, product, or service they’re interested in.

In addition, social media gives you a chance to give your brand a voice, an image, and a persona. This will help people develop an emotional connection to it.

·        Videos

Visual content is another winning element of your content marketing plan.

Engaging, entertaining videos can be shared on YouTube and social media and can cover:

  • how to tutorials
  • unboxing/unwrapping your latest products
  • customer reviews
  • making of your product

You can find a way to engage your audience and let them get to know you better.

5.     Writing and Publishing

Now that you’ve got everything defined and covered, it’s time to think about the last important part of your content marketing strategy. Define what you’re going to write and how.

Think about:

  • the value your content will provide the reader
  • ways of providing reliable, trustworthy information
  • selecting a voice and tone of your writing
  • covering trending topics people would want to hear about.

Make sure you choose a path and stick to it, especially if it’s working out the way you planned.

Your audience will love your consistency and will come back for more.

Final Thoughts

To create a content marketing plan you need to explore your options, search for different solutions and choose what’s best for you and your audience. In addition, you need to stay focused on your initial goals.

Hopefully, the guide we’ve put together will help you create your content marketing strategy from scratch and start winning at it!

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