B2B eCommerce is the new trend in the B2B market. Forecasts predict it to reach $1.8 trillion by 2023, and it will continue growing by 10% over the next 5 years.
If you plan to grow your business into eCommerce, the B2B segment could be a great choice as many niches are still not occupied. But before starting your B2B eCommerce website, you should carefully consider the software platform.
We analyzed the B2B eCommerce software market and picked these 5 most balanced and feature-rich platforms. Start your tests with them.
Essential Functions of B2B eCommerce Script
Before making your final decision on the B2B eCommerce CMS, make sure you get these features at least:
- In-bulk product ordering
- Hybrid eCommerce to run both B2B and B2C stores at the same time
- Multiple admins with certain privileges and user roles
- Multi-user customer accounts
- Price lists
- Customer tiers with personal prices
- The ability to integrate your store with 3rd-party services
- Closed storefront for unauthorized users
- Reordering feature
- Fast and convenient order placement
CS-Cart eCommerce solutions are known for their feature richness and ease of use. Their B2B script includes all the features from the “essentials” list, and more versatile functionality to offer B2B customers a true B2C shopping experience.
CS-Cart B2B & B2C is a downloadable software with a one-time fee. You get the lifetime license and install the software on your own server. This gives you absolute freedom in tweaking and customizing the platform.
The coolest thing about this script is that you can create multiple storefronts and set them up for B2B and B2C. This way you can run both businesses simultaneously. Storefronts are configured independently: design, settings, customers, products, prices, descriptions, and so on.
|Pros: The ease of use, feature richness, and reasonable price (one-time fee). Users love CS-Cart’s clean architecture and open source code.||Cons: The default storefront design doesn’t meet modern standards. There are complaints about a complicated upgrade process if the store is heavily customized and the server configuration is wrong.|
TradeGecko supports all essential B2B functions from the list: individual prices, custom price lists, the ability to hide products and prices from unauthorized users, easy ordering and reordering, warehouses, promotions, and more. The solution focuses on ease of use and sales automation.
It is a SaaS product, which means it’s super easy to start a wholesale ecommerce website on it. But its cloud nature limits you in terms of customization and scalability. Plus, you’ll have to pay regularly for using the platform.
As a bonus, the platform has built-in analytics and reporting capabilities. Unfortunately, it doesn’t have functionality for advanced hybrid commerce (no separate storefronts that can be configured independently).
|Pros: Most of the users are satisfied with TradeGecko and appreciate its simplicity and good customer support.||Cons: There are complaints about poor performance, lack of features, frequent changes of the admin panel design, and high monthly payments.|
InsiteCommerce is all about integrations. It’s a SaaS B2B cms but its “integration architecture” allows for some customizations. For example, you can integrate the platform with 3rd-party services such as CRM, accounting, analytics using API.
This script features essential B2B functions such as fast reordering, advanced order management system with invoice generation and order statuses, the “Quotes” functionality, and built-in specific shipping options.
|Pros: Powerful API and the “integration architecture” are the most appreciated advantages of InsiteCommerce as they compensate for its cloud nature.||Cons: User testimonials are mostly okay but there are some complaints about a very long learning curve, costly upgrades, and dependence on third-party partners.|
Pepperi is known for its mobile-friendliness: users appreciate its web interface and mobile applications for iOS and Android. The cool thing about the apps is that they can work offline: you make changes in the app and synchronize later when the connection is available again.
It’s an omnichannel B2B solution that easily integrates with CRM and ERP systems through a flexible API. It has lots of built-in features to offer B2C-like experience for wholesale customers: awesome catalog design, popular payment and shipping options, prices based on customer tiers, price list management, notifications, and more.
|Pros: Mobile-friendliness, great set of B2B functions, convenient design and layout.||Cons: Users are satisfied with Pepperi in general, but some report terrible customer support that is not available on Friday and Saturday and laggy interface.|
5. 3dcart B2B
3dcart B2B is a cloud-based solution (easy start but problems with customization). It’s one of the most feature-rich B2B platforms from this list. It has all the above features except for multiple storefronts and advanced price list management.
It doesn’t offer the ability to create multiple storefronts for B2B and B2C and configure them independently like you do in CS-Cart but you can still run hybrid commerce by selling to B2C customers from the same website.
|Pros: Lots of B2C and B2B-specific functions, quick and easy start due to its cloud nature.||Cons: Users complain about 3dcart’s customer service. Looks like some of the even lost money because of the unqualified 3dcart support staff. Well, there isn’t perfect customer service, is there?|
All of the platforms provide demos, so you should carefully test every solution starting from CS-Cart B2B & B2C and choose the one that fits your business goals just fine. Just keep in mind that there’s no perfect software for your B2B eCommerce site—you will have to adapt any of them to your business processes. Make sure the platform is customizable and scalable.
Yan Kulakov is content and marketing specialist in an eCommerce software development company CS-Cart. He’s passionate about creating visual content and loves sharing it with the world. Yan can explain complicated things in simple words that’s why he runs the company blog and creates content for other eCommerce and marketing blogs.