7 Best Niches for Affiliate Marketing In 2020

There are many different ways to promote products these days. However, few come close to affiliate marketing in terms of sheer flexibility.

What affiliate marketing does is allow you to gain a cut from all sales that happen thanks to your efforts. The company (often referred to as the merchant) can sell anything from baby strollers to vacuum cleaners. It doesn’t really matter. As an affiliate marketer, you can advertise a broad range of products and make money from each sale.

Besides the ability to work from home and work less than you’d have using other marketing methods, you’ll also become a part of the $12 billion industry. In fact, affiliate marketing accounts for about 15% of all digital marketing revenue.

Now that we’ve whetted your appetite, it’s time to pick up one of the best niches in the industry. While you could make money off any product really, they’re far from being equal in terms of how much money they can bring you.

Pay-per-click bids, keywords, inbound traffic to a website and affiliate opportunities are all excellent markers of how valuable a niche is. That’s what we used to come up with the list you’re about to read, after all. You can use the same factors yourself when determining your future affiliate marketing goals.

Affiliate Marketing Niches Worth Getting Into

According to the aforementioned factors, some of the most valuable niches to get into include:

  • Web hosting
  • Dog healthcare
  • Airline and travel company reviews
  • Cryptocurrency
  • Movies and music
  • MarTech
  • Jewelry.

We’ll start off listing the best affiliate marketing niches with web hosting, the foundation of all other online businesses.

Web Hosting

Web hosting is a constantly growing industry that is expected to reach $183.18 billion by 2026. The average commission rates of $100 per sale make hosting websites some of the most lucrative affiliate marketing niches.

It’s no wonder that many affiliate marketers, bloggers, reviewers, and website owners flock to web hosting companies. The opportunity to make money and sustain your lifestyle by marketing hosting packages is right there.

Now, there is quite a decent number of hosting companies to choose from. Base your decision on the quality of service that the web host provides. That way, you’re promoting a business that’s likely to make a sale and get a share yourself. 

You can use web hosting reviews to figure out who the industry leaders are. Check out what users are saying about them on multiple websites before coming to a decision. Look for reliable, user-friendly, and high-quality web hosting to advertise, and see what affiliate programs they offer. 

Dog Healthcare

In the US alone, pet owners spend $72.56 billion on the needs of their furry family members. That’s an enormous amount of money circulating in an industry that’s not showing signs of slowing down.

More and more people own pets these days, and as it so happens, animals are quite a serious responsibility. In addition to that, most owners view pets as actual family members and treat them as such. Some even care for their pets as they would for children, showering them with love and constant attention. You can rest assured that pet owners would never let their animals suffer and would do anything for them.

Dogs in particular require quite a lot of attention as well as investment. Naturally, there are hundreds, even thousands of businesses that provide dog owners with everything they need to keep their animals healthy and entertained.

Of course, it’s quite a broad niche, and you’ll need a more concrete idea before you get into affiliate marketing. The perfect place to start is dog healthcare. It’s a highly lucrative micro-niche as dogs will always need medication, insurance programs, and local vet referrals among other things.

Airline and Travel Company Reviews

About $7 trillion passed through the hands of airline and travel companies in 2015. Since then, it’s only kept growing, at least until this year. The 2020 pandemic has had a very negative impact on the industry. Many countries closed their doors to visitors in an attempt to quell the spread of the virus. 

However, despite the ongoing crisis, the travel industry survives, and you can expect it to rise again. The demand is far too high for the industry to die out. It’s safe to say that travel is one of the largest niches in the world of affiliate marketing and is likely to stay that way.

It’s not just large in terms of how much money it brings in each year. Travel is also a niche that potentially has the largest number of sub-niches to choose from. Most of the people from around the world are not interested in organizing their journeys themselves. Instead, they rely on travel agencies, airlines, and online reviews before making their final decision.

That’s where you come in. 

You can write about top destinations to visit, local recommendations, sightseeing dos and don’ts, and more. Extract the necessary information from all the data accessible on the internet to write comprehensive reviews. Soon, you’ll be an affiliate marketer for businesses such as Booking.com and TripAdvisor.


Cryptocurrencies are all the rage right now, and they don’t seem to be going anywhere, despite many grim prognosis. Right now, it’s an industry worth more than $237 billion, so it’s quite lucrative to get into. 

But how exactly can you get into affiliate marketing in the world of cryptocurrencies? While the most common marketing strategy is to advertise specific currency exchanges, there’s more you could do with crypto. You could take part in marketing cryptocurrency mining gear (special hardware required to farm digital currencies). On the other hand, you could promote various cryptocurrency courses that people can take.

And while Facebook does not allow for such an advertisement anymore, you could still make YouTube videos or write comprehensive reviews on your website. Twitter is also a good traffic source due to its thriving crypto community. Some of the affiliate programs in the niche include A-Ads and AvaTrade. You could start there.

Movies and Music

There’s no doubt about it — movies and music are the two most consumed media products in the world. There will always be people looking to read a movie review or check out someone’s opinion on an album.

That’s where you come in, providing high-quality unique reviews in any sub-niche of your choice. Your movie blog can focus on a specific genre of movie or even directors. All that matters is that you’re getting enough traffic on your website and you can become an affiliate marketer.

With music, it’s slightly different. Besides writing reviews of songs and albums, you can always start your own music streaming service. Play songs and mixtapes of your choice, garner attention from various artists, and you can become their personal marketer.

Of course, if you decide to walk the path of Spotify or SoundCloud, make sure you place your trust in an offshore web host. Otherwise, DMCA claims will end your streaming service’s career before it’s even started.


If you haven’t heard about MarTech before, it’s time to get introduced to an industry that powers almost every serious marketing organization. 

MarTech includes SaaS apps that marketers use to successfully quantify all of their efforts. In other words, MarTech is all the software that marketers use to set up, run, and measure marketing campaigns. Some of the most widely recognized apps that do that are Hubspot and Mailchimp.

The marketing automation technology market is predicted to grow from $15.6 billion in 2019 to $25.1 billion in 2023. That’s an enormous growth potential that’s going to create a lot of jobs for affiliate marketers. In fact, one in five marketing companies is increasing its spending on marketing technology as we speak.

You can create insightful articles, videos, webinars and product reviews for aspiring digital marketers. Then, list the most popular MarTech products and services such as ClickFunnels, PipeDrive, SellerLabs, and FastSpring. You’ll be doing affiliate marketing for other marketing companies in no time.

Read more: CPA Marketing:A Step By Step Guide For Beginners


The final niche on our list is none other than jewelry. If you’ve ever purchased a necklace or earrings for a significant other, you know how pricey those can get.

That’s why many decide to get into marketing jewelry. It doesn’t even matter if you’re offered low affiliate rates — each sale can get so high that even a low percentage cut can turn into a small fortune for you. 

Another great thing about the jewelry industry is that you don’t even have to focus strictly on it. Any even remotely relevant topic (in regards to fashion) will net you a good deal from jewelry sellers looking for affiliate marketers.


Affiliate marketing requires passion, hard work, a time investment on your end and, of course, a proper niche. However, it’s still far less strenuous than most other marketing methods.

More than anything, it’s crucial to stay well-informed and ahead of the curve to make money as an affiliate marketer. Make sure to take advantage of the best traffic sources for affiliate marketing, and the profits will come to you.

Damien Reed is a digital marketer currently working for Prospected. He writes on a variety of topics including marketing, business, technology, cryptocurrency trends and many more.

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