As an owner of a Magento 2 store, no matter how many strategies you map out to develop your eCommerce website, your ultimate goal is probably to boost sales.
Sales motivation in a very simple explanation is the act of trying to persuade online visitors to buy your products over and over again. To achieve this goal, you have to find ways to attract traffic for your Magento 2 website, increase conversion rate, reduce abandoned cart rate, etc. All the methods mentioned above are too general, right? I know, you know, we all know that we have to do them to boost sales for our eCommerce stores, but how can we do?
In this article, we will suggest you 5 effective tips to boost sales. They are all extremely practical and easy to conduct, so you can apply immediately to your online stores.
- Improve the shopping experience of customers
- Implement smart marketing strategies
Now let’s take a closer look at 5 highly efficient and simple tips to boost sales.
Personalize the customer experience (customer attributes)
Why this tip is effective?
According to the 13th annual Accenture Strategy Global Consumer Pulse Research report, U.S organizations have lost $756 billion because of the poor personalization and lack of customers’ trust.
What is eCommerce personalization? It means that the store owners depend on customers’ previous actions on the website and their data collected to display content, offers, product recommendation, etc that are relevant and individualized.
As you can see from the figures, customer personalization is a smart and highly promising way to satisfy your customers, increase their appreciation to your online stores and encourage them to buy more and more, over and over.
If the experience of your customers is personalized, they can see related products or products at the same price when they visit your websites in the future. They can even reorder the previous purchase or access online order tracking to check their purchase history.
It is clear that personalization can improve the shopping experience of your customers, right?
How to apply personalization to your Magento 2 stores?
To personalize your customers’ experience, you have to
- Notice and analyze all the actions of the buyers on your websites
- Collect and utilize customers’ information efficiently
- Show individualized content in a smart and sensible way
To make it easier and much more effective when carrying out personalization to your online stores, you should not miss the Magento 2 Customer Attributes. It is a useful tool to help you collect information about your customers by creating multiple customer attributes with ease. Moreover, it also helps you control, manage and utilize data systematically and successfully.
Let’s consider this helpful supporter for your Magento 2 store!
Now we move to the second tip in the list of tips to boost sales
Optimize order and checkout process
This is another one in the list of tips to boost sales that are based on the approach of enhancing customer experience when they do shopping to motivate sales.
Why should we optimize the order and checkout process?
Because it is a fundamental way to boost customer experience.
On the side of customers, it is essential to provide the buyers with an enjoyable and convenient experience when they do business on your website by letting them get what they want easily. When the order process is optimized, the buyers can search for desirable products, pick up and add to cart quickly and simply. Then, they can go directly to the payment process and complete the purchase.
In terms of store owners, easy and smooth order and check-out process is a key factor leading to the success in increasing sales for your online stores. First, satisfied feeling with great experience encourages customers to buy more and more. Second, the simple and quick order and checkout steps will not create any disturbance or distraction that stop buyers from making purchase decision immediately, think again and even abandon carts.
How to apply?
To optimize the order and checkout process for your Magento 2 stores, you need to take into consideration 2 handy and effective tools: the Magento 2 Quick Order Extension and Magento 2 One Step Checkout Extension.
The Magento 2 Quick Order Extension makes the order process become a convenient and enjoyable experience by letting customers search by SKU, multiple SKUs, products’ name or uploading CSV files. It also fastens the ordering process by live updating custom options.
Magento 2 One Step Checkout fastens the checkout process by 75% with a one-page clear and neat interface that includes all necessary information to finish the purchase.
Provide discounts, free gift, and customer loyalty programs
Among the tips to boost sales, this one belongs to the approach of conducting smart marketing strategies.
Why this tip is effective?
People will be more likely to do what you want if you can offer them attractive benefits, right?
In 2019, some 92% of survey participants said that they have ever used coupons for shopping (Statista). This means that the majority of buyers are looking for discounts. Everyone loves good deals. Everyone is happy after buying goods with an attractive discount.
Customers are 4-5 times more likely to make a purchase if you offer them free shipping (The World Street Journal). They can be willing to buy something at $10 with free delivery and be reluctant to buy something at $5 and an extra $5 for shipping.
How to apply?
There are many ways to give free gifts, discounts or coupons for your customers based on your specific needs. You can provide them in special holidays or for particular groups of customers.
With Magento 2 Free Gift Extension, you can offer free gifts on shopping carts, product page or popup instantly. It also provides multiple free gifts options for your customers to choose from.
With Magento 2 Coupon Extension, coupon codes will be generated automatically. Moreover, you can check and edit coupons easily.
Upsell and cross-sell products
This is a very common tip in marketing strategy.
Upselling is the act of encouraging the customers to purchase the pretty more premium products compared to the ones they have ordered. Meanwhile, cross-selling is when you try to persuade your customers to buy related or relevant products.
Why is it effective?
Upselling and cross-selling encourage customers to buy more products or products with higher quality. It is an effective way to increase sales for your online shops because it is more likely that the customers will buy suggested products if they can meet their demands. It may be understood that you find the deeper desires of the buyers and activate these desires by showing them suitable products.
How to apply?
One principle you should bear in mind when launching upselling and cross-selling programs for your Magento 2 stores is that you have to fully understand the demands of your customers and recommend suitable products. This is a key factor to decide the success of upselling and cross-selling.
To make sure that you will receive the best result from upselling and cross-selling, consider the Magento 2 Recommended Products. This module uses an automatic and smart algorithm to estimate relations between products. The products that are chosen to display are based on the behaviors and actions of customers.
Control the number of products for each purchase
This is the last one among the tips to boost sales we want to mention in this writing.
Why controlling the number of products for each purchase is effective?
First, it helps you to control shipping, packaging and other extra costs. Second, you can sell a bulk of products thanks to offering a better price. All two benefits lead to sales motivation.
How to apply?
To gain the best result in boosting sales by controlling the number of products for each purchase, you should not miss the Magento 2 Quantity Dropdown. With this extension, you can change the default quantity box into the dropdown list. Then adjusts the values in this list easily. Moreover, you can also display quantity dropdown on various pages.
To sum up, in this writing, we have suggested 5 practical and achievable tips to boost sales effectively to your Magento 2 stores. Depending on the demand of your eCommerce stores at different periods, you can take these tips into account and decide which ones are most suitable. We have also recommended some useful tools that help you attain your goal with flying colors.