Thanks to technology, several businesses and startups have launched their brands online. The market is highly saturated, which requires a brand to stand out from the competition. When we talk about starting a business, we’re talking about building a brand. A brand is the identity of the business. Without a well-established brand, the business cannot survive long. People don’t trust the business; they trust the brand. They’re investing in an experience.
Brand Recognition or Brand Awareness?
Many of us don’t realize the impact of applying brand awareness strategies—the power they hold over a tangible product or service provided by the company. Brand awareness is key to brand recognition. How do you know a brand has accomplished brand awareness? It simply depends on the reaction of the general public. The first sign of acceptance is when its brand name replaces the product itself.
Kleenex replaced tissues, Visa replaced credit cards, Band-aid replaced bandages, and Scotch Tape replaced adhesive tape. These are just a few examples of some brands which accomplished the pinnacle of celebrity status. These names have replaced the terms generally used for these products. Brand recognition, Afterall, is the ultimate goal of every business owner.
However, before a brand is recognized, people must be aware of its existence. That is the essence of brand awareness. Many factors contribute to brand awareness, such as how many people are aware of it, how famous the product is, why it’s famous, and how familiar is the target audience with the properties of the product.
Top 12 Brand Awareness Strategies
Let’s take a look at the top 12 brand awareness strategies that boost brand recognition!
If you’re not consistent with your practices, your efforts and time will go down the drain. Reports have shown a revenue boost of more than 20% by being consistent on all social platforms. People are more likely to respond negatively to a movement that seems confusing and frequent. Your brand should still be recognizable 50 years later, as well.
Did you know more than 90% of the population recognizes the famous Coca-Cola logo? What’s their secret? Consistency. Being consistent in your image, tone, and voice matter a lot in the branding industry. If you keep changing the logo, slogan, or banner every few years or months, people will lose interest instantly from online to offline channels. A consistent identity should always be recognizable.
Prioritize Customer Satisfaction
A single bad customer review and experience can damage the business’s reputation. Many brands fail to understand the damage fake promises do. Reaching up to your customer expectations is necessary to build brand value. Prioritize customer experience and do your best in going above and beyond their expectations.
If you ever mess up somewhere, make sure to make amends. Send something for free, give a voucher, provide a discount, or replace the product. Having unsatisfied customers is a risk, and it gives a chance for bad reviews on the internet.
Advertise on relevant channels
Each social platform is unique in its own way. Promoting your brand accordingly is important to reach the right audience. While Twitter users love threads and tweets, Instagram users enjoy watching stories and slide posts. Different platforms cater to different needs. The content posted on every platform should be personalized.
Practice Social Media Strategies
One of the most effective ways of reaching out to the right audience is by utilizing features effectively on social media platforms. Engage with your audience through stories, comments, and likes. Try out different marketing campaigns on social media. Create content for all age groups of the target audience.
Find customers through relevant ads and raise brand recognition through giveaways and contests. Ask followers to like, comment, share, and tag friends on your posts.
Rely on Freebies
Sending PR packages to influencers is one thing. But holding giveaways and contests offering your products free of charge is a generous act. It gives your brownie points. Make sure to brand every product with your logo and name before you send anything out.
Partner with Similar Brands
If you’re looking to grow your audience, co-partnering with other brands is one way to do it. It’s an ideal way to attract more attention and boost brand awareness. Many brands partner up with others and hold giveaways and campaigns working towards a specific cause. This works better for smaller businesses.
Repurpose Marketing Campaigns
We all know the effort and time it takes to pull off a marketing campaign successfully. Why throw it away once it’s over? Repurpose marketing campaigns with relevant content to create bigger and better impressions. Post ads all over the internet to make sure the impact hits differently every time.
Use Ad Tools
Many tools, such as Google’s AdSense Auto, help marketers target the best places to place ads. This way, you won’t have to spend time finding the right audience.
Emphasize on Emotional Connections
People invest in emotions. If the product touches them emotionally, they will justify it with logic and make the purchase. Branding should be based on emotions and values. Emotional branding is a huge part of sales.
Build A Huge Community
Your brand should make people feel a sense of belonging in the community. It should become a lifestyle. With a brand with solid beliefs, people wouldn’t think twice before purchasing the product.
Focus on Story Telling
Every brand represents a story. How you tell that story is up to you. The appeal of your products depends on how your story is connected with the audience. Include a circumstance, character, curiosity, and conflict to produce the right storytelling convention.
Don’t Forget Offline Campaigns
Online marketing has taken over the world. However, offline marketing campaigns work just as good even now. Make use of billboards, posters, printouts, and brochures to boost brand awareness.
Boost Brand Awareness the Right Way!
Now that you know the top 12 brand awareness strategies make sure to apply them to your marketing plan to notice a huge transformation in your outreach.
Tabish Khalid works as the Digital Marketing Manager for Designster. He develops and implements digital strategies for Designster, along with aligning business goals with digital marketing activities. He actively contributes articles related to digital and content marketing.