App Promotion: What Needs to Be Considered?

You have an idea for your app and ask yourself exactly the question you see in the headline of this article? But the market is hotly contested! Everyone wants to promote their app in different ways and generate more downloads in the App Stores. And this is exactly where the crux begins: according to Statista there are currently about 2.5 million apps in the Google Play Store and about 2 million apps in the Apple App Store1. So you’re facing…

Learn How to Make Your Content Interesting for Google

Have you ever wondered what it takes to create interesting content not only for your readers but also for Google? The internet is flooded with content from all over the world, trying to get the readers’ attention and become top ranked on search engines. Google follows different criteria in defining what an interesting article really means. For instance, the time spent by the readers on your page talks about your content’s quality. Keep reading this article and you will find…