Category Archive: Content Marketing

6 Easy-To-Use Keyword Research Tools

Website traffic

There are a lot of things you need to consider when you launch your website. Everything is important, from site to content development, and continuing to marketing strategy and SEO. When it comes to keyword research, this should be a priority topic for you as it will help you shape your content strategy. But, have you ever wondered how proficient you are in using keywords to promote your business? This article will tell you more about keyword research tools and how they can help you create engaging content for your readers.

Top 6 keyword research tools

1. Ubersuggest

This is an excellent tool especially when you are just beginning your keyword research journey and you want to learn as much as you can. First, it is very simple to use. You just have to type in your query and it will show you hundreds of keyword options. What is more, it will not only give you a lot of keyword suggestions, but it will also tell you more about the topic you are interested in. Ubersuggest is great when you want to analyze if a keyword is worth targeting. In addition, it will tell you what the competition is doing by showing you their ad copies.

2. Google’s Keyword Planner

This is a great free tool that brings a lot of benefits on the table. It is incredibly useful when you want to search for long keywords. It has become one of the most used tools thanks to its reliability. It takes the results directly from Google and surprises its users with highly accurate information. Even though it works best for paid advertising campaigns, this doesn’t mean that you cannot use it as a keyword research tool. You can enter the country, language, city, and the keyword and it return the search volume together with details on your competition.

3. Soovle

Even though at a first analysis Soovle seems similar to Ubersuggest, they are slightly different. For instance, Soovle uses auto-suggest features from various search engines like Google, Amazon, YouTube, Wikipedia, Yahoo, Answers, and Bing. Therefore, it is the best tool when you want to list and promote your products on Amazon or want to start vlogging on YouTube. It uses autocomplete suggestions from all the before-mentioned sources, making your life a lot easier.

4. SEMRush

When you use SEMRush it is enough to type your domain or topic you are interested in, and it will display incredible amounts of information. It gives you details on the keyword search volumes, which are the relating keywords, and shows you how the competition is using the selected keywords. In comparison to Google’s Keyword Planner, SEMRush doesn’t allow you to search for a group of keywords at the same time. On the other hand, it is an excellent tool if you want to project the eventual costs for a Pay-Per-Click campaign.

5. Moz’s Keyword Explorer

Moz’s tools are known for being among the best on the market. Therefore, the Keyword Explorer couldn’t fail the expectations. Many business owners consider it as their first option when they need a detailed keyword research. It is great if you want to discover new questions that you can use in your content development strategy. Moz Keyword Explorer is different from other keyword research tools because it can show you how qualitative are the keywords you are searching for.

6. SpyFu

This is another tool that can tell you more about your competition. In comparison to other keyword research tools that give you insights on the other companies, the research mechanism is different in the case of SpyFu. You can enter directly your competitors’ site and you will receive data on what keywords they are using and how strong they are. This is how you will get an important competitive advantage and consolidate your position by using their most profitable keywords.

In conclusion, keyword research can be extremely useful when you have the right tools to help you. Keywords will help you develop your content strategy and stay ahead of your competitors. Therefore, a tool that can show you what they are doing, and which are the most successful keywords is exactly what you need.

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This Is How You Overcome Guest Posting Hidden Obstacles

Website traffic

One of the biggest difficulties that appear in the life of a new blogger or business owner is making his brand more popular. There are many marketing strategies promising incredible results and increased visibility. However, not all of them manage to bring an organic reach. Guest posting is one of the most efficient methods if you want to increase your brand awareness.

Why is guest posting so efficient?

Apart from the increased traffic, this is a strategy that can also bring you more authority on the market especially when you are a professional contributor. What comes after all these? More clients who will bring more revenue and business opportunities. Apart from these, there are many other benefits connected to guest posting:

  1. It will make you more visible to a new audience who can easily become your loyal client.
  2. High-quality posts will help you be perceived as an expert and so build your authority.
  3. You will experience a steady traffic growth.
  4. Your SEO performance will be positively impacted and strengthen your position on the market.

Guest posting challenges

Even though it may seem a piece of cake, guest posting has many hidden obstacles. It takes a lot of research if you want to be successful in using this strategy. While this is a rewarding method, there are many aspects you should consider before you start. Keep reading this article and discover how to overcome guest posting challenges:

1. You don’t have any writing samples

You don’t have to feel discouraged if you don’t have any samples to send together with your ideas. There are many top websites accepting guest bloggers without any samples. If you still want to present a portfolio to increase your chances, you can choose a niche you are best at. You can do an extensive research to find out what are the most popular posts on the chosen topic. You can start writing a couple of samples on the selected topic and send them as your portfolio.

2. It is difficult to find surprising ideas to pitch

Everyone wants to be unique and stand out with a viral guest post. But how do you find those incredible topics? There are plenty of sources that can inspire you. For instance, you can have a look on social media and read the comments to find out more about what people are interested in. YouTube and the bookstore nearby your house can also be a great source of inspiration.

3. You are not sure who reads your ideas

You already have the list of topics and websites you want to contact, but you feel it is not enough. Do you know who is the person reading your email? You can find more by having a look on social media and discover who are the editors of the sites you want to contact. Therefore, when you can personalize your pitch and include subtle details that will catch their attention.

4. You don’t know how your pitch should look like

How can you send a successful pitch if you don’t have any template to help you? There is no such thing as a flawless pitch. You will do mistakes and you will learn from them in your future pitches. However, a good pitch should include the following elements:

  1. A straightforward subject
  2. The editor’s name
  3. Shortly introduce yourself and your experience
  4. Why you want to guest post
  5. What is your idea and how the readers will benefit from it
  6. Portfolio or samples

5. When to follow-up

Not all the websites will reply immediately to you. There might be some that will never come back. Usually, bigger publications receive hundreds of pitches daily. So, you should take into consideration a reply within 7 or 14 days. Moreover, you need to consider the date of your submission. This means that you should expect more delays if you sent your pitch before the weekend or bank holidays.


In conclusion, guest posting is an amazing experience for any new blogger or entrepreneur. It brings a lot of visibility for your brand and helps you build your position on the market. You should also be prepared for rejections and not get discouraged in case not all your pitches are accepted.

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The Client Asks: “Why Is My Website Traffic Decreasing?”

Website traffic

I’ll start by saying that this question is more complex than it looks. Bad news.

But the good news is that you can uncover the issues impacting traffic, and/or jump right into resolution, depending on your timeframe and resources. Here are some of the top reasons for decreasing website traffic (assuming it’s even a metric you need to get worried about – see#1 below), with suggestions for resolution, as well as additional resources.

  1. First, know that the success of a website is not necessarily measured by web site visits alone. Additional metrics from Google Analytics should be considered. Ultimately, you want qualified leads coming to your site; rather than an increasing number of unqualified leads. Unless you can tell which you’ve got, it’s hard to make a judgement about traffic alone. If you know your site is set up well to drive traffic, then look to optimizing your marketing efforts as a start.
  2. In reality, businesses have to market a lot to drive traffic to their site. (I’m going to assume you’ve already optimized your site for SEO).
    1. Email is the most successful traffic driver. Make sure you’re doing all you can to collect the email addresses of your interested-but-not-yet-ready-to-buy prospects. If you are, then email them regularly with valuable content which includes links back to your website (and make sure there are good reasons why they should want to click back to your site!)
    2. The next best source of traffic is Thought Leadership, otherwise known as Content, i.e., blog posts, webinars, white papers, conference talks, etc.
      1. Frequent (but valuable!) blog posts drive traffic. A recent Hubspot study showed that “companies that publish 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 – 4 monthly posts.” . In other words, you gotta’ blog a lot!
      2. In addition, consider other content mechanisms. For example, host a monthly webinar series providing prospects with valuable and relevant industry information. Find well-known guest authors to write white papers for which you can require email addresses to download. Record any panel or conference talks you give, and then post that content on Slideshare, as well as your own site, after the event. 
      3. Finally, make sure you are distributing all this content across relevant social media channels frequently (this post shares frequency best practices)
  3. It may be that one or more of your competitors has done something new (such as increasing marketing efforts) and is suddenly drawing away prospects that may have gone to your site. It goes without saying that you should keep an eye on competitor marketing efforts.
  4. In the beginning of 2015, Google made a change to its search algorithm so that it now requires sites to be mobile-optimized in order to rank well. If your site isn’t truly mobile-friendly, it will definitely impact traffic.  
  5. Finally, there are a host of website technical issues that can impact website traffic (e.g., site load time, accidental duplicate content, expired SSL certificate, etc.). You’ll need your developer(s) to investigate these.

There are certainly other issues that can impact site traffic, but if you go through the list above, you should be able to turn that trend around.

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Actionable Content Marketing Stats You Should Know

content marketing metrics

Content Marketing Works & Research Shows Buyers Respond to It

Consumers’ average attention span is 8 seconds – 1 second less than a goldfish.

70% of consumers prefer getting to know a company via articles rather than ads.

57% — that’s how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep.

Inbound (content) marketing delivers 54% more leads into the marketing funnel than traditional outbound leads.

Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.

60% of people are inspired to seek out a product after reading content about it.

The top content formats that B2B buyers seek to research a purchase include: whitepapers (78%), case studies (73%), webinars (67%), eBooks (58%), videos (58%), blog posts (56%), and infographics (52%). All other formats fall below 50%.

B2B buyers share these content formats more frequently with colleagues: blog posts (40%), infographics (39%), videos (37%), white papers (34%), case studies (29%). 

Blogging  Creates a Relationship with Prospects & Customers

82% of marketers who blog see positive ROI for their inbound marketing

80% of internet users are reached by social media sites and blogs

82% of buyers feel more positive about a company after reading custom content

78% perceive a relationship with a company after reading custom content

Companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

SEO & Keywords Meet Prospects Where They Are

B2B buyers conduct an average of 12 searches before ever jumping on a specific brand’s site.

61% of global Internet users research products online. 

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Source)

Email & Lead Nurturing – The Most Effective Way to Convert

Emails sent via marketing automation drive 18x more revenue than email blasts.

79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.

Nurtured leads make 47% larger purchases than non-nurtured leads.

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

Facebook – 72% of Online Adults Use It. You Can’t Ignore It.

Posts that contains photos make-up 93% of the most engaging posts.

Most engagement occurs towards the end of the week from Wednesday to Friday. [Source

Question posts get 100% more comments than standard text-based posts.

35% of users participate in contests, 42% like a page in order to get a discount or coupon. 

Timeless Twitter Tips

Image links can get 2x the engagement rate.

Tweets with hashtags get 2x more engagement

Tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet” 

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>> Overwhelmed by the thought of creating your own content marketing strategy? Or simply need a one-off, conversion-friendly white paper, infographic, or case study? Email carla@3to5marketing and let’s generate some leads!

 

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I’m busy. I’m stressed. I have 8.25 seconds. WTFSIC? | Marketing for Our Short Attention Spans

Copywriting, marketing

WTFSIC? aka Why the F**k Should I Care?

The average attention span of a consumer today is 8.25 seconds. That’s down from 12 seconds in 2000. That’s also less than the attention span of a goldfish (9 seconds), although I have no idea how they go about measuring that.

Put yourself in your overwhelmed, frazzled, impatient customers’ shoes, and for their sake, ask yourself WTFSIC? every time you create / write / develop / post a marketing message / tagline / tweet / headline / blog / email / or ad.

That’s right. Every time.

If you follow this advice, it should keep you from falling into the trap that businesses so easily fall into –

  • talking about your products from your company perspective instead of the customers’.
  • describing the product’s features, but not the benefits.
  • thinking that a prospect will make the leap of logic that you’ve made in your clever ad, and understand why your product is so great, without you spelling it out.
  • assuming that prospects will take the time to click around your website to learn about your product.
  • believing that the only thing you have to do to get prospects to give you their email address or request a sales call, is to display a “Learn More” button on your website.

“Learn more”? Seriously. Why would the average adult consumer, who has 360 messages firing at them every day via TV, radio, web, and print media (source: Media Dynamics), take the time to click a “Learn more” button? Even prospects who are actually in the market for your product don’t have that kind of patience.

What they do want is for you to describe your product’s benefits (not features) in a very brief, concise message, using simple, non-buzzword language, in a way that tells them immediately how it will make their life better, starting tomorrow. This goes for the B2B and B2C space (after all, all purchase decisions are made by the same frazzled humans).

Oh, and maybe give them a value-added resource too (like a white paper, an infographic, a how-to guide). Note: I did not say “give them a brochure about your company”. Because that requires thinking. A purely value-added piece will be useful to them and will make it abundantly clear what your product will do for them, right away.

Don’t make them think. Don’t make them click. Don’t make them hunt for where to click. Put the WTFSIC right on your homepage. In fact on every page of your site. Or at the top of your email (or better yet, the subject line). Or at the top of your ads. Make every single word in your marketing messages be meaningful to your audience. Spell out for them exactly why they should consider your product.

So, what do I want you to do now?

Every time you craft a marketing message, stop after every sentence and ask “WTFSIC?” It will force you to think from your customers’ perspective (after a while, this becomes embedded in your thinking process) and craft marketing messages that get them to take action. And ultimately sell more of your product. Because that’s why you’re in business, right?

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If you need help crafting concise, meaningful, compelling marketing messages, websites, blogs, or graphics, give me a shout. This is what I do best. But be prepared to hear WTFSIC a lot.

 

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How to Write the Perfect Blog Post | Follow this Guide to Maximize Your Post’s Visibility

After writing hundreds of blog posts for different audiences, industries, and organizations, you definitely learn what works and what doesn’t. This infographic reflects best practices I’ve used to achieve post visibility, social reach and shares, and conversions on the calls-to-action. Enjoy!

A Guide to the Perfect Blog Post

Want a copy of this infographic for yourself? Why not hang it in your cube for quick reference, or just for cube decorating purposes. Contact me for a printable, hi-res PDF.

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Secrets from the Field: 10 Questions to Ask on Facebook to Boost Social Engagement

conversation

Facebook is still king of social media. With 1.35 billion monthly active users, its just too big to ignore. Two-thirds of online US adults are Facebook users and the average user spends 21 minutes per day on Facebook.

To make the most of your time investment in your Facebook page, you’ve got to grow your followers and generate lots of engagement (comments, shares, clicks to your website) amongst them. And there are ways to accomplish this that are guaranteed to boost your numbers. I know, because I’ve done it.

Just like in a social situation, you are much more likely to be the center of attention if you engage in a two-way conversation, i.e., ask interesting questions of those around you, rather than talking about yourself ad nauseam. Right? The same thing holds true on Facebook.

So, if most of your organization’s posts are all about your business (for example, using Facebook only for sale announcements), you won’t gain a large following, and those followers won’t become engaged evangelizers of your brand because they won’t feel emotionally engaged with your brand.

Therefore, mixed in with the sale announcements, try a few truly conversational posts where you pose interesting questions of your followers. (When you start out, you may have to “plant” a few answers to get people responding – sometimes no one likes to be the first one to speak up).

Here are ten of the questions/conversation starters I’ve used with success on Facebook (you’ll want to customize them for your own business). Note, they are in random order.

  1. If you had your own personal theme song, what would it be?
  2. If you had an hour for yourself, what’s the one thing you would do?
  3. What book inspired you the most? And why?
  4. What’s your word for the day?
  5. If you had your own tagline, what would it be?
  6. What are your 3 top goals for this year?
  7. What’s the best compliment you’ve ever received?
  8. What’s the one piece of advice you’d give to ______ ?
  9. What was a turning point in your life?
  10. If you could run a workshop for a day, what would you teach?

And don’t, don’t, don’t forget to post your question with an image or photo! If you haven’t heard the news by now, Facebook posts that include imagery garner 3 to 5 times the amount of engagement as posts without an image. That can add up to a lot of shares and clicks to your website.

If you are too busy actually running your business to think about social media, 3to5 Marketing can help. Contact me today for advice, implementation, post-writing, social media graphic design, or all of the above!

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