Category Archive: Copywriting

6 Easy-To-Use Keyword Research Tools

Website traffic

There are a lot of things you need to consider when you launch your website. Everything is important, from site to content development, and continuing to marketing strategy and SEO. When it comes to keyword research, this should be a priority topic for you as it will help you shape your content strategy. But, have you ever wondered how proficient you are in using keywords to promote your business? This article will tell you more about keyword research tools and how they can help you create engaging content for your readers.

Top 6 keyword research tools

1. Ubersuggest

This is an excellent tool especially when you are just beginning your keyword research journey and you want to learn as much as you can. First, it is very simple to use. You just have to type in your query and it will show you hundreds of keyword options. What is more, it will not only give you a lot of keyword suggestions, but it will also tell you more about the topic you are interested in. Ubersuggest is great when you want to analyze if a keyword is worth targeting. In addition, it will tell you what the competition is doing by showing you their ad copies.

2. Google’s Keyword Planner

This is a great free tool that brings a lot of benefits on the table. It is incredibly useful when you want to search for long keywords. It has become one of the most used tools thanks to its reliability. It takes the results directly from Google and surprises its users with highly accurate information. Even though it works best for paid advertising campaigns, this doesn’t mean that you cannot use it as a keyword research tool. You can enter the country, language, city, and the keyword and it return the search volume together with details on your competition.

3. Soovle

Even though at a first analysis Soovle seems similar to Ubersuggest, they are slightly different. For instance, Soovle uses auto-suggest features from various search engines like Google, Amazon, YouTube, Wikipedia, Yahoo, Answers, and Bing. Therefore, it is the best tool when you want to list and promote your products on Amazon or want to start vlogging on YouTube. It uses autocomplete suggestions from all the before-mentioned sources, making your life a lot easier.

4. SEMRush

When you use SEMRush it is enough to type your domain or topic you are interested in, and it will display incredible amounts of information. It gives you details on the keyword search volumes, which are the relating keywords, and shows you how the competition is using the selected keywords. In comparison to Google’s Keyword Planner, SEMRush doesn’t allow you to search for a group of keywords at the same time. On the other hand, it is an excellent tool if you want to project the eventual costs for a Pay-Per-Click campaign.

5. Moz’s Keyword Explorer

Moz’s tools are known for being among the best on the market. Therefore, the Keyword Explorer couldn’t fail the expectations. Many business owners consider it as their first option when they need a detailed keyword research. It is great if you want to discover new questions that you can use in your content development strategy. Moz Keyword Explorer is different from other keyword research tools because it can show you how qualitative are the keywords you are searching for.

6. SpyFu

This is another tool that can tell you more about your competition. In comparison to other keyword research tools that give you insights on the other companies, the research mechanism is different in the case of SpyFu. You can enter directly your competitors’ site and you will receive data on what keywords they are using and how strong they are. This is how you will get an important competitive advantage and consolidate your position by using their most profitable keywords.

In conclusion, keyword research can be extremely useful when you have the right tools to help you. Keywords will help you develop your content strategy and stay ahead of your competitors. Therefore, a tool that can show you what they are doing, and which are the most successful keywords is exactly what you need.

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This Is How You Overcome Guest Posting Hidden Obstacles

Website traffic

One of the biggest difficulties that appear in the life of a new blogger or business owner is making his brand more popular. There are many marketing strategies promising incredible results and increased visibility. However, not all of them manage to bring an organic reach. Guest posting is one of the most efficient methods if you want to increase your brand awareness.

Why is guest posting so efficient?

Apart from the increased traffic, this is a strategy that can also bring you more authority on the market especially when you are a professional contributor. What comes after all these? More clients who will bring more revenue and business opportunities. Apart from these, there are many other benefits connected to guest posting:

  1. It will make you more visible to a new audience who can easily become your loyal client.
  2. High-quality posts will help you be perceived as an expert and so build your authority.
  3. You will experience a steady traffic growth.
  4. Your SEO performance will be positively impacted and strengthen your position on the market.

Guest posting challenges

Even though it may seem a piece of cake, guest posting has many hidden obstacles. It takes a lot of research if you want to be successful in using this strategy. While this is a rewarding method, there are many aspects you should consider before you start. Keep reading this article and discover how to overcome guest posting challenges:

1. You don’t have any writing samples

You don’t have to feel discouraged if you don’t have any samples to send together with your ideas. There are many top websites accepting guest bloggers without any samples. If you still want to present a portfolio to increase your chances, you can choose a niche you are best at. You can do an extensive research to find out what are the most popular posts on the chosen topic. You can start writing a couple of samples on the selected topic and send them as your portfolio.

2. It is difficult to find surprising ideas to pitch

Everyone wants to be unique and stand out with a viral guest post. But how do you find those incredible topics? There are plenty of sources that can inspire you. For instance, you can have a look on social media and read the comments to find out more about what people are interested in. YouTube and the bookstore nearby your house can also be a great source of inspiration.

3. You are not sure who reads your ideas

You already have the list of topics and websites you want to contact, but you feel it is not enough. Do you know who is the person reading your email? You can find more by having a look on social media and discover who are the editors of the sites you want to contact. Therefore, when you can personalize your pitch and include subtle details that will catch their attention.

4. You don’t know how your pitch should look like

How can you send a successful pitch if you don’t have any template to help you? There is no such thing as a flawless pitch. You will do mistakes and you will learn from them in your future pitches. However, a good pitch should include the following elements:

  1. A straightforward subject
  2. The editor’s name
  3. Shortly introduce yourself and your experience
  4. Why you want to guest post
  5. What is your idea and how the readers will benefit from it
  6. Portfolio or samples

5. When to follow-up

Not all the websites will reply immediately to you. There might be some that will never come back. Usually, bigger publications receive hundreds of pitches daily. So, you should take into consideration a reply within 7 or 14 days. Moreover, you need to consider the date of your submission. This means that you should expect more delays if you sent your pitch before the weekend or bank holidays.


In conclusion, guest posting is an amazing experience for any new blogger or entrepreneur. It brings a lot of visibility for your brand and helps you build your position on the market. You should also be prepared for rejections and not get discouraged in case not all your pitches are accepted.

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I’m busy. I’m stressed. I have 8.25 seconds. WTFSIC? | Marketing for Our Short Attention Spans

Copywriting, marketing

WTFSIC? aka Why the F**k Should I Care?

The average attention span of a consumer today is 8.25 seconds. That’s down from 12 seconds in 2000. That’s also less than the attention span of a goldfish (9 seconds), although I have no idea how they go about measuring that.

Put yourself in your overwhelmed, frazzled, impatient customers’ shoes, and for their sake, ask yourself WTFSIC? every time you create / write / develop / post a marketing message / tagline / tweet / headline / blog / email / or ad.

That’s right. Every time.

If you follow this advice, it should keep you from falling into the trap that businesses so easily fall into –

  • talking about your products from your company perspective instead of the customers’.
  • describing the product’s features, but not the benefits.
  • thinking that a prospect will make the leap of logic that you’ve made in your clever ad, and understand why your product is so great, without you spelling it out.
  • assuming that prospects will take the time to click around your website to learn about your product.
  • believing that the only thing you have to do to get prospects to give you their email address or request a sales call, is to display a “Learn More” button on your website.

“Learn more”? Seriously. Why would the average adult consumer, who has 360 messages firing at them every day via TV, radio, web, and print media (source: Media Dynamics), take the time to click a “Learn more” button? Even prospects who are actually in the market for your product don’t have that kind of patience.

What they do want is for you to describe your product’s benefits (not features) in a very brief, concise message, using simple, non-buzzword language, in a way that tells them immediately how it will make their life better, starting tomorrow. This goes for the B2B and B2C space (after all, all purchase decisions are made by the same frazzled humans).

Oh, and maybe give them a value-added resource too (like a white paper, an infographic, a how-to guide). Note: I did not say “give them a brochure about your company”. Because that requires thinking. A purely value-added piece will be useful to them and will make it abundantly clear what your product will do for them, right away.

Don’t make them think. Don’t make them click. Don’t make them hunt for where to click. Put the WTFSIC right on your homepage. In fact on every page of your site. Or at the top of your email (or better yet, the subject line). Or at the top of your ads. Make every single word in your marketing messages be meaningful to your audience. Spell out for them exactly why they should consider your product.

So, what do I want you to do now?

Every time you craft a marketing message, stop after every sentence and ask “WTFSIC?” It will force you to think from your customers’ perspective (after a while, this becomes embedded in your thinking process) and craft marketing messages that get them to take action. And ultimately sell more of your product. Because that’s why you’re in business, right?

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If you need help crafting concise, meaningful, compelling marketing messages, websites, blogs, or graphics, give me a shout. This is what I do best. But be prepared to hear WTFSIC a lot.

 

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How to Write the Perfect Blog Post | Follow this Guide to Maximize Your Post’s Visibility

After writing hundreds of blog posts for different audiences, industries, and organizations, you definitely learn what works and what doesn’t. This infographic reflects best practices I’ve used to achieve post visibility, social reach and shares, and conversions on the calls-to-action. Enjoy!

A Guide to the Perfect Blog Post

Want a copy of this infographic for yourself? Why not hang it in your cube for quick reference, or just for cube decorating purposes. Contact me for a printable, hi-res PDF.

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Secrets from the Field: 10 Questions to Ask on Facebook to Boost Social Engagement

conversation

Facebook is still king of social media. With 1.35 billion monthly active users, its just too big to ignore. Two-thirds of online US adults are Facebook users and the average user spends 21 minutes per day on Facebook.

To make the most of your time investment in your Facebook page, you’ve got to grow your followers and generate lots of engagement (comments, shares, clicks to your website) amongst them. And there are ways to accomplish this that are guaranteed to boost your numbers. I know, because I’ve done it.

Just like in a social situation, you are much more likely to be the center of attention if you engage in a two-way conversation, i.e., ask interesting questions of those around you, rather than talking about yourself ad nauseam. Right? The same thing holds true on Facebook.

So, if most of your organization’s posts are all about your business (for example, using Facebook only for sale announcements), you won’t gain a large following, and those followers won’t become engaged evangelizers of your brand because they won’t feel emotionally engaged with your brand.

Therefore, mixed in with the sale announcements, try a few truly conversational posts where you pose interesting questions of your followers. (When you start out, you may have to “plant” a few answers to get people responding – sometimes no one likes to be the first one to speak up).

Here are ten of the questions/conversation starters I’ve used with success on Facebook (you’ll want to customize them for your own business). Note, they are in random order.

  1. If you had your own personal theme song, what would it be?
  2. If you had an hour for yourself, what’s the one thing you would do?
  3. What book inspired you the most? And why?
  4. What’s your word for the day?
  5. If you had your own tagline, what would it be?
  6. What are your 3 top goals for this year?
  7. What’s the best compliment you’ve ever received?
  8. What’s the one piece of advice you’d give to ______ ?
  9. What was a turning point in your life?
  10. If you could run a workshop for a day, what would you teach?

And don’t, don’t, don’t forget to post your question with an image or photo! If you haven’t heard the news by now, Facebook posts that include imagery garner 3 to 5 times the amount of engagement as posts without an image. That can add up to a lot of shares and clicks to your website.

If you are too busy actually running your business to think about social media, 3to5 Marketing can help. Contact me today for advice, implementation, post-writing, social media graphic design, or all of the above!

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Write Great Taglines: Get Rid of the Double-talk and Really Turn Heads

Writing great taglines

Although they are sometimes the last thing on everyone’s list, taglines are one of the most important aspects of your brand. Especially when you are lesser-known or new brand, your tagline is responsible for creating a theme and value system that shapes customers’ perception of your brand, as well as frankly, explaining what you do at a glance (assuming your company name isn’t “Healthy Dog Biscuit Company”).

Some of the most memorable corporate headlines include:

There are some things money can’t buy (MasterCard)
Just Do It (Nike)
Think Different (Apple)

These taglines are so ubiquitous, they’ve practically entered our daily lexicon. So, what makes these taglines so effective and memorable? They are:

– Understandable
– Simple
– Clear
– Focused
– Customer-centric
– Double-talk & buzzword free
– Evoke an emotion
– Describe a tribe to which you want to belong
– Tell a story

If you (or your copywriter) can write your tagline with these elements in mind, it will make your business much more memorable and help it stand out from the competition.

For inspiration, below are some of my favorite taglines. Some are from well-known brands; others are small businesses. Some are clever double entendres, some make you want to belong to the tribe, and some are simple and self-explanatory.

Great taglines Great taglines
Great taglines Great taglines
Great taglines
Great taglines Great taglines
Great taglines Screen Shot 2015-01-31 at 1.29.57 PM
Great taglines

Need help copywriting your tagline? Contact 3to5 Marketing for professional inspiration.

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