Effective Email Marketing Tips That You Can’t Ignore in 2020

The first email was sent by Ray Tomlinson in 1971. The email was nothing special. It was just numbers and characters that appeared in the form of passwords, but it holds significance in history.  Since that day up till today email has not lost its significance. To be exact a study revealed that 77% of the consumers prefer email marketing as their mode of connection with a brand.  Moreover, email marketing is the primary source for small businesses to scale…

Powerful Solutions for Successful Email Campaigns in Summer

Have you got your summer email campaigns organized already? If the answer is no, we can probably guess why that is. When most people are off dreaming about their upcoming vacation, it can be tricky to direct their attention back to their mailboxes. Although planning effective summer email campaigns doesn’t have to feel hopeless. You can still get your audience’s attention with the right style of email marketing.

Actionable Content Marketing Stats You Should Know

Consumers’ average attention span is 8 seconds – 1 second less than a goldfish. 70% of consumers prefer getting to know a company via articles rather than ads. 57% — that’s how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep. [Source] Inbound (content) marketing delivers 54% more leads into the marketing funnel than traditional outbound leads. [Source] Content marketing generates 3 times as many leads as traditional outbound marketing but costs 62% less. [Source] 60% of people are inspired to seek out a product…