What Social Media Marketing Myths You Must Watch Out For?

With the world becoming digitalized, it is essential to have a social media presence for your brand. When it comes to social media marketing, there are trending platforms like Facebook, Instagram, LinkedIn, and Twitter, where billions of active users are active. Whether you are an amateur or a professional, it is essential to market your brand in the right way and be constantly aware of what’s happening on your site. 

10 Ways Social Media Influencers Make or Break Your Business

Partnering with social media influencers is a growing trend amongst little-known and global brands that want to strengthen their role in the market. A successful collaboration is way better than an expensive commercial. It gives you the right image, multiplies and diversifies your audience, and increases your voice and influence in the niche.

9 Simple Changes for a Healthier Entrepreneur Lifestyle

Entrepreneurs tend to be ambitious and determined people who are willing to do anything to achieve their goals. But even though such dedication and drive is a great benefit when it comes to business, it can also take a significant toll on your physical and mental health, as the long days and hectic schedules tend to be overly exhausting, even for the most enthusiastic of people. When it comes to this point, a lifestyle change is necessary for nurturing your…

6 Best Practices to Improve Your Mobile App (UX) User Experience

Do you know that poor user experience is one of the common reasons for the failure of mobile applications? As mobile platforms keep evolving, the user experience must be the first thing to consider during the mobile app development process. The distinction between success application and an unsuccessful one is the UX. Without a comprehensive understanding of your audience, you will not be able to create a product that can fulfill your user expectations.

The Malware Situation: COVID-19 Edition

The introduction of consumer computers exposed online users to a new type of threat—a threat that could ruin someone’s life with just a few clicks. A threat many are exposed to on a daily basis. What threat? The threat of malware, of course! Malware, short for malicious software, comes in many forms, and cybercriminals have taken advantage of each: disrupting online services, holding users for ransom, and even destroying users’ devices.  What’s worse is that these malware attacks have only…

Common Misconceptions About Email Marketing

When people think of digital marketing nowadays, they think of social media or online ads but what they don’t know is that something as old as an email can still work to promote a product or service. According to a survey by Statista, there are 3.9 billion email users per day, so email is still one of your best options to not only market your product or service but to build your relationship with your customers.  These are the misconceptions…

How Online Scheduling Improves Lead Generation for B2B Companies

Most of us are familiar with B2C companies; that’s when a business markets its products or services to a consumer. But B2B involves transactions between businesses. You aren’t dealing with random leads in this case; you’re meeting with qualified professionals who have busy schedules and limited time. Generating leads is essential for the success of your business. After you take the time to research a prospect, schedule a sales call, and finally book a meeting, the last thing you want…