HR Flexibility for the Growing Company

There are many incredibly important business areas that a company needs to succeed. Each plays their own role and without all working together, finding success isn’t always easy. One of the most important business areas is that of HR. An HR (human resources) department is all about essentially managing all resources that are closely related to employees. This includes hiring, handling concerns, dealing with compliance, managing employees and several other tasks. However, in addition to simply having an HR department,…

Is your Marketing Mix ready for 2020?

Back in January, Forbes predicted what 2019 had in store for the future of marketing. They told us to prepare for AI and smart speaker advertising opportunities, as well as massive growth in content marketing. As we head into 2020, what does the marketing scene look like? And Forbes correctly guessed the themes and trends of 2019? The answer is simple. Exhibitions are the best way to immerse a uniquely targeted audience into your brand’s story. And they are on the rise….

10 Content Marketing Gaffes to Avoid in 2020

Everybody seems to be jumping onto the content marketing bandwagon these days. Whether it is to generate business leads, reach out to target audience, or thought leadership, content marketing seems to be the buzzword. But, is it as easy as it seems? Not really, it is a different ball game altogether.

SaaS Product Launch: 9 Steps to Make Your Launch a Success

Do you think you could revolutionize the industry if you made a great SaaS product? Well, to execute your SaaS launch plan properly, you first need to make sure that you have a viable market. Taking your product from the pre-launch phase to the actual launch day requires team effort between major stockholders, including the product development and marketing team. 

Evolving Your Backlink Strategy in 2020

The world of search is constantly evolving, with industry titans like Google and Bing always updating their algorithms to provide smarter, more accurate results for their users; however, having worked in the search space for a number of years now, there’s one thing I can say still remains truer than ever: the strength of your backlink profile is one of the top three factors affecting your website’s rankings. 

How Does Social Media Management Work?

A recent study shows that 3.5 billion people, approximately half the world’s population, are active internet users. It’s the main reason why a significant number of businesses have an online presence. But running social media accounts to attract and engage customers can be tough for any company, especially when there is a need to focus on other departments. When faced with such a situation, businesses are better off hiring a social media agency to help out.  Whether you want to entice the…

4 Ways Intellectual Property Law is Relevant to Your SEO Optimization Strategy

Considering the internet isn’t a physical entity, it can be easy for users to be a little more risky with their actions without actually thinking about the potential consequences that they could face. Perhaps they take this risk because they believe it’s something that someone can’t physically see or they’re just unaware of what the laws are, but the possible sanctions can be massive.

6 Best Ways to Develop Your Signature Brand Identity

In this oversaturated online world, you can’t afford to be another faceless company in a sea of competitors. Well, you can, but you will struggle to get customers, you will definitely struggle to retain existing ones, and you will have absolutely zero leverage against companies that are entering the fray. In a nutshell, not having a unique brand identity is a slow and painful way to drive your business straight into the ground, and chances are that you won’t even…