How to Select Captivating Colors for Your CTA Buttons

As your readers go through the content on your blog or website, you want them to click on a call-to-action.  Your CTA is the main reason for the content in the first place. It’s a prompt for your readers to act on an offer you’re providing. This is the first step in your sales funnel.

5 Tactics For an Effective YouTube Marketing Campaign

The fact that YouTube is a popular tool for entertainment also means that there is a lot of competition over it as a digital marketing platform for businesses to get your best followers. According to US-based statistics recently, almost 600 hours of video are uploaded to YouTube every minute. To be successful on YouTube, you need to make qualitative content publishing constantly using prominent. It defines, you need to make a good YouTube marketing plan.

5 Content Marketing Trends For 2020 You Shouldn’t Miss

As you know, content marketing is a vital part of any organization’s marketing strategy. High-quality content marketing will be a powerful tool to boost sales and keep up with your competition.  Today, companies use different types of content such as infographics, blogs, videos, whitepapers, newsletters, podcasts, … through various media to create brand awareness. However, it’s not easy to determine the right style of content marketing to use for marketing campaigns. 

6 Reasons Why Advertising on Streaming Platforms is Crushing Traditional Television

A Research conducted in 2018 found that 78% of households still watch traditional TV. Looking at the statistics, you probably won’t think that TV viewing is on the decline. But it is, and along with it, the TV ad spend is declining as well. For years TV advertising was considered the pinnacle of marketing and businesses who would afford it found themselves having a competitive advantage than their competitors. The TV was the only medium through which brands could reach…

5+ E-Commerce SEO Tips to Boost Store Traffic

Traffic is everything in an online store, and there are ways to improve this if yours is struggling. One of the popular ways is to use SEO. Yes, SEO refers to Search Engine Optimization i.e., the process of optimizing your site to rank higher in search engines and improve the conversion rate of a website.  But how can you make your website rank at the front page of Google or Yahoo? Well, let’s go through some simple to do this. 

3 Brand Loyalty Strategies for Digital Marketers

For a marketer, brand loyalty is hugely important. That can’t be stated enough. It’s one thing to attract new customers to your business or product, but keeping the same customers and allowing them to provide word-of-mouth marketing for you is what will separate your business from your competition and give you long-term success. That’s right – you can actually get your loyal customers to advertise for you with the right strategies in place. 

Using the Power of Social Media Icons for Better Instagram Marketing

There are lots of Instagram assets that you can use for your marketing purposes and make the best use of social media platforms and your followers. You can even use the logos, icons, and screenshots that you will typically find on the Brand Resources site.

10 Marketing Lessons You Can Learn From Apple

While the line between inspiration and copying can be somewhat blurry at times, there is nothing wrong with following in the footsteps of a giant. And when it comes to marketing Apple Inc. is without a doubt, a giant in its own right. The trillion-dollar tech company has perfected its marketing strategy to the point where Apple has amassed a cult following quite unlike any other of its competitors.

How to Save Money on Your Online Marketing Campaign

When you run a business, it’s vital to have a strong online marketing strategy to grow your business. If you have just started your business and have a low budget, keep on reading this article. I will give you the methods that help you save money on your online marketing campaign and still allow you to improve your performance. If you follow these strategies, you can make your way to create a concrete internet marketing strategy at a reasonable price….