13 Most Preferred SEO Checklist for Your WordPress Websites

Are you looking for a robust SEO checklist that can help drive huge traffic to your WordPress site? SEO or Search Engine Optimization is a broad field. There are local SEO, technical SEO, link building, keyword research, and a lot more. But one of the most preferred tools for site owners to ace is on-page SEO. Generally, these are optimization metrics that occur on certain webpages, both in terms of HTML code and content. They are the most important factor…

Why Brand App Is a Good Idea to Your Content Marketing?

The use of a dedicated application is in trend as it makes it easier to understand the services of the brand. These apps have a compelling structure and content that takes the user experience to a higher notch. A well-received application by the users can take your brand value to a great extent of success. Keep on reading to learn why brand app is a good idea to your content marketing.  According to Statista, as of March 2017, there are…

5 SEO Stats Small Businesses Need to Know

For businesses of any size, search engine optimization is important for making sure their website is found online and connecting with their target customers. However, for small businesses, this importance grows tenfold. Small businesses must compete with other established businesses and try to stand out from the competition to drive traffic and create profit. Whilst SEO on the surface can seem complex and time-consuming, it is a necessary feature that can boost marketing strategies and secure leads, converting visitors into…

How to Build a Service Marketplace without Having to Code

In the United States, more than 11Million consumers make use of an online marketplace platform, and hence the revenue of the online marketplace has increased up to a whopping $50Billion. Everyone is after tools and technology that makes their life more convenient and simple. From renting furniture to purchasing groceries to, everything can be bought via the internet. And the current pandemic situation has added more fuel to the growing revenue of online shopping. In the first half of the…

The Importance of Network Security in Digital Marketing

It’s been some time since the world entered the age of digital marketing. Since then, various businesses have flourished thanks to creative and efficient digital marketing campaigns. Although the online world is full of potentially vast opportunities, it’s also full of risks that lurk behind every corner.  Cybersecurity threats aim to undermine businesses, sabotage their operations, and steal their sensitive data. When operating online, especially when creating marketing strategies, companies expose themselves to potential vulnerabilities. Some of the primary targets…

Why Images Are So Important to Social Media Engagement?

Many types of research have shown that people tend to remember only 10% of what they have learned once 72 hours i.e. 3 days have passed. But, if we were to pair a fitting image with that content, it was found that people could retain 65% of the information even after 3 days.  Images used in your social media (and by definition, your blog content) are far more attention-grabbing than text or plain old links, more likely to be shared,…

Which Technique is More Beneficial: Maximizing Backlinks or Composing Great Content?

You must have been thinking of how you can have your website at the top of the search engine ranking page. Well, it’s very crucial for your business. Given how SEO has turned into a marketing strategy that you can’t avoid today, it is justified to think about having your site ranked  While you can hire an SEO expert to help you with the needed expertise, there is no specific formula to push your site to the top of the…

7 Key Metrics To Measure The Performance of Instagram Stories

Instagram is a common application which marketers can use to grow their business to great heInstagramhts. Experienced users said this application is created only for those who want to achieve their business’s goals. Moreover, this is entirely a visual application; You can share incredible images and videos to those who follow you and your families & friends; It makes a new connection between users and followers. And if you have a public account, everyone can see your updates. Here in…

Effective Brand Positioning on TikTok

With most of the world under strict stay-at-home and social distancing limitations, millions suddenly flocked to TikTok. To ease boredom, to stay connected, and as a new way for self-expression, TikTok is now an 800-million-strong social media app. It recorded 115 million downloads just in March 2020 alone.  It is so popular that influencers, celebrities, and companies joined the app. The demographic also expanded beyond its typical user base of Gen Xers and younger millennials. Now, the demographic ranges from…

6 Things Your Product Page Needs To Convert Better

When initializing your online eCommerce store, sometimes it can be easy to assume your product pages are the easiest pages of all to create. After all, all that’s needed are pictures, variants, and a bit of copy promoting why your product is so great. But that’s not entirely the case. Without optimizing your product pages to drive conversions, visitors will remain just that: Visitors. In order to inspire people to buy your products, product pages should be designed strategically, and…