Effective Digital Marketing Strategies for Software Companies

The competition at the software market is fierce, and it’s becoming hard for companies to stand out from all the others out there and attract their target audience. That’s why software companies must focus on the strategies that work. Read on to learn more about the digital marketing strategies that can help you stay ahead of the curve, gain and keep your competitive advantage.

Current State of Technology: Digital Transformation 2020 and Beyond

With the rate of technological advancements happening in today’s world, undeniably it is becoming more challenging to foresee the state of technology in the next 5 -10 years. Also, it will be even more challenging for businesses to adapt to these digital transformations. When we look back at the beginning of the past decade 2010, it is evident that 2010s drove digital transformation across businesses to a greater extent. The past decade has been dubbed as the Fourth Industrial Revolution…

3 Essential Instagram Analytics Tools for Your Business

Everyone is on Instagram nowadays – ok, almost everyone has an Instagram account and spends hours and hours watching/liking photos/videos. Probably, some users of this social network are already your clients. Others may become close to your business in one way or another. By analyzing Instagram data, you can convert it into real profit. To do so, you can use one of the following tools for Instagram account analytics.

Effective Email Marketing Tips That You Can’t Ignore in 2020

The first email was sent by Ray Tomlinson in 1971. The email was nothing special. It was just numbers and characters that appeared in the form of passwords, but it holds significance in history.  Since that day up till today email has not lost its significance. To be exact a study revealed that 77% of the consumers prefer email marketing as their mode of connection with a brand.  Moreover, email marketing is the primary source for small businesses to scale…

5 Most Feature-Rich B2B eCommerce Solutions to Grow Your Business

B2B eCommerce is the new trend in the B2B market. Forecasts predict it to reach $1.8 trillion by 2023, and it will continue growing by 10% over the next 5 years.  If you plan to grow your business into eCommerce, the B2B segment could be a great choice as many niches are still not occupied. But before starting your B2B eCommerce website, you should carefully consider the software platform.