Effective Digital Marketing Strategies for Software Companies

The competition at the software market is fierce, and it’s becoming hard for companies to stand out from all the others out there and attract their target audience. That’s why software companies must focus on the strategies that work. Read on to learn more about the digital marketing strategies that can help you stay ahead of the curve, gain and keep your competitive advantage.

5+ E-Commerce SEO Tips to Boost Store Traffic

Traffic is everything in an online store, and there are ways to improve this if yours is struggling. One of the popular ways is to use SEO. Yes, SEO refers to Search Engine Optimization i.e., the process of optimizing your site to rank higher in search engines and improve the conversion rate of a website.  But how can you make your website rank at the front page of Google or Yahoo? Well, let’s go through some simple to do this. 

Evolving Your Backlink Strategy in 2020

The world of search is constantly evolving, with industry titans like Google and Bing always updating their algorithms to provide smarter, more accurate results for their users; however, having worked in the search space for a number of years now, there’s one thing I can say still remains truer than ever: the strength of your backlink profile is one of the top three factors affecting your website’s rankings. 

4 Ways Intellectual Property Law is Relevant to Your SEO Optimization Strategy

Considering the internet isn’t a physical entity, it can be easy for users to be a little more risky with their actions without actually thinking about the potential consequences that they could face. Perhaps they take this risk because they believe it’s something that someone can’t physically see or they’re just unaware of what the laws are, but the possible sanctions can be massive.

6 Predictions for 2020 in SEO & Marketing

With the end of 2019, it’s time for us marketers to understand what worked, what didn’t, and how to spread our resources and energy as 2020 comes in. When you’re part of the digital realm, just relying on what worked without taking into consideration future trends and new ways of doing things is really a no-brainer, since you’ll be quickly left behind.

Link Building Techniques Which Will Work Definitely in 2020 – A Detailed Guide

Link building is the procedure for getting other websites to link to yours, and it’s vital to your overall SEO strategy. To get started with a web link building plan, you will want to produce content associated with your business, goods, and services. When someone links to your valuable content, you earn a backlink or link from another website to yours.

9 Best Chrome Extensions for Digital Marketers to Rank Higher

Google Chrome extensions are powerful small helpful programs that one may add to extend the capabilities of the Google Chrome web browser. Chrome extensions are meant to improve efficiency, productivity, and overall user experience. I have picked some best chrome extensions, especially for digital marketers. These extensions will increase the productivity of digital marketers while they work. Let’s get started.

SEO Trends in 2020: How Google Changes the Way to See Your Site

The competition that firms using online platforms face grows each day. In fact, with more people building and publishing new websites, the competition will only become stiffer. As a result, you need to adopt a content marketing strategy that ensures you stand out in the market regardless of the stiff competition. Since websites have to adhere to the requirements set by Google and other search engines, their owners have to rely on SEO if they wish to beat the competition….