If you ever held an event or are planning to hold one, you probably know that writing some event copy is essential for attracting attention to whatever you are hosting. Here are some must-know steps for writing a great event copy.
Category: Social Media
20 Creative Ways to Use Instagram Stories for Your Business
Instagram Stories are a powerful tool for your social media marketing campaign. They help get more exposure, increase engagement levels, and even get valuable customer feedback. Here are twenty ideas to help you improve your Instagram Stories and promote your business.
Writing Branded Content on Facebook: 6 Things to Consider
Whether you work as an independent blogger or as a marketing professional in a large international company, introducing your brand to the world at large can be a challenge. In recent years, social media platforms have spiked in popularity due to the sheer level of access available through smartphones and affordable personal computers. According to statistics by Zephoria, more than 2 billion people enjoy Facebook across the globe, with 1.49 billion active daily users and over 1 billion mobile users…
Top 5 Reasons Why Ecommerce Companies Should Use Social Media
Today, social media provides equal opportunities for both: big and small businesses. Everyone has equal chances to succeed in the market. Companies that use social media to boost their efforts accomplish higher goals than their competitors.
Actionable Content Marketing Stats You Should Know
Consumers’ average attention span is 8 seconds – 1 second less than a goldfish. 70% of consumers prefer getting to know a company via articles rather than ads. 57% — that’s how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep. [Source] Inbound (content) marketing delivers 54% more leads into the marketing funnel than traditional outbound leads. [Source] Content marketing generates 3 times as many leads as traditional outbound marketing but costs 62% less. [Source] 60% of people are inspired to seek out a product…
Delete or Respond? The Customer Experience on Your Social Media Pages
When you see that a prospect or customer has posted on your social media page, is your first instinct to delete the comment or question, thinking one of these thoughts as you do? “I’m too busy to answer this.” “If they really want to contact us, they’ll call or email us.” “I don’t want other followers to see this (possibly negative) comment so I’ll just get rid of it and pretend it never happened.” As my kids would say when…