Actionable Content Marketing Stats You Should Know

Consumers’ average attention span is 8 seconds – 1 second less than a goldfish. 70% of consumers prefer getting to know a company via articles rather than ads. 57% — that’s how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep. [Source] Inbound (content) marketing delivers 54% more leads into the marketing funnel than traditional outbound leads. [Source] Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. [Source] 60% of people are inspired to seek out a product…

Delete or Respond? The Customer Experience on Your Social Media Pages

When you see that a prospect or customer has posted on your social media page, is your first instinct to delete the comment or question, thinking one of these thoughts as you do? “I’m too busy to answer this.” “If they really want to contact us, they’ll call or email us.” “I don’t want other followers to see this (possibly negative) comment so I’ll just get rid of it and pretend it never happened.” As my kids would say when…