If you run an e-commerce site, it’s essential to pay attention to your shopping cart. That’s arguably the most crucial area of your website and pulling it off in the right manner can boost your sales significantly. A slight mistake on the cart page can make the sales next to impossible.
So, how do you ensure that there’s no shortcoming in your checkout pages? Well, there are a few characteristics of user-friendly checkout pages, and you should ensure that all of them are included in your checkout page.
Here we’re going to explain how you can assure their presence on your checkout page in 5 steps. Let’s get started:
#1. Pay attention to the layout
The layout of your checkout page also matters a lot. It can make or break the difference between a closed sale and an abandoned cart. We would advise that you use a clear tabular layout for your checkout page. For example, One Page Checkout puts up all the elements of a standard checkout process on a single page and lets the customers fill out the checkout fields in any particular order.
It divides all information into various segments and use a unique color for your checkout button to make it stand out.
You can also consider splitting your checkout page into multiple sections, with each section loading upon the click of a button (i.e., product information in first section one, delivery information in the second section, and so on).
#2. Make your checkout pages Mobile-Friendly
It’s no secret that the world browses the web on mobile devices today. Whether it’s searching for something or buying something, people have increasingly become used to doing these things on their smartphones.
So, your checkout pages must be mobile-friendly. Research has proved several times that people are more and more likely to return to a website that has got mobile-friendly checkout pages.
While you might have installed a responsive theme on your website, it doesn’t always mean that you have got a checkout page that looks well in all popular screen sizes of smartphones.
So, you must pay special attention to the mobile optimization of your checkout page.
#3. Provide multiple payment options
The flexibility of payment options is also crucial for any checkout page. If you want your customers to be able to shop from you without any issues, multiple payment options are going to help you out. The choices of your customers also vary depending on their preferences.
Some prefer paying through PayPal; some prefer paying through their Credit or Debit cards, while some others prefer paying through any other means.
If their preferred payment option is available on your checkout page, they won’t have another reason to think about making the purchase.
#4. Make updating items easier
Often when people go to the checkout page, they decide to update the number of items. They may want to increase the quantity of some of the items, and for other items, they may want to decrease it.
And for some items, well, they may want to remove them altogether. If doing these changes is difficult, they may consider buying from your competitors in the future.
So, give them a clear ‘Remove’ button to remove any items that they may want to remove, and two respective buttons to increase or decrease the number of items.
It will not only eliminate a reason for not buying from you but also reduce the number of returns that you need to process.
#5. Follow the security rules
It’s essential that your visitors feel secure on your site. And if you run an e-commerce site, it becomes even more critical. Your checkout page should follow all the essential rules of cybersecurity.
They should include the seals of PCI DSS compliance, MasterCard SecureCode, Verified by Visa and other similar security protocols. Your checkout page (in fact, your whole website actually) should be opening over HTTPS.
If it’s not the case, your visitors will see a ‘Not secure’ warning in their web browsers while browsing your site. It can discourage them from checking out with you.
So, you must protect your website with an SSL certificate. And if possible, not just any SSL certificate but an EV SSL certificate, because they carry the highest validation and authentication with proving the existence of business-related documents. The green address bar helps e-commerce websites to increase customer trust and build long-term revenue.
So that’s how you make a user-friendly checkout page in 5 steps. It doesn’t take too much effort – all it takes is some careful inspection of a few necessary elements. If you can ensure the presence of those necessary elements, you can get a checkout page that is best for your business. And you can start seeing the results immediately.
So, if any of the elements are missing from your checkout page, include it today by following the advice that we’ve given to improve conversion rate.
About the Author
Marie Black used to be a marketing consultant for Specific Appraisals for over 2 years. Now she is sharing her experience and practical tips on the internet.