Today, social media provides equal opportunities for both: big and small businesses. Everyone has equal chances to succeed in the market. Companies that use social media to boost their efforts accomplish higher goals than their competitors.
Do you still wonder why your ecommerce store should be among the companies with great social media? Read this article to find detailed answers to your questions.
Drive organic traffic to your ecommerce store
In 2019, it is not that easy to drive organic traffic to the website. You should pay close attention to the multichannel ecommerce approach. That being said, you need to heavily invest in content marketing, SEO, and link building. And even if money is no object for your company, it will take you lots of time to get your ecommerce site to the top of the Google search.
If you want to make the first sales right now, you should follow the best practices of the companies that use social media effectively. You should take advantage of all the features that social networking sites offer. It will allow you to achieve the best results possible.
To drive traffic to your website, do the following:
- Place a link in the social media profile’s bio
- Make sure that every Tweet has a link to your site
- On Facebook, add call-to-action button “Learn more”, “Buy now”, “Book now”
- Create sponsored posts on Instagram and link them with items on your websit
Collect customer feedback
If you want your company to succeed, you should clearly understand what you’re doing is right, and what you’re doing is wrong. The simplest way to accomplish this task is to collect customer feedback using social media. Here are a few tips:
- Ask your followers to comment which feature of your new product they like or dislike
- Provide discounts or little gifts for customers, who publish positive reviews of your product on social media
- Run a poll on Instagram Stories to learn more about the preferences of your target audience
Boost customer loyalty
Modern customers are more loyal to companies, which have social media accounts. People tend to believe that if an ecommerce store doesn’t have profiles on social media, it might be a scam site. And if you don’t want to scare your potential buyers away, you should create business accounts on Facebook, Instagram, and Twitter.
Companies using social media to advertise their brands understand that it’s important to publish trustworthy content on a daily basis. They use social media as a tool to communicate and interact with their audience. If you want to accomplish your business goals, you should follow their example.
Announce sales and discounts
How do you inform your target audience about upcoming sales and discounts? Do you add a banner to the website’s header or send email newsletters?
Today, if you want to boost the effectiveness of the deals and discounts marketing, you should make announcements via social media. Here is why:
- It will allow you to reach a wider audience, not just websites visitors and newsletter subscribers
- It will help you to cut your expenses. You don’t need to pay for publishing social media posts on your business profile.
It will help you to personalize your message. Experts state that social media is the most intimate way to connect with your potential customers.
Teach and educate your audience
If you offer a new product, you should explain to your target audience what benefits it has. Some people don’t buy your product not because they don’t need it, but simply because they don’t understand how to use it.
Let’s consider one example. Your target audience is 20-40 years old females, who love fitness. You sell resistance bands. And the problem is that 30% of your potential buyers know nothing about your product.
Today, you can use ecommerce social media marketing to solve this problem. You can create educational content, which will teach your target audience how to use this piece of sports equipment. For instance, you can upload a video “30-Minute Butt Resistance Band Workout” on YouTube, and add a link to your ecommerce store in the video description. This type of content will help you to drive traffic to your website and boost your sales. You can also check out social media content study on how to write the best content.
As you can see, social media plays an important role in the development of modern business. So don’t hesitate to find the best way to use social media for marketing for your e-commerce company.
You should clearly understand the peculiarities of the industry in which you operate. It will allow you to design an effective strategy and take your business to the next level.