Emoji Marketing: Are We Speaking the Same Language?

Emoji! Does that term ring any bell? Of course yes! Emojis are part and parcel of electronic communication in today’s world. Well, if we think about it, emojis have been a part of e-communication even before multimedia phones were produced.

The way of presentation was different though. With time, emojis witnessed tremendous developments thus becoming a popular way of expressing emotions to a person sitting miles away from us.


The Rising Importance of Emojis

Emojis are able to explain feelings and emotions better than plain texts. As it works as visual data, the human brain can process information through emojis faster than texts. Online content designed with the help of emojis is more likely to gain user attention and retain it for a longer period of time.


What is Emoji Marketing?

The advantages offered by emojis have made it an integral part of digital and traditional marketing. Emoji Marketing is a form of marketing through which business organizations promote their brands, products, and services with the most appropriate and creative use of emojis in their content.


How Emoji Marketing is Helping Business Enterprises?

 

Helps in increasing engagements

 

The more are your online engagements; the better is your brand image. Online content with the right use of emojis observes a high percentage of engagements as compared to the ones with texts.

This is because Emojis are easy to understand and fun to read. They are easily relatable and understandable by anyone.  They appeal to the masses.

 

Retains user attention

 

Emojis makes your content more interesting and less boring. Hence, users are more keen to read your post and know about your products/services. Emojis help you content to stand out from the crowd.

 

Make your message expressive

 

Expressions are an important part of any form of communication. With the help of emojis, you can incorporate any kind of emotion in your content. Thus your message becomes more expressive and appeals to the sentiments of the people.

 

With emojis, less is more

 

With emoji, one can express so much more with limited characters. It saves a lot of time and effort.

 

Appeals to all age groups

 

Who doesn’t love emojis? There are no age constraints for emoji marketing as emotions have no age bar. Be it a kid, teenager, adult or a senior citizen, emojis are easily interpreted by everyone. Even an illiterate person can understand a message expressed with the help of emojis.


Are We Speaking the Same Language?

The answer to this question will be a sure shot yes!

  • Our daily communications are incomplete without emojis. Around 70% of our messages sent through our favorite messaging apps“Whatsapp contains different types of emojis.
  • Not only Instagram, other social media platforms like Facebook, Twitter, Snapchat also get flooded with emoji content every day.
  • Interestingly, emojis are not just confined to online content, e-messaging or social media platforms. They have paved their way to almost everything. Our clothes have emojis, our phone covers have emojis, our coffee mugs have emojis and the list goes on!
  • Emojis are now becoming a part of bank passwords.

How Emojis Are Used by People Under Different Age Groups?

Emoji stats based on age groups:

  • Around 72% of teens below 25 years of age use emojis frequently, 22% use it often and the remaining use it rarely.
  • 76% of people between the age group 25 to 28 years use emoji regularly and 21% use it rarely.
  • 68% of people between the age group 30 to 35 years engage with emojis several times and 25% use it rarely

A few Essential Tips for Impactful Emoji Marketing

 

Don’t overuse

 

The overuse of emojis will not do any good to your message. Know how much to use it and maintain a perfect balance between different forms of texts. Too many emojis on your online posts will frustrate and confuse your viewers. Many brands have suffered due to this thus creating a negative impression in the minds of customers.

 

Learn about emojis before using them

 

There are thousands of different emojis lingering on the Internet. Most of you might not even know what some emojis mean. Don’t use an emoji if you don’t know what it actually means. Some emojis are used as synonyms for virtual slangs. If you end up using one of such emojis without knowing what it denotes, you will end up in a lot of trouble.

To learn about a certain emojis, you can do some research about it. Thanks to Google that everything we need to know about them is already there waiting for us to read.

 

Find a few key emojis to relate with your brand

 

Emojis are available in abundance denoting various meanings. Instead of using different emojis every time you post new content, it is better to have some key emojis that identify your brand. You can select a group of 4-5 emojis that best represent your brand, product or service and use them on all your posts.

By doing so, your brand will appear to be more consistent with your customers. They will start associating your brand image with those particular emojis. In this process, you will also avoid using irrelevant and obscure emojis.

 

Know when to use them

 

Emojis are not useful in every message you send out to your customers. Though they are more appealing and add meaning to your content, they cannot be a replacement for your message. Sometimes, expressing through texts or words is essential. If you forcefully insert emojis to your message, you will end up confusing your audience.

 

Research emoji usage of your audience

It is important to understand the emoji usage of your audience. Research about factors like how they use emojis, how they perceive certain emojis and how frequently they use emojis. You will be able to come up with a lot of ideas once you get an answer to these questions. You can also test your emoji marketing campaigns on a sample audience to know its effectiveness.


Pooja Shah is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.

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