We frequently spend hours on social media each day, I know I do, but what do we really get out of it? A few giggles and the ability to keep in touch with your friends, and also a photographic journal of things we would rather keep from our parents. However, how great would it be if you could start earning money on social media?
The influence social media has on users is bigger than ever with exposure to over 3.6 billion users, creating a massive marketing platform for you and your business. Still interested? Keep reading to find out 4 reasons why starting a business using Facebook is a great idea!!
Setting up a business on Facebook is quick. Once you have established what you want to sell and who your target market is, you are good to go. You can quickly create a business Facebook page, which is free and start promoting your new venture! Facebook also has a great option that allows you to notify your Facebook friends of your new page, this is a great way to promote your page and improve your visibility. Sites like Shopify are also a great tool to help you build your e-commerce store, they now have over 1 million users, so you know your business is in good hands.
Decide on your target market
There are currently over 3.6 billion people on social media, and of course, you won’t be targeting every single one of them. With the ability to target your audience to location, age and other preferences you are able to match your business model to your customers. You can also look into Facebook Ads this is a great way to increase your exposure, all you have to do is set a budget and the time frame you want it to be spent over.
To start a business online doesn’t require any experience, there are so many resources like YouTube videos and blogs which provide help. As mentioned briefly before, Shopify is a great tool, which provides you with all the information you need to set your online business, they also have a 24/7 helpline.
If you are currently a university student it is also worth getting in contact with your university, they usually have things in place to support students who are trying to create their own business. The main thing you need when creating a business is determination, drive and creativity!
Be your own boss
Selling products through Facebook means you get to be your own boss, giving you the power to decide what to sell and how to sell it. Having the responsibility of your own business is also a great opportunity for you to develop both professionally and personally, improving your communication, developing valuable market knowledge as well as learning a variety of marketing skills.
Having your own business is also extremely valuable when applying for jobs. Employers will know that it takes a lot of determination, resilience and motivation to set up your own business.
This list only briefly covers the first layer of why it is a great idea to consider an online business- Starting an online business is also a great opportunity for students who need a job that is fully flexible and fits in around their deadlines and studies, and there is always the potential for this to go on to be your full-time career after you graduate. Also, you don’t just have to be limited to Facebook there are multiple different channels you can use, whether it is Etsy, Depop, eBay or Amazon.
If having your own business isn’t for you, be sure to check out a variety of vacancies at https://www.studentjob.co.uk/.