E-commerce link building plays an essential role in search engine optimization (SEO). According to reports, link building contributes to SEO success more than any other strategy in the market. E-commerce link building is widely considered one of the most challenging components of SEO, but it will also be the most rewarding one if done well.
However, despite the advantages and benefits of eCommerce link building, there are still business owners and managers who hesitate to use this aspect of SEO because of a lack of awareness. To address this, here are some of the frequently asked questions regarding eCommerce link building.
What Exactly is E-commerce Link Building?
Ecommerce link building is the process of making other websites to link to your eCommerce site. It is an SEO technique that improves your website’s rank in search engine results, which ultimately leads to better online presence.
Ecommerce link building works because website links are the basis of search engine algorithms when determining an eCommerce site’s relevance. Having several links to your website improves its relevance, making your site more valuable. Both internal and external link building will provide greater visibility to your website.
What are the Categories of E-commerce Link Building?
There are different strategies and techniques to execute eCommerce link building, but there are two main categories, which are the following:
- External Linking
External linking happens when a website links to another. This means a hyperlink points to a target domain other than the website wherein the link exists upon. According to reports, external linking is considered one of the most effective ways to increase ranking in search engine results.
- Internal Linking
Internal linking is widely considered as one of the simplest forms of link building that promotes SEO. In a nutshell, an internal link is any hyperlink from one page of your site that leads an internet user to another page on your website. Internal linking is much easier compared to external linking, but not as effective.
Why Does Local Popularity Matter to Link Building?
Local popularity refers to inbound hyperlinks that come from quite similar websites. For instance, if your eCommerce site sells clothing products and a popular clothing blog links to it, your website becomes more attractive to search engines. This leads to a higher ranking in search results, which benefits your site directly.
What is the Significance of Anchor Texts?
Anchor texts are a series of words used by other websites to link to your eCommerce site. For instance, if a website links to your site using “famous clothing store,” it provides a signal to a search engine that your eCommerce site is a great resource for clothing.
However, the same words used in anchor texts should not be used frequently since search engines may find it a form of spam, which greatly affects search engine ranking. Thus, it would be best to use different sets of anchor texts at a given website.
If you happen to own an eCommerce site and have difficulty improving your website’s internet presence, then link building should be your top priority. This is because link building will help in enhancing your online presence. Check out a reputable SEO service today, and experience the benefits and perks of eCommerce link building.