If you are selling products on Amazon, you should know by now that the online retailer platform imposes a strict review guideline. Hence, product reviews on Amazon can make or break your business.
But do not worry, as we have listed down eight ways on how you can acquire positive customers reviews on Amazon without playing loose with their Terms of Service:
Familiarize Amazon’s official rules
First and foremost, it is important that you know Amazon’s product review guidelines.
In a nutshell, the guidelines ensure that all product reviews are organic. That way, a potential customer can have 100% trust that what they are reading is true. After all, 76% of online consumers trust online reviews as much as recommendations from family and friends.
In relation to this, a 2019 Cnet article revealed how to spot fake reviews that are propagating on Amazon and other online retail platforms.
The thing is that fake 5-star reviews can dupe people to make a purchase only to find that they bought something that is not worth the buck. This also explains why Amazon polices product reviews diligently.
So, the rule of thumb is that you should acquire honest reviews ‒ reviews that your customers left in their own volition.
Provide a great customer experience
In case you do not know, a customer’s experience can influence product reviews. Hence, it is important that you can provide a great customer experience (CX).
On the other hand, customer reviews can impact your business’s reputation and revenue. Simply put, customer experience and product reviews go hand-in-hand.
So, how can you create great CX that can compel customers to leave a positive product review? Here’s how:
- Provide an unforgettable service that can make your business stand out.
- Maintain high standards and leave no room for mistakes.
- Use customer data to treat each buyer as an individual.
- Resolve all issues as fast as possible.
- Prompt your customers to leave a review.
Here’s the thing: An exemplary CX is one of the best ways to leave a good lasting impression. This makes it easy for you to ask for reviews, and your customers would be happy to leave a positive one.
Send out post-purchase emails
A buyer’s journey does not end when a customer has finally received her product. In fact, post-purchase email should be integral to your entire email marketing campaign.
Mind you, this kind of email has an open rate of 42.51% and a click-through rate of 18.27%.
That’s why you should not forget to send a thank you email once the product is delivered. You can also use this opportunity to ask your customers for a review.
Do you need some inspiration on the kind of thank you email that you should send? Alexandra Braunstein has a succinct post about it.
Join the Amazon Early Review Program
Amazon’s Early Review Program allows your existing customers to share their experience, be it a 1-star or 5-star review. This program is meant to help products with zero to very few reviews to acquire early customer feedback.
Here’s the thing: It can be challenging for a new product to get its first reviews while reviews can influence a customer’s purchase decision. Hence, it is practical to join the Amazon Early Review Program.
All you need to do is choose a product that you would like to enroll in the program. And then Amazon will randomly contact a customer who bought it to ask for a product review. In return, they will be rewarded with an Amazon gift card.
If you want to be part of the program, you can tap any of these Amazon marketing agencies and see if they can help you.
Leverage the Amazon Vine Program
The Amazon Early Review Program is available for the seller. However, this is not available to vendors.
Luckily, the online retail platform has the Vine program.
Just like in the Early Review Program, you get to select which products you would like to enroll in the program. The only difference is that Amazon will invite the most trusted product reviewers (also known as Vine Voices) to leave feedback about a new or pre-release product. Thus, you get to acquire credible reviews about your product.
The Vine program is available via the Vendor Central, and you need to pay a fee to enroll your products in the program.
Make the best out of Product Inserts
Product inserts refer to those small items or tokens that you can include in your product’s packaging.
You can take advantage of it by reminding your customers of the benefit of your products, as well as aking them to leave a review online.
However, it is also important that you are not breaking the rules. Your product inserts should comply with Amazon’s Terms of Services.
Meaning, offering discounts or providing incentives in exchange for reviews are prohibited. You cannot ask customers to leave positive reviews only and then redirect them somewhere else if they are not. Otherwise, you are risking your seller account to get suspended.
Use Amazon Review Check to analyze feedback
As mentioned earlier, one way to provide excellent customer experience is to resolve issues as fast as possible. And this where Amazon Review Checker could come in handy.
For one, it can be difficult to monitor all the reviews. More so if you are selling a wide variety of items online.
What the Review Checker Tool does is that it allows you to track all reviews in a single dashboard. Simply put, the Review Checker Tool is useful if you want to ensure 100% customer satisfaction.
Regardless, whether you are new to Amazon selling or you have been doing this for years, customer reviews play an important role in improving your sales.
That’s because it helps customers come up with an informed decision whether or not to do business with you. Not to mention that it can also make or break your business’s reputation.
Hence, following the tips listed above enables you to acquire positive product reviews on Amazon.