If you wanted to establish a digital marketing agency 20 years ago, the hurdles to entry were massive. With a basic digital landscape, the costs to develop such large-scale business was intimidating, and almost unachievable without sufficient capital. Apart from hefty startup costs, there were a number of other factors including physical and human resources without which starting a fully functional digital marketing agency was simply not possible.
Times have changed. Today, it’s absolutely possible to start your digital marketing agency from scratch and that too without relying on someone’s help. Whether you want to create your marketing agency in your country or want to acquire a UK entrepreneur visa and start your digital marketing business in the UK, this step-by-step guide will provide you with some basic information to get started. Excited? Let’s explore…
Step#1 – Learn About the Industry
Never ever think you know everything about your industry. To become truly successful in your field you must never stop learning. So, if you’re really looking to be a part of this expanding industry, make sure you invest enough time and resources to understand this business. While promoting your digital marketing agency or any of your services such as SEO, SMM, web development, content marketing or any other services, you must present yourself as an industry expert and that is obviously not possible without having the correct knowledge and know-how of the digital marketing industry.
Step#2 – Build Foundation
To present yourself as an expert digital marketer, you have to educate yourself first. You must have a clear understanding of some basic concepts like ‘how to build landing pages’, ‘how paid advertising works’, ‘data analytics’, etc. Ideally, you should attend some training sessions and get some basic experience to develop and polish your skillset before introducing your business to the world.
Step#3 – Choose Your Niche
Specializing in one particular area may sound like a bad idea initially. But, it’s the smartest move you can make to excel in today’s competitive business environment. With a clearly-highlighted niche, you can better concentrate on a limited, but more informed and qualified target audience that is actually interested in your service. You can research their needs, and present your business as the best solution to their problems.
Step#4 – Build a Team
Setting up a fully operational digital marketing agency isn’t possible without building a team. Make sure you hire people who basically know what they’re doing. Initially, you need to hire a head writer who can craft premium-quality blogs, ad copies and landing pages for your clients. Also, you need to hire a media specialist, an experienced graphics designer, Facebook ads expert, web designer, and an SEO specialist to help you out in the process.
Step#5 – Pricing Strategy
Once you know the objective of your business and have a competent team in place, now is the time you must price your services. Remember – keeping your prices too low may lead to losses and failure. Make sure you follow a ‘fair pricing strategy’ to maintain balance. It would be great if you offer choices to your customers. For instance, you can offer a ‘Basic’, ‘Advanced’ and ‘Premium’ packages to your clients so that they can have options to choose from.
Step#6 – Formulate a Business Plan
After resolving your pricing strategy, it’s time to pay attention to other important areas of your digital marketing business. First and most importantly, select an appropriate name for your business. Build your portfolio by creating a website and create a foolproof strategy to promote your business on social media platforms.
Step#7 – Approach Businesses
You have the experience, a reliable team, and a feasible business plan. Don’t just depend on online platforms for projects as there are a number of different ways you can approach businesses. For instance, you can run social media campaigns and even cold call potential clients to tell them about your offer and services.
In addition to that, it’s extremely important to establish your own network. Join business associations and membership groups to be a part of a network if building your own network initially isn’t an option. Attend local events or organize one if possible. These events give you a chance to speak in front of people and help you reach out to more potential clients.
Once you have started getting inquiries, pay attention to what your client wants and offer the best possible solution that will help your client’s business grow and excel.
Step#8 – Taking Your Business to the Next Level
At this point, you must have a clear understanding of how to start and run your own digital agency. Ever wondered how you could take your business to the next level? Currently, data analytics is believed to be the key element of online business. Simply integrate the elements of data analytics with ecommerce personalization and collect data with the help of marketing software. Simply, analyze the collected data and adapt your strategy to better target your audience with a tailored approach.
There is no denying the fact that digital marketing is one of the most sought-after business trends these days. Always start at a small scale and expand once you build expertise in one specific area. Soon enough, you would be able to position your agency as a dependable brand in your niche.
Kazim Raza is the author of the above content. He’s currently working as a content marketing strategist at OptimusLaw.co.uk