Hashtag Campaigns: How to Target Right Audience with it to Drive Sales in 2021

The hashtag is considered one of the essential tools on social media. Hashtags first created a huge buzz on Twitter and later gained massive popularity among other social media platforms such as Pinterest, Instagram, and Facebook. Using it, you can quickly relay important messages to your audience. It is one of the essential tools which help you to reach your targeted audience. But you need to know the use of the right hashtag to get the right audience. 

Every one of us spends a considerable amount of time on social media. Most people have developed their profile on one social media platform; they use it to connect with their friends, family, and co-workers. It only helps them keep up with their family and friends and get information about the latest trends and news related to any of the topics they want. 

According to a Broadband Search, users these days spend more time on various social media platforms than those they were spending a few years before. They devote more additional hours to social media platforms each day compared to 2012. Presently it’s found that the average person spends more than 153 minutes on social media. Thus if any of the businesses aim to reach more customers on social media platforms, then they need to consider the right hashtag campaign for their business. 

Hashtags Campaign: Know What it Takes to Make it Great

One effective way to run an effective hashtag campaign is to use such hashtags to go viral. It would help if you considered various pointers while running a hashtag campaign on your business’ social media page. Explore the below-listed tips to find perfect and implement the right hashtag campaign for your business. 

  • Make sure your hashtags are original. 
  • Always avoid ripping-off competitor’s hashtag campaigns.
  • Avoid combining 3 or 4 words to form a hashtag.
  • Users prefer to use trending hashtags, but make sure that you don’t rely on them entirely. 
  • Users like to add hashtags with the Title case and make it easy to understand. 
  • Make your hashtags precise and understandable. 
  • Never create a hashtag wholly related to your brand.
  • Don’t use such hashtags, which most of your targeted audience resist using.
  • Avoid sound self-promotional, demeaning, and offensive.

Before finalizing any of the hashtags, make sure to review it twice and ask someone else for feedback on the same hashtag to ensure that you are using the right one to reach your targeted audience. It doesn’t matter that you own a small or a multinational business; a hashtag campaign can provide various advantages for your business. If you consider the right hashtag campaigns for your business, then you can leverage multiple benefits such as,

  • Enhance brand awareness.
  • Improve the visibility of content.
  • Boost the number of your business followers. 
  • It helps to involve more audience with your brand. 

The right hashtag campaign can provide high benefits, which you had never imagined before. If you want to create business awareness among your targeted audience about your business product, service, or app like youtube usage, you can use any hashtags accordingly. Just consider the following ways in your hashtag campaign to reach the right audience who can help you to succeed in your business. 

Social Touch

Know which social media platform is mostly used by your targeted customers and develop a strong presence. Today almost 2.5 billion monthly users are using Facebook, while around one billion users have their presence on Instagram, and more than 330 million users are using the Twitter account. Thus businesses who want to know about their targeted audience for implementing effective hashtag campaigns need to have a social touch for their business.

Businesses need to know everything about their customers, this can help them craft a more effective hashtag strategy for their business and reach thousands of customers worldwide. Companies need to pay attention to improving their social touch.   

Profile Visits

Keep track of customers by measuring every activity of your targeted customers. Use app or software to track their activity; if you don’t want to use those available in the market, hire developers to craft an excellent app that helps you track every individual customer’s activity. Using this software or app, you can explore the list of social media users who have visited your profile. By doing so, you can easily enhance your social media following; it also helps you know which hashtag can offer your business accurate results. 

Post Insights

Make sure that hashtags which you use on social media platforms provide insight into your post. If businesses share hashtags that are not related to their base, then it’s worthless for them. Therefore they need to make sure that they use only those hashtags worthy of their pictures and engage more audience with the shared content.  

Hashtag Followers

Businesses aiming to enhance their followers on social platforms need to make sure that they use hashtags accordingly. Know which hashtags are mostly looked at by your targeted customers. Also, find out which hashtags are used by your competitors and implement your hashtags, therefore. 

Trending Words

The hashtags used on popular social media platforms such as Instagram filters hashtags are changing continuously with the changing trend. Many trends hashtags can be used by businesses; they need to keep their targeted audience at the center focus while placing the hashtags on any of the posts they made on the business accounts. Many hashtags such as beauty, food, travel, fashion, and many more are quite popular among social media users. Hence, use trending hashtags for your business, most searched and used by most customers these days.  

Social Reach

With various hashtags usage, businesses can easily enhance their social reach. And if companies are willing to improve their business reach, then they make sure that they understand their targeted audience in a much better way. They need to know what their customers are more likely to use and which hashtags are more searched daily. It can help them to implement a more effective hashtag campaign for their business.  

Popular Images

Most people love to explore images that you post on your social media account. Know which type of images are mostly searched and analyzed by your audience, and ensure that you use a particular image with your post. Share pictures of your product or service on your social media to create awareness among the same customers. 

Video Bliss

Nowadays, most of the customers prefer to explore video content instead of exploring boring textual content. Thus it will be more beneficial for your brand to share video bliss for your targeted customers’ social platform. By doing so, you can assure more engagement of your targeted audience with your brand. If you analyzed everything about your targeted audience, then there is an absolute chance that you can provide the audience with the content according to their taste and preference. 

Summing Up

With various hashtag usage, businesses can leverage various advantages for their business to reach more targeted customers. They have to understand their ideal customers’ needs by analyzing and collecting every piece of data about them. Companies can use various Instagram tools and software freely available to analyze data about their targeted customers; once they finish up with the analyzing process, they can implement the same data to craft excellent hashtag campaigns for their business. 


Gaurav Kanabar is the Founder and CEO of Alphanso Tech; an India based IT Consulting company that provides Deezer clone development service and other app development services to individuals as per their specified demand. The founder also loves to deliver excellent niche, helping readers have deep insight into the topic.

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