Getting into marketing is the easier part. Becoming a recognized and credible marketer is trickier. With the ongoing COVID-19 pandemic and the rise of remote work, the number of independent professionals has grown significantly.
In 2020 only, almost 60 million Americans have been freelancing.
So how can you gain an edge over other freelancers in your field and boost your marketing career in a competitive environment?
If you are looking to achieve more as a marketing freelancer, and you are not afraid to put in work to improve your skills, this article is what you need to upgrade your professional career!
Keep reading to learn more on how to improve your performance.
It starts with changing your mindset
To kickstart your career and improve your performance as a marketing freelancer, you need to have a mindset of an entrepreneur. You are a business owner, not an employee, so prepare yourself to actively take initiative, plan your next steps, and always be ready to jump into new situations.
Another important thing is working on boosting your confidence. Also, if you are a perfectionist, make sure to downplay this trait. Striving for perfection is great, but it can also cause anxiety and lead to procrastination, constant dissatisfaction, and doubt in your work quality.
To truly progress and grow you need to believe in yourself, and value your work and skills.
Build your personal brand and market it relentlessly
The number of freelance workers keeps growing every year, and with so many talented and hardworking professionals the competition is fierce. A strong personal brand will help you stand out from thousands of other marketing freelancers.
Just look at successful marketing companies. They thrive because they understand the market and what their customers need. You need to treat yourself as a professional business and work on developing a brand your customers can relate to.
A strong personal brand is inseparable from a solid online presence. Your website is your digital business card, so launching a captivating website with a distinctive and look is an effective way to show off your skills. You’ll need matching social media pages as well.
It’s a proven way to establish your professional authority and credibility.
And with today’s resources and free platforms, building an engaging website doesn’t cost an arm and a leg. A cohesive and professional look across all your online channels is a must.
Define your target audience
Marketing your services to everyone is not a viable and effective strategy. If you are selling to everyone, you’ll end up selling no one. For example, if you are a French teacher, then you should be targeting those who are want to learn French online.
Define your target audience so it is as specific as possible, and then tailor your messages accordingly.
Let’s get back to the above-mentioned example. Depending on your skills and your interests, you can decide to target University students, medical professionals, or individuals only looking to up their conversational skills.
If you speak to their motivations and goals, they will be more likely to resonate with your brand and develop trust in you.
If you are skilled in social media, you can reach out to businesses on Facebook or Instagram and give them feedback on how they can improve their pages. Send them a personalized message and offer some advice they can easily apply to improve their conversions.
Engage in conversation, present yourself, and share a few simple and actionable suggestions. Then you can offer your service to companies interested in knowing more.
You’ll often come upon business pages lacking engaging photos or a CTA on the page. Point out these mistakes politely, and you may score a new deal!
Optimize your LinkedIn profile
LinkedIn is a great place to look for new clients. To improve your LinkedIn profile, make sure to have a professional headshot and fill in every section. Adding relevant keywords like “Expert in SEO” or “Social Media Specialist” will optimize your profile for search engines.
Describe what you do, list your relevant skills, and ask your friends, colleagues, and connections to endorse your skills. Recommendations from past clients are another way to prove your expertise.
Use this amazing platform to showcase your work, clients, and results and you are on a road to acquire new clients and land more work!
Leverage Facebook groups
Facebook groups have boomed over the past few years. There is a group out there covering every topic possible. Make it a goal to position yourself as a skilled and knowledgeable freelance digital marketer in relevant groups.
Explore Facebook groups for entrepreneurs, startups, or whatever your target market is, and look for new clients there.
Instead of openly promoting yourself, engage with people, share useful articles and the latest news, ask questions, give feedback, and put some effort into establishing a personal connection with group members.
Providing value for free can be beneficial for aspiring marketing freelancers. You can share a post in relevant groups and offer your help regarding marketing-related issues within your expertise.
For example, your offer can include a free 20-minute consultancy on how to improve social media marketing strategy.
Retain the interest of your existing customers
As you’ve probably already heard, acquiring new clients is much more expensive than keeping your current ones. So, in addition to devising ways to attract new clients, work on delighting your current ones and retaining their interest.
Don’t forget about them after you’ve closed the sale or finished a project. Your relationship with your clients is part of your long-term success.
Building strong relationships with them is crucial for marketing freelancers.
Start with setting appropriate expectations for your working relationship, and follow up with updates and an after-sale service or a program that will set you apart from your competitors.
If you manage to make a good impression on your clients, they are more likely to contact you in the future or refer you to other prospects.
Keep improving your skills!
If your goal is to become an expert in your field, then you need to master your craft continuously. Lifelong learning is an essential part of developing a thriving career.
There is always something new to learn, so keep improving in your niche. And remember, the more knowledgeable and experienced you get, the more you can charge your clients.
The time you set aside every day or every week to attend a course, network, or read industry-specific publications will pay off in the long run!