As the digital era continues to unfold, it is hard to deny that YouTube and videos have significantly impacted the lives of many people. Video content continues to dominate the digital landscape, and it has been used by a lot of marketers, business owners, and influencers to grow their brands. With the influx of videos as part of any promotional activities, increasing YouTube views is one of the most common goals.
Next to Google, YouTube now holds the second spot as the second-largest website. It is also the second most popular social media platform these days, with 2 billion active users worldwide. For marketers, eight out of ten consider YouTube as one of the most effective marketing platforms to reach a broad audience and improve brand awareness.
According to statistics, in 2019, people watch one billion hours of videos every day. These numbers make YouTube an essential part of any digital marketing campaign. Videos have become a powerful tool that can do wonder for your contents and your brand. Because of its importance, 80% of businesses use YouTube to post about their products or services and launch their newest offerings.
How To Increase Your YouTube Views
Here are ten tips you can consider and consider adding views to your video content on the YouTube channel.
- Optimize YouTube Basics
Before you garner hundreds and thousands of views for your video content on YouTube, you have to ensure that all of the fundamentals are up and running. These YouTube basics include your visual identities like your channel icon, theme, color palette, and more. Your About section should also be completed and informative. Ensure that you have all of your up-to-date contact information visible you can it will be easy for your potential customers to reach you. It will easier also for other brands to contact you for any possible collaboration.
- Pinpoint Your Specific Niche
While this tip may sound familiar, most marketers and successful YouTubers do not skip this step. No matter how cliché it may sound, knowing your specific niche will be one of the essential things you need to increase your YouTube views. Keep in mind that with the number of viewers that visit YouTube per day, not everyone will be interested in your niche. To make your content stand out and get you out there to your desired audience, you need to precisely know your content.
- Improve Video’s Search Ranking
YouTube is often listed as a social media platform. However, it also acts as a search engine. You must optimize your videos for people who their searches on the platform. Whenever a YouTube user searches for a topic related to your videos, you want to make sure that your videos will appear on the search results.
While this sounds easy, it is a bit tricky when applied. It would require you to do your research. It would be best if you found relevant keywords that are related to your niche. Use these keywords in your metadata like your title, description text, subtitles, and tags. You also need to know what people are searching for on the platform. Find the most used keywords but have low competition.
It is also essential that you are familiar with how the YouTube algorithm works. As AI-powered, it will give not just search results but also include your content in the recommendations.
- Stand Out With Custom Thumbnails
When a user visits YouTube, they are always on search and discovery mode. With millions of videos available on the platform, it is hard to stand out. Having customized thumbnails will help you combat competition.
A compelling thumbnail is precise and accurate about the particular video. Viewers should know what your video is about by just looking at your video’s thumbnail. However, you mustn’t mislead your viewers by clicking by putting false hopes. Your thumbnail should also work in with your videos’ title.
- Driving Traffic With Cards
Cards and screens are the only two tools that YouTube content creators use to bypass the algorithm and directly influence our audience’s next choice. You usually see cards as the clickable and interactive areas during the duration of a video. It can be a card that links to your videos or polls that your viewers can participate in your content.
Using cards, significantly those containing links can help increase your YouTube views as it would be easier for those interested to find other related videos. Your cards must add value to your content and should not leave your audience feeling spammed with any link.
- Don’t Forget About The End Screens
End screens are visual calls-to-actions that you can add to the end of your video to drive viewers towards the next step. End screens are a crucial part of your YouTube campaign. You can use the end screen to encourage your viewers to subscribe to your channel or visit your website. These two options are both excellent choices to help increase your YouTube views. To make it more effective, recommend a playlist of all of your videos.
- Build Relationship With Your Viewers
On whatever campaign you do on any digital platform, you must build a relationship with your audience. With all of your video materials, your end goal is getting more views for your YouTube videos. Create a two-way conversation with your audience. Reply politely to comments, run your YouTube contest, make a reaction videos, and collaborate with other creators. You can also include other people’s content as long as you have their permission.
- Promote Your Videos On All Of Your Social Media Channels
To grow your YouTube views, you need to be creative, especially when marketing it to your target audience. Social media platforms like Facebook, Instagram, Linked, and Twitter can be an excellent avenue to promote your videos on YouTube.
While posting the full video on your social media platform can give you an excellent engagement and audience’s reach, you will not be able to monetize your videos, and your YouTube views will not grow. What can you post a short teaser on your social account as a native video and add the link to the full video on your YouTube channel.
- Always Asking Your Viewers To Subscribe To Your Channel
Your subscriber’s count matters. It can determine your organic reach on YouTube. The more significant number of quality subscribers you have, the more opportunity for your videos to get a high number of views right after you published the video. So, always encourage those who are new to your channels to subscribe.
Having a massive number of viewers can take quite a while. However, if you continue to offer valuable content, it will take precedence over anything else. While having high-quality and unique content cannot guarantee you a thousand views right off the bat, it will help you acquire the numbers you have set in your goals. Great content is the foundation that will matter to your target audience. Alongside having excellent content, take note of all of these tips to reinforce your efforts in increasing your YouTube views on your channel.
Maricar Morga worked as a marketing professional for almost a decade. She became part of the biggest real estate company/mall operator in the Philippines and handled concerts, events and community service-related activities. One of her activities became a nominee in the ICSC Asia-Pacific Shopping Center Awards 2018. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia leading software eCommerce company in Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.