Did you know that when consumers search for a nearby service or product online, 76% of them visit the business within that day? And that 28% of all local searches end up in a purchase? If your business is locally based, such as a cafe, local SEO is something you have to consider to stay relevant in this competitive industry.
Local Search Engine Optimization (SEO) is one of the most effective strategies to reach your customers online; and also increase traffic to your website, as well as your cafe or restaurant. But before you can tap into the power of local search, you need to know how to implement an effective local SEO.
According to a research survey, 70% of small businesses don’t have an SEO strategy. If you can use your resources to invest in Search Engine Optimization (SEO) and a robust local SEO, you’ll gain a competitive advantage.
Laying a solid SEO foundation for local searches is not as challenging as you might think. Several factors contribute to how you rank locally in searches. If you know which strings to pull, you’ll achieve great results.
Here’s how to do a local SEO for your cafe.
5 Local SEO Tips For Your Cafe
Create a Google My Business (GMB) Listing
Google “dominates” the search engine market. As of July 2019, Google had 92.18% of the market share, according to Oberlo. That’s why it comes as no surprise as Google is the most visited website worldwide.
So it makes sense to list your cafe on Google My Business because that’s why most of your customers are. According to annual research by Moz, Google My Business is the top influencing factor in terms of local Search Engine Optimization (SEO).
So what’s the purpose of Google My Business?
GMB gives you the option to list your cafe’s location on Google Maps and local search results. You can show relevant information concerning your business, such as opening and closing hours, contact details, etc. Listing your business comes with no charge.
Optimizing Your Google My Business Page
Setting up your GMB is one of the easiest and highly effective ways to set up your cafe business online. Search queries are now more geographically specific, and Google has developed their algorithm to consider user intent.
So search queries such as “cafe near me” pull up a list of locations found at your current location.
To optimize your Google My Business, set up your account and claim the GMB for your cafe business. Next, fill in all relevant information to get it fully optimized. Don’t leave anything out.
The information you provide can determine how quickly you get new customers you get. That’s because people need instant access. If they don’t get the necessary information, they’ll move to your competitor instead.
So ensure that you provide all the necessary information. That way, you don’t prevent new customers from finding your business.
List Your Cafe in Other Directories
Even though Google My Business is a great place to list your business, other directories can extend your reach outside Google. Some of the main directories you can list your cafe business are:
- Bing Places
- About Us
Aside from the above directories, you can search for other business directories specific to where your business is located.
Your NAP Details Should Be Accurate
As you create your business listings, make sure that your Name and Place (NAP) details are correct. The reason behind this is simple: if your information is accurate, Google can easily trust them.
If there happen to be differences in your given information, Google won’t know the correct one. And that can hurt your local search engine optimization ranking. For example, a wrong telephone number will send a red flag to Google. That will cause them to stop showing your GMB listing because they won’t know whether your cafe business is legitimate.
Another crucial factor to take note of is the consistency in your information across all platforms. If you use “avenue” in your GMB listing, it should be the same on Yelp, Bing Places, etc. Therefore, let your NAP information be the same, if possible.
Furthermore, it would be best to keep a close eye on your NAP information in the future. If you move your business to a different location, you should immediately update it on all platforms. Also, some people can suggest changes to your business profile on GMB. And Google can update the changes based on these suggestions. That’s why you should monitor your GMB from time to time.
Target Local Keywords
Targeting local keywords is one of the fundamentals of local search engine optimization. Local keywords are keywords that contain phrases or keywords that are specific to a location. The results generated by the terms are related to the geographic location.
These keywords help people in your location to find your business. It plays a critical role when it comes to the optimization of your local search engine optimization strategy. To search for the right keywords to rank in local search results, you need to carry out keyword research.
Keyword research assists you to search for popular and relevant terms or phrases that will help your cafe business show in search results. And that search results will be relevant to your target market and business.
You can use keyword research tools such as Google Analytics, SEMrush, Moz, etc., to help you find relevant terms. With the list of keywords, you can determine the type of keywords you can include on your website.
Generally, it’s best to stick to keywords or phrases such as:
- [type of business/product/service] in Los Angeles
- [type of business/product/service] Los Angeles
- Top [type of business/product/service] in Los Angeles
So for your cafe business, the keywords will look like these:
- Cafe in Los Angeles
- Cafe Los Angeles
- Los Angeles Cafe
- Top Cafe in Los Angeles
Publish And Manage Your Reviews
Online reviews are highly relevant in terms of whether or not customers prefer your business. Reviews are so crucial to consumers that 84% of users trust them as compared to individual recommendations.
So what does this mean for you and your cafe business? If you don’t have customer testimonials or reviews, you could be losing sales. Luckily, it’s easy to fix it. Encourage your customers to leave a review. These can give you a higher rank in terms of local SEO.
One vital tip to increase your local search engine optimization is to manage your Google reviews. Positive reviews are good for your business. But negative reviews can negatively impact how Google displays your website pages and listing in search results.
According to Moz’s research, you should respond to negative reviews with the idea of resolving them. It shows Google that you listen to your customers, handling any disputes, and doing everything in your power to enhance your customer experience.
Besides, when you respond to your customers, you get the chance to retain them. It shows to your customers that you’re committed to your customers.
Local SEO is increasingly becoming important as more consumers move online. With the steps provided in this guide, you can implement them and grow your cafe business. However, don’t concentrate on only local search engine optimization.
You need to work on your traditional SEO. Besides, Google has confirmed that ranking in organic SERPS is a factor in local SEO. For example, page speed optimization is essential in general SEO.
If your website is slow, your visitors will quickly leave your site, even if they found your site through local SEO. So consider traditional SEO when doing local search engine optimization for your cafe business.
This article is contributed by Bontea cafe. Bontea is a small bubble tea shop in Los Angeles, serving its customers delicious bubble teas and providing unforgettable experience.