While the line between inspiration and copying can be somewhat blurry at times, there is nothing wrong with following in the footsteps of a giant. And when it comes to marketing Apple Inc. is without a doubt, a giant in its own right.
The trillion-dollar tech company has perfected its marketing strategy to the point where Apple has amassed a cult following quite unlike any other of its competitors.
So what is the secret behind Apple’s unprecedentedly successful digital marketing strategy? Obviously, there is no one-size-fits-all formula when it comes to marketing. However, there are still some valuable lessons to be learned from the tech giant.
First and foremost, Apple is all about simplicity. A typical Apple ad will give you no information about where and how to buy the product in question. Instead, the sleek, stripped-down graphics will allow the product to speak for itself.
In other words, if you want to create an impactful ad campaign, you should definitely consider leaving out the flashy noise and loud graphics. Make sure you strip down your content to the bare minimum and allow the simplicity of the design to convey your brand’s message with clarity.
We have barely scratched the surface here, so take a look at the infographic below by The Website Group to learn more marketing lessons from Apple.
Ashley Phillips is Managing Director of The Website Group, a UK based Digital Agency specialising in pay monthly business web design, Search Engine Optimisation (SEO) and Social Media Marketing.