The Importance of Network Security in Digital Marketing

It’s been some time since the world entered the age of digital marketing. Since then, various businesses have flourished thanks to creative and efficient digital marketing campaigns. Although the online world is full of potentially vast opportunities, it’s also full of risks that lurk behind every corner. 

Cybersecurity threats aim to undermine businesses, sabotage their operations, and steal their sensitive data. When operating online, especially when creating marketing strategies, companies expose themselves to potential vulnerabilities. Some of the primary targets that hackers aim to exploit are company websites, emails, social media channels, etc. 

That’s why it’s of vital importance to have adequate network security so that companies and their marketers can protect their resources, information, and even reputation. With that in mind, here are a few reasons why having network security in digital marketing is so important. 

Malicious software

Malicious software, such as computer viruses, malware, spyware, ransomware, and many others, is a common threat that everyone who uses the internet has to contend with. Without proper security measures, this type of software can easily find its way into company computers. 

Once in, malicious software can do a lot of damage in a lot of ways – ranging from simply spying on what you do to corrupting files and deleting resources. A good example is ransomware, a threat that’s becoming more and more common. This type of software can lock your data, which allows hackers to hold it for a hefty ransom.

Network security is your first line of defense against such software. The most common way computers get infected is through human error. An employee may check out an infected ad or click on a link that will install malicious software in the background – and be completely unaware of the whole thing. Network security can prevent such activity or warn the user about potentially risky ads or links.

Intercepting communication

Another form of security threat can be easily found in communication channels. Hackers love to intercept communication between two parties so that they can simply just listen in or do significant damage. Common attacks, such a man-in-the-middle, spoofing, SQL injections, and others, can create a backdoor for hackers to infiltrate your network.

That’s why it’s important for companies to opt for a reliable network security solution that will prevent these types of attacks from ever happening. Otherwise, they may be at great risk of losing much more than some sensitive information.

Imagine planning an entire marketing campaign that spans across various media channels only to discover that your efforts were sabotaged from the start and that hackers have ruined months, if not years, of planning and invested resources. If your network is not properly protected, it’s not the question about whether or not this may happen, but when will it happen. 

Furthermore, communication attacks don’t always involve listening in or stealing information. Communication channels can be a great medium for an attack that can bring down a website or an entire server. For example, DDoS (Distributed Denial of Service) attacks use communication channels to overwhelm the server with requests from various botnet devices and ultimately bring it down. Your network security and a reliable firewall can prevent this from happening.

Data theft

Hackers are not only after a company’s information or data, but also the information about their clients or customers. This is especially true if you’re selling products or services to your consumers at the end of your marketing campaign. In that case, you have to offer payment options, which requires payment information, and this is what hackers are after.

Through spyware and other means, hackers can steal account and password information, as well as credit or debit card information from users. A good example of the lack of network security is the absence of HTTPS (Hypertext Transfer Protocol Secure) or an SSL or TLS (Secured Socket Layer / Transport Layer Security) certificate from your website or the payment processing page. 

In case your customer information becomes compromised due to improper security on your website, you will be held responsible. Litigation and reputation damage can ruin your business in an instant, and the damage can be so severe that your company might never recover from it. Network security can help you avoid such scenarios, as well as protect both the data of your customers and your company.

Social media threats

Social media platforms are the main channel for the majority of digital marketing campaigns these days. Social media can help connect your company with numerous potential customers from around the globe, but it can also connect you with people who want to do you harm. 

A simple email form an interested follower may turn out to be a phishing scam, and the consequences of falling victim to such a scam can be dire. Through phishing attacks, hackers can easily gain access to your network and even gain access to your social media accounts. 

The most severe damage you can suffer on social media is reputation damage. If someone takes control of your accounts and starts scamming your followers, you’ll be the one to blame for not being careful enough. 

Network security can once again help you avoid such situations. However, you must do your part as well. As an example, aside from having proper network security measures in place, make sure you protect your social media accounts with strong passwords and multi-factor authentication (MFA) to avoid any potential incidents. 

Nowadays, every company operates online and leverages digital marketing to pave their way to success. However, if you’re not careful about online threats, your efforts may be short-lived. This isn’t just about having your marketing campaign ruined, which is bad enough on its own, but the possibility of much more serious consequences. That’s why companies that leverage the digital market must make an effort to improve their network security and ensure adequate protection from online threats and cyber attacks. 

 

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