The world is now officially living in a technological age. Most people have internet access, and many more have social media accounts. It is now vital for businesses to also begin making use of these social media platforms to reach their target audiences.
The use of social media brings the business closer to customers. Mike at TheSmartConsumer says, “Eѕtаbliѕhing соnnесtiоnѕ аnd building rеlаtiоnѕhiрѕ is оnе оf thе еаѕiеѕt wауѕ tо gеt mоrе реорlе following your ѕосiаl mеdiа раgеѕ, but building уоur audience through social media takes a large time commitment many business owners are not willing to do.”
Allowing customers to interact with the business on a personal level through a social media page, as well as allowing others to share their experiences of your business in written reviews and video testimonials are all great ways to show potential customers that you care about their needs.
While it seems easy for businesses who sell a physical product to use social media to market their brand, it can be quite a challenge when it comes to using these same platforms to produce your marketing brand.
Here are eight essential tips to help you achieve this goal.
Create an image
Regardless of which platforms you are using, social media relies heavily on visual stimulation. When people are browsing social media, they are usually looking at images, and use colors as a guide to what grabs their attention. Therefore, it is essential that your brand chooses a color palette and logo that are eye-catching and visually appealing.
In addition to this, your brand must have a common thread in these images across all social media platforms. Customers should be able to recognize your brand immediately upon seeing a color scheme or logo. While you do not have to use the same images and logos across all platforms, there should be some distinct and common elements across the platforms.
Develop your personalities
No, this is not to say you should develop a personality disorder! Different social media platforms attract different audiences. Your audience on Facebook is generally going to hold an older demographic than your SnapChat audience. You need to recognize this and develop your social media personality accordingly.
While there is no reason to alter the content of your posts to suit each social media platform, it might be necessary to change the delivery. When you post to Twitter, you might post a personalized meme to get your message to your audience in a concise and memorable way. However, when posting to Facebook, you might use an image or photograph captioned with a longer text explaining the reason you are posting.
The types of posts you make need to align with your brand image, the platform you are using, and the audience you aim to reach.
Brand’s tone and voice
Once you have established what colors and images your brand will use, the next step is choosing the way your brand uses language. This should be kept consistent from post-to-post. So, if multiple people post for your business, there should be a guideline for reference so that post language is consistent.
Furthermore, each platform may use a different style and tone of writing, and these should be separate and consistent. Finally, as a marketing company, you want to ensure that all posts are grammatically correct.
Posts with poor language usage and bad grammar may cause current and potential customers to lose trust in your business. Always spell and grammar check.
Watch your competition
Nobody likes to see someone else doing better than them. While it may seem like personal sabotage to watch your competition succeed, it is actually an essential process for successful marketing. By seeing what your competition does, you can gauge what works and what doesn’t. You can then mimic the things that work, and improve on the things that don’t.
Choose platforms carefully
It is very easy to find different social media platforms, and almost all social media is free to sign up for. However, you need to research which platforms are going to give you the widest access to your target audience. As a marketing brand, it should be easy to do this, as the people looking for your services will be on every platform.
Therefore, it is essential to choose the best five and focus all your resources into presenting your brand best here. The most popular social media platforms are Facebook, Twitter, Instagram, Snapchat, and Reddit.
Using these platforms is relatively easy, and you are guaranteed a large audience because of their overall popularity.
Just like advertising on a billboard, effective social media marketing requires some financial input. Allocate a budget for your social media adverts. Paying for posts overrides the algorithms these platforms use.
The algorithms are in place to ensure users are not bombarded with unnecessary adverts but are rather able to see the posts of the people they follow. By paying, you are allowing these social media algorithms to be rewritten to place your brand on the timelines of your targeted audience.
While you want people to be aware of your business, it is important that you don’t bog followers down in adverts. Not all of your posts need to promote your business. You should spread these adverts out, and allow for a variety of posts related to your brand and business. This variety ensures that followers are always engaged and interested.
Now that you know when, how and what to post, it is important to remember that social media is social. People will come to your page to like posts, but they might also require information.
Even if you resolve public commenter’s requests via private message or email, you should provide feedback in public so that others can see that you care about your customers. Additionally, be prompt in your responses, as most people are interacting with your profile based on an immediate need.
Remember that your social media platforms are not only to create brand awareness, but they are also your product. As a marketing business, you need to show customers your capabilities by successfully and effectively managing your own brand.
Jane Evans is a content writer and a blogger from New York. She loves to travel the world, meet new interesting people on her journey and discuss literature, modern art and new technologies that are changing the way we live. She is currently working for Student Jobs UK.