If you’re a new website owner, you’re probably frustrated by the sheer amount of information and conflicting advice about how to get your site to rank in Google search results. At the end of the day, what most SEO marketers will be able to tell you in response to this question is “It depends”.
This is simply because the number of factors that play a role in Google rankings are too many to mention. Luckily, however, a comprehensive study carried out by Ahrefs may be able to give you a more satisfying answer after all.
In an attempt to determine the average age of top-ranking pages, the Ahrefs team kicked off their study by looking into 2 million randomly selected keywords and pulling data on the Top 10 ranking pages for each of them. The result showed that no more than 22% of pages that currently rank in Google’s Top 10 were created within one year.
The study team also calculated that just 5.7% of all studied pages ranked in the Top 10 search results within one year for at least one keyword. What this means is that “old” pages seem to dominate Google search results page.
To learn more about what all of this means for newly-created pages, check out the infographic below by The Website Group.
Ashley Phillips is Managing Director of The Website Group, a UK based Digital Agency specialising in pay monthly business web design, Search Engine Optimisation (SEO) and Social Media Marketing.