Yes, they are, and why not, as it offers comfort to the customers and allows restaurant owners to boost their sales altogether. Smartphone users are growing with each passing day, and people today are using mobile applications to make their everyday tasks simpler and easier. With the wide scope of the Internet, food and other utility apps are becoming popular.
Things are getting digital during this corona pandemic, so why the restaurant and the food industry be left? All businesses are revolving around the app and trying to connect with their users. With no dine-in services in restaurants, demand for online food delivery service app is growing amid this crisis. Moreover, to combat the loss, restaurants and cafeterias have moved online to serve and entertain their customers.
Why Your Restaurant Should have Fully-featured App
Having a power-packed app for your restaurant is imperative because it can help you to promote your business online and make it easy for consumers to order their favorite meal via a single tap.
Today, people living a fast-paced lifestyle and technology at their disposal round the clock order food online. The restaurant app fulfills consumers’ evolving needs and has become the face of the food and restaurant industry. Before you get started with restaurant mobile app development, it is critical to know about the necessary features you need to integrate to attract maximum eyeballs.
Once you realize the importance of taking your restaurant digital, your sales and foot traffic will be doubled than ever. Here’s why-
- Loyalty programs
- Higher ROI
- Personalized marketing campaign
- Increase brand advocacy
- Helps to get the top spot in the local community
Today, online ordering is increasing, and to survive in the competition, it is mandatory to have an online ordering system that brings your restaurant business growth, customer loyalty, brand reputation, and increase customer retention ratio.
According to eMarketer, the majority of consumers download a specific restaurant app or use the website to place a food order.
Still not convinced? Let’s have a look at important restaurant app statistics that help you understand how important it is to have a modern restaurant app for your business.
- More than 76% of restaurant owners agree that having a powerful restaurant application helps them boost sales, reach more customers, and build their strong online presence.
- Around 83% of young adults use smartphones to get info about restaurants, such as operating hours, menus, reviews, and location.
- 36% of consumers believe that they want to receive a table via the application.
- 60% of restaurants say that offering doorstep delivery has generated incremental sales.
- Around 25% of the consumers prefer a restaurant that has an app and a smooth payment system.
In this mobile-driven world, people want to accomplish routine tasks at the tap of their fingertips, and ordering food is one of them. And, an ideal restaurant business always tries to fulfill its customer’s needs. Here we have mentioned important features that you should integrate into your mobile restaurant app.
# Online Ordering
As we said earlier, the online food ordering trend is growing, and restaurant business owners are jumping on the same bandwagon in order to boost sales and customer retention ratio.
Today, consumers are turning to smartphones and tablets to order their favorite meals online. Around 69% of consumers order food online using their smartphones, according to IAB & Viggle’s study. Thus, make sure you have added this feature so that consumers can easily place and track their orders. It will boost sales and help you establish long-lasting relationships.
# Location-based Deals
We all are quite familiar with Apple’s iBeacon technology.
Location-based marketing has been the latest trend in the marketing world. Many restaurant business owners are using this technology to open doors for new opportunities. Basically, this is a small device you can set up in-app and around your location to send notifications and hot deals to people around your location.
By doing this, you can lure customers to visit your restaurant during lunch or dinner time.
For instance, London-based restaurant reservation company, Bookatable, using beacon-based technology and sending notifications to customers who walked within a 50-meter radius of any restaurant.
# Secured Payment Options
This is another important feature to consider while developing a restaurant mobile application. To make payment integration easy as pie, you can count on PayPal, Stripe, or Braintree. They provide the most secure and swift checkout experience to customers.
Unlike other features, you also need to add multiple payment options for your mobile restaurant app. As we have said earlier, people are going digital, and they prefer online payments over cash. When you add multiple payment options such as debit/credit card, Apple Pay, Google Pay, or any other, you open more options for users and let greater visibility to your restaurant.
No doubt, offering multiple payment options is good but doesn’t overlook your customers’ data security. It is the first and utmost way to build trust between you and your customers.
# Loyalty Programs
A strong customer base is the core of every business, including the restaurant industry. Without them, there would be no one to access your services or products. Loyalty programs are essential for your restaurant mobile app as it plays a significant role in customer acquisition, retention, and win brand loyalty.
Who does not like to enjoy lip-smacking food for a cost-effective price? When customers are offered huge discounts and loyalty programs, they are delighted to place orders, and this will accelerate sales and profit margins.
In the image presented above, you can see loyalty programs attract consumers to shop and order more. Around 41% of consumers expect loyalty programs or rewards at food restaurants; it is the key to drive more walk-in traffic to your restaurant website and application. (source)
For instance, Starbucks had generated maximum revenue when it launched loyalty programs. Another example is a well-known food delivery app, Deliveroo, which offers attractive promo codes to its first-users.
# Social Media Integration
In today’s digitally connected world, you can not ignore social media integration while developing a mobile restaurant app. Show your “human-side” and add Facebook, Instagram, and Twitter profiles. Post quality and informative content on social media pages; it will make your online presence strong and reach you more audience.
If your restaurant app does not include social media profiles, you will miss out on a major chunk to increase your brand visibility and generate more quality leads.
On a Final Note
Overall, the above-mentioned features are imperative to integrate for building a successful restaurant mobile app in the current times. Online food ordering is no new name in the restaurant industry, and the platform has created new milestones for the restaurant business owners and users. Before getting started, find a trusted and experienced technology partner and decide every possibility.
Deep Monteria is an aspiring entrepreneur and Co-founder of Elluminati Inc. Deep having led 75+ startups on the right path with their information-admiring entrepreneurial skill and guidelines. Along with that he loves to craft content on topics including on-demand economy, entrepreneurship, technology trends and many more.