The competition that firms using online platforms face grows each day. In fact, with more people building and publishing new websites, the competition will only become stiffer. As a result, you need to adopt a content marketing strategy that ensures you stand out in the market regardless of the stiff competition. Since websites have to adhere to the requirements set by Google and other search engines, their owners have to rely on SEO if they wish to beat the competition. This is to say that you must invest in SEO for your website to perform well in SEO ranking.
In this article, we look at SEO trends in 2020 to ensure that you are up to date with Google changes. Knowing the trends will help you adopt a strategy that brings more traffic by ranking your site high on the search engine results pages. Some of these features will help you to drive more traffic to your site by ensuring the site data governance is appropriate. Moreover, you will be able to utilize the rank tracker to unravel opportunities emanating from featured snippets.
Snippets and number of clicks
In the past few years, Google has been committed to delivering a greater search experience for its users through rich and featured snippets. Rich snippets refer to the extra information that shows images and customer reviews of different websites among other information. Rich snippets are not only easier to get, but they also lower CTR improvements as compared to featured snippets. On the other hand, featured snippets refer to the whole block of information that is featured on the SERP. It delivers great improvement in CTR but getting your site featured might prove difficult.
Local SEO is evolving
A good number of zero-click searches are attributable to local searches because the results are mostly presented on the SERP in Local Packs. On mobile devices, for instance, one Local Pack may take up the entire SERP shown to the user.
You should take advantage of this by covering a wide number of searches, especially ones with specific keywords like “near me” or “in location.” With such keywords, you can share your address and mobile number in a single swoop by creating a Google My Business page for your business. Moreover, win locally authoritative website backlinks similar to those of your competitors to keep traffic on your web for longer.
Securing your website is a must
Although user safety doesn’t seem to do much with web SEO, it is a trend that is becoming important since it works towards creating a good user experience. If the user feels unsafe when browsing your web page, he or she will likely exit faster. In some cases, potential customers may reconsider proceeding to your web page once they see a Not Secure note warning on your page.
As such, you will experience high bounce rates, thus affecting the ranking of your web in the organic search inventory. You, therefore, must empower your website with HTTPS protocol to ensure users are secure when on your site. The HTTPS works to hinder intruders from interfering with the communication between your site and the users’ browsers. Since Google wants to deliver its users’ a secure browsing experience, you might even enjoy a slight SEO boost if you adopt HTTPS.
Optimize for voice search
Before the coming of smartphones, people searched online by typing words into the search engine on their laptops and desktop computers. This is how keywords became a thing. In recent years, however, the number of mobile devices use has significantly grown. Due to these innovative smartphones, voice search has grown to become a common trend among online users. Moreover, the searches aren’t done on these mobile devices alone; they are also done on home voice assistants such as Samsung Smart TV, Amazon Echo, and Voice Pod among other devices.
As such, optimizing your website for voice search can assist you to drive more users to your site. In 2020, therefore, make it a priority to adopt and implement voice searches into your organic search engine optimization strategy.
So, how does it change the SEO landscape? The voice search impacts SEO significantly because it involves asking a question via voice instead of entering a search question using the manual process. As a result, the entire process has become conversational and more targeted. You must consider this change because 2020 is expected to have over 50% of online searches being initiated via voice. Ensuring your content is adapted to this emerging trend, therefore, will ensure that you stand out and that future search engines will rank your pages highly.
Mobile UX will influence ranking
If your website doesn’t have a mobile version, you stand to lose most of your users in the future. This is because mobile website pages are the new trend that is taking over the desktop computer versions in 2020. The landscape is changing fast with more people acquiring smartphones around the world and internet connectivity becoming better each day.
Since technology and how internet users get information through their smartphones are advancing, it isn’t enough to just have a mobile-friendly website. Rather, you must ensure that your web page interface is user-friendly and capable of catching the attention of users as well as answer their queries satisfactorily.
Today, more individuals are searching online from their mobile devices than they do from desktop computers. As a result, it is advisable that you have a mobile version of your website so that you reach out to as many people as possible. Moreover, you must optimize your site for smartphones if you are planning to outsmart your competitors in 2020.
Content quality and content
Publishing quality content is an important aspect when it comes to SEO strategies. Online users want to find content that is not only relevant and informative but also timely on your web page. In fact, Google rewards sites that upload and share quality content with high search engine rankings.
Well-researched, quality and informative articles are the ones that will boost website popularity come 2020 and beyond. This is because today’s internet users detect and ignore content that is too salesy and of low quality. People prefer content that is more educational, of high quality and easy to digest.
The content length on your web pages will also matter. A website with high-quality content that is also longer will get more visibility than that with short, poor quality articles. As a result, a blog post of 2000 or more words attracts more readers than the short articles do. Nonetheless, word count alone doesn’t rank; the content therein must be rich and comprehensive enough to answer the questions that the user might have. In 2020, therefore, focus on publishing quality content regularly to make your website appear active and fresh before Google’s ranking algorithm.
SEO is the backbone of any online business regardless of the industry it is in. Google search engine processes content depending on how online search users behave. Since the engine has advanced and becomes more precise, every year is defined by new trends that come and change the way content is published online in a bid to improve user experiences.
About the Author
Katherine is the marketing manager at Noria, Digital Marketing Company based in Thailand for several years. The rise of the social media marketing era led her interest to centre around local SEO and content marketing.