Do’s and Don’ts of Using Social Media for App Marketing

Gone are the days when paper marketing was only the way to promote products and services. With the technological revolution, the world has shrunk into a global village. People across the world have become closer to effective communication. Things are just a click away from you.

In this fast-growing mindset of people, businesses have changed their marketing strategies. The challenging world order has emerged the idea of 6 degrees of separation. The idea tends that between two people in the world is just a chain, not more than six people. It is one of the factors that has made the whole world a lot smaller.

This is the real power of social media and technology advancements in the modern world. However, with lots of benefits, there are some limitations with every tech platform. So, to leverage the actual benefits of any social media platform, there are lots of things to keep in mind. It will help you make better decisions while marketing any app or service.

With the below points, you will get a better idea about do’s and don’ts using social media for app marketing.

Do’s to watch out while using social media for app marketing

To help you make your app marketing successful on social media platforms, we have described some of the Do’s. Follow these Do’s to make your social media promotion successful.

Plan and Research

The first and foremost thing for any marketing approach is proper planning and research. Do proper planning and research to know your target customers, competitors, and the strategies they follow to get the audience. Planning will help a company predict the strategies and outcomes you will get from the chosen strategies. In this way, you will get higher returns on your investment.

Diving directly into a product marketing campaign or launch without making a proper draft can affect your business value and profits. It will help you remain a step ahead of your competitors and get the maximum output.

Choose the best social media platform for your app marketing

There are lots of social media platforms available, so you should choose the best platform for your business domain and app marketing. Choosing a suitable social media platform for app marketing is essential in different aspects. You can take help from experts to choose the best platform to promote your business.

Most social media platforms offer the best results with images you use for an app marketing campaign. Also, you can promote it using YouTube and other video platforms. Additionally, to make more plus in your app marketing, you can use both.

Use the interesting content

Always use attractive and interesting content for your audience. Your content should be well enough to attract the user’s attention and deliver the power of words. One of the well-known facts is “Every Word Counts.” It is suitable for every marketing type. 

With interesting worlds, you work on readers’ psychology and enable them to grab your services and products. App marketing is not untouched by all such aspects. Your content should describe the details of your app and its benefits to the users. To work deeper on customer’s mindsets you should always use interesting contents.

Add links to your posts

Just posting the content is not enough to increase the number of visitors or users of your app. Social media platforms offer lots of ways to promote your app with the content you post. One of the techniques you can use is adding links to your posts. It is a super helpful way that connects your users directly to your app, website, or online marketplace.

 Keep in mind that most visitors don’t spend time reading your social media profile. In this way, your post is one of the beneficial ways you can use it to get people directly to your app. Add links to your posts and get the possible benefits for app marketing from social media.

Tweet, Like, Comment & Retweet

The social media concept is rapidly growing and indulging businesses and individuals to market their product in less time and effort. Thus, when we talk about mobile apps, you should utilize the functional benefits of such platforms to get customer’s attention.

Social media platforms like Facebook and Twitter provide lots of activities you can do to promote your app. On Facebook, you can like, comment, and share your posts and others. Twitter provides Tweet, Retweet, and share facilities to the users. Both of these platforms also provide the details of trending.

Therefore, you can also make your decision according to the latest activities people are following to market their apps. You can also use different tools to find popular hashtags. Hashtags enable your users to find your app effortlessly and in less time.

Don’ts to watch out while using social media for app marketing

Poor quality images and videos

What makes your marketing campaign effective on social media platforms? The answer is images and videos you post from your social media profiles. To leverage the benefits of using social for app marketing never compromise with the quality of images and videos. 

Users always love to see HD images and videos. Ensure the quality and specific pixels and dimensions to achieve social media marketing benefits.

Don’t forget to make a marketing plan

Developing a mobile app is not effective until you have a proper marketing plan for it. Without marketing, there is no benefit of developing an app. People don’t come to you just because you have an app; you should have an advanced marketing plan with proper strategies. Your marketing plan must include the following:

  • Marketing budget,
  • Type of app and marketing strategies,
  • Customers, region, age, and other factors.

Spamming not allowed

Nobody wants to see social media feeds filled with a single account. So, posting, liking, commenting, sharing, and frequently retweeting the whole day is never a good practice for your social media marketing strategy.  

Experience optimization is a must need – Don’t forget it

Customer experience is always essential. It plays a vital role in successful app marketing. Today, mobile devices are very powerful and provide lots of features to facilitate people in different ways. Accessibility of the things available on the internet is not just limited to computers.

We can do lots of our tasks through our mobile devices. With technology development and evolution, traditional marketing has become more compelling and sophisticated; therefore, your mobile marketing strategies should match the modern and traditional marketing efforts.

Final Words

Hopefully, the above points helped you understand the Dos and Don’ts of using social media for app marketing. Always consider the above-listed points to make your app marketing efforts successful on social media platforms.


Nikunj Shingala is a CEO and co-founder at Webs Optimization Software Solution which is successfully delivering services in the realm of UI/UX design, web development, custom mobile app development, and enterprise solution. He’s enthusiastic blogger and his writing interest includes mobile and web development technologies, startup ideas and strategies.

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