How Does Social Media Management Work?

recent study shows that 3.5 billion people, approximately half the world’s population, are active internet users. It’s the main reason why a significant number of businesses have an online presence. But running social media accounts to attract and engage customers can be tough for any company, especially when there is a need to focus on other departments. When faced with such a situation, businesses are better off hiring a social media agency to help out. 

Whether you want to entice the elite class on Twitter or make money from flashy young people on Instagram, consider outsourcing your social media workload. You might be wondering how social media management works. Worry not. Keep reading to find out what it’s all about and how it can boost your business.


Measuring social media performance

How do you know your social strategy is working? You’ll be surprised that many entrepreneurs will have difficulty answering this question. Enter social media managers. They have the expertise to analyze key performance indicators. Success on social media platforms can be determined by a number of likes, comments, and shares, the number of leads, or the quality of feedback you receive.

To make the process even easier, tools such as Google Analytics and Facebook Page Insights are used. The results help a business person determine whether a campaign strategy is effective or not. You can measure performance daily, weekly or monthly to develop new strategies that bring in customers.


Engaging your target audience 

How you engage customers online can make or break your reputation. Your social media manager will always be there to respond to queries and comments on time. For better results, brief your social media manager on your brand, target audience, and sales processes.

Responding to customers generates organic leads for your brand and that’s why you should insist on quality feedback. For instance, customers may enquire about price or more information about a product in the comment section. Replying to the comments immediately with a relevant answer increases audience confidence in your business and opens greater opportunities to convert leads into valuable sales. Your engagement with your target audience could also influence your recruitment of generation Z, as the digital natives look for companies that are active online and connect with their audience. That is why it’s vital to use social media channels for recruitment success.  


Creating social content

There’s a common notion about social media – that you post pictures, random videos, and hashtags and boom! Your company is trending on Twitter. Unfortunately, it’s not so easy. There has to be a solid content strategy, and your social media manager must be a good content creator. Here is what your social manager can do regarding content creation:

  • Create engaging content that advances the objectives of your social media marketing plan.
  • Decide on what to post on each social platform.
  • Implement the right practices of creating content such as search engine optimization.
  • Create a content calendar and schedule posts and videos across various social platforms.

Building brand awareness

Do people know that your brand exists? According to statistics, 93% of millennials own smartphones. The study further states that an average smartphone owner spends at least 22 minutes on their social media account. So if you’re not on social media, you’re probably missing out on hundreds, even thousands, of clients.

How do you make social media users follow your brand and buy from you? Get your social media manager to formulate a social media strategy that boosts online visibility. There are various strategies they can use to get the name of your brand out there. One is through getting in touch with influencers in your niche and collaborating with them.

Creating viral content is also another proven strategy. This doesn’t mean controversial content that gets everyone talking. Your social media manager can create a video that appeals to your target audience. There’ll be a high possibility of it going viral if many people react to it.


Designing your social media accounts 

If you want to win on social media, you’ve to be consistent with your brand image across various platforms. You have a logo, tag line, and colors that represent your company. Social media users need to see them in your cover pages and profiles. 

Remember that social media design doesn’t end at creating great profiles. The visuals you create, be it videos, pictures or animation, should align with and support your company’s brand. This makes it easier for users to identify that graphics are your company’s when they see them.


A support strategy to promote your business

Nowadays, troubled customers are more likely to reach out via Facebook, Twitter or Instagram as opposed to calling customer service. This is a great way to save money in the long run because a social media manager can also help you manage your customers. Plus, you can build a reputation as a caring business which is half the battle when it comes to closing sales.

When you start betting social media agencies, be sure to look for someone who has proven skills in community management and customer service. When you look at it this way, you realize that social media management, especially with more people than ever online, is crucial. When done poorly, it can have a major negative impact on your business.


Creating optimized content

It’s important to note that popular search engines like Google crawl and index social media pages. They do not, however, favor accounts with huge followings or those with many shares/likes on some of their posts.

So how do you use social media to appease the search engine gods? The only way to do so is by creating customized content and sharing it on your social accounts. Thus, internet user browsing online may land in one of your social media pages. One can also drive users to their company website page by including links in the social media posts. An experienced social media manager will help with that.


Collaborating with other departments to realize company goals 

A social media manager is an integral part of any business. It’s only wise for the social media manager to work closely with other departments to come up with better social media marketing strategies. For instance, your content team can work with the social media team to create content and decide what content to post. Your PR team is also critical when it comes to creating the perfect image of your brand via social media. Other departments to work with include product, sales, and marketing.


Brenda loves everything design-related from architecture to graphics, which brought her to social media management. Now, when she’s not writing about architecture and interior design, Brenda works in social media manager, crunching data and analytics for brands.

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