Writing Branded Content on Facebook: 6 Things to Consider

Whether you work as an independent blogger or as a marketing professional in a large international company, introducing your brand to the world at large can be a challenge. In recent years, social media platforms have spiked in popularity due to the sheer level of access available through smartphones and affordable personal computers. According to statistics by Zephoria, more than 2 billion people enjoy Facebook across the globe, with 1.49 billion active daily users and over 1 billion mobile users…

A Step-by-Step Guide to Creating Your Content Strategy From Scratch

Your brand isn’t going to sell itself. The service or product you’re offering needs you to invest your time and energy into content marketing planning. This will help you raise awareness of the brand, attract more customers, let people know who you are, and simply increase your profit. But, what do you actually know about creating a content marketing plan? If you don’t know much about content marketing but you do realize how important it is for the success of…