The advent of data visualization has made most marketers understand that visual marketing is an excellent asset that serves a purpose apart from generating blogs and tweets that looks pretty. According to the analysis done across the business industry, imagery is a key aspect when it comes to engagement.
However, most business operators do not understand how to use visual marketing to improve the performance of their websites in terms of SEO. Do you know that infographics have a significant impact on the performance of websites on search engines? Now you know!
Whenever you spend a lot of your time and money creating impressive images to use in your digital marketing strategies, you always want them to go the extra mile and help you attain your goals in business.
It is also vital to get an explicit way of visualizing your content on search engines and giving it a good position on the first page. This article discusses several ways visual marketing assets can help you boost your website SEO. Let’s rock!
Avoid Publishing Infographics without Accompanying It with Text
According to the recommended SEO perspectives, publishing infographics without accompanying them with text is a no-go-zone! This does not change even after optimizing the alt text. However, this is one of the greatest mistakes people make in digital marketing.
Note that even if the images will rank at the top of the search engine, the URL and underlying information regarding the image are missing. By posting images together with text, you stand a great chance to rank your content highly on the search engine.
Remember that publishing infographic without text gives Google a hard time deciding where to group the image since there are a lot of images on the web. It makes it hard to rank the images with other competing brands, thus affecting your SEO performance.
Besides, when uploading infographics together with text, always remember that Google does not read the text attached to your infographic. Ensure that the accompanying text does not repeat what is written on the image since it does not give any additional value in terms of SEO rankings.
To be safer, consider expanding more on the points highlighted in the infographics, take Sankey plot example if you are showing price comparison of your listing from competitors through a Sankey diagram then add the lowest price with the product name in your alt text. This will give you a competitive advantage that will elevate the ranking of your content on the top pages of the search engine.
Apply Reverse Image Search to Locate Backlink Opportunities
The major advantage of visual content is its share ability capabilities. When you are developing tons of infographics to accompany your digital marketing content, the chances of other people sharing the same infographics on their websites are extremely high.
On most occasions, the people who share your content do not credit you as the owner and developer of the content. Note that when other people republish the infographics from your website, they give you a chance to generate more backlinks for your site.
This turns out to benefit you when it comes to leveraging your search engine optimization capabilities. Once you realize that someone has republished your images without crediting you, it is crucial to reach out and request them to acknowledge you as the original source by inserting links back to your website.
How do you identify those who have republished your infographics? Google gives you a chance to images known as Reverse Image Search. It allows you to search images using an image and generate results similar to your image.
When looking for backlink opportunities, simply search for your images and see those who have published them. Drop them a friendly message and request an acknowledgment back to your site.
Check the File Sizes of Your Images
To boost your SEO capabilities using data visualization, you need to understand the size of the videos and images you are using on your site. Remember that the worst thing that can happen to your website is taking forever to load.
Note that this creates a bad user experience, and it is likely to send away potential visitors who enter your site. Besides, Google acknowledges the speed of your site and ranks it as a good customer experience.
Also, search engines rank high the sites that take the shortest time possible to load content. This increases the amount of traffic to a given site within a certain time-bound. Sometimes, infographics contribute to the poor time speed of loading content on your site.
To be on the safe side, you need to make some adjustments to your images and infographics to ensure that they take the shortest time possible to load. Keep in mind that half of your traffic is coming from mobile users whose browsers have a lower browsing speed.
You can easily test the speed of your site using Google speed insights tools. The tools will highlight whether your images are the main reason behind the slower speed or if other factors need to be considered.
Invest in High-Quality Visuals
Even though data visualization has a significant impact on SEO rankings, it is vital to note the quality of the visuals you are using. Overusing stock images is boring and also impacts your SEO performance.
Application of stock images is cheaper than other types that will cost you several hundreds of dollars to purchase. However, these types of images destroy the customer experience since they do not capture the readers’ attention.
Besides, the use of images can easily hamper the SEO capabilities of your site. Investing in high-quality visuals attracts the attention of prospects increasing lead conversion. This improves the general appearance of your site and rankings.
Investing in high-quality visuals also refers to investing incredible data visualization tools that will make your work easier. You need to acquire some of the best-recommended tools with an impeccable reputation in the market such as Tableau, Sankey diagram generator and AnyChart.
Bottom Line
It is evident that visual market strategies have an incredible impact on SEO rankings. However, this depends on how you display them and execute the entire SEO plan. Using high-quality visualizations embedded with vital content greatly impacts SEO rankings. Besides, they aggregate the general appearance of your digital marketing site.
Author Bio: I have more than 12 years of experience in the field of Digital Marketing and Data Analysis, currently working as a Digital Marketing Specialist at PPCexpo.