This is the question any top mobile app design company has met with so many times because most developers today are perfectly aware that usability is a key point when it comes to making UI/UX interfaces. They also know all the aspects and features they should strive for when making a successful application but they don’t know the best methods and techniques should be used to achieve quality.
Here are some of the biggest challenges software development teams face while embarking on a software application development journey.
Getting It Built:
The biggest challenge when it comes to app design is getting it built, it’s relatively simple to draw out a UI sketch but getting something turned into a real product is very complex. It’s all depending on the level of complexity that an app developer is trying to accomplish.
Suppose you are looking at an application interface that came out some five years ago, while looking at it you will realize that the UX isn’t that perfect anymore. Building an application is a continuous process something that was built in the past might now be up to the prevailing standard.
This is because as a developer you are tackling something huge, a thing that is tied to very advanced back-end systems, it’s on iOS, Android, in the form of web applications, it carries a free version and an enterprise version. Building a mobile app that is worth it carries with it a lot of orchestration and heavy collaboration.
You as a developer are turning something that is very complex into something that at the end of the day is a simple experience for the end-user.
Improving Mobile UX Over Time:
As we are clear in the fact that a mobile application development process is a cycle of continuous improvement, so once you got the first group of concepts and a Minimum Viable Product there is certain steps that you can take to improve the UX over time. The most obvious and the most effective strategy are to listen to your users and there are a lot of different ways to do that.
The best and quickest way is performing user testing for qualitative understanding, getting your app in front of people. It is essential for a developer to create different versions of the design and get opinions about it from a small sample of people.
By doing this, developers can uncover a lot, the glaring holes in the design, and also the things that work in their favor. There are varying degrees of user testing and numerous methods that work, the best approach depends on the type of product you are trying to make and the type of people you are trying to cater to.
Measure Emotional Appeal:
All that really matters is that some real person uses the app, you as a developer watch them use it and then you talk to them about the experience that the audience is having. When measuring user reception remember that it is more about the emotional response and less about the hard numbers or statistics of usage at this point.
Finding Your Role in Agile Development:
A software development process can become so overwhelming that it becomes a challenge to find your role so that agile development can take place. Speaking from a design perspective, when working on a development project you are already a minority as you will be using tools like GitHub, HipChat, Kanban Boards, and other tools.
Now, the challenge is that these tools are optimized for pure developers, these tools are not optimized for things like coming up with 10 design concepts, getting feedback, and iterating on them. These tools are not about your process as a pure designer. Due to this, it can become really difficult to find a role. Being proactive about being involved in these different systems is really essential for a UX designer.
Finding Time To Focus:
As a designer, when tackling a software development project you going to have to carve out time to focus just on the design. It takes a lot of time and dedicated focus to develop a single aspect of a mobile application to be able to come up with a great user experience design.
A designer has to come up with multiple ideas, pick them apart, select the one that has the Kernel of a great idea, refine it, refine it and make it look like you just picked the idea out of nowhere because it is so obvious.
As a designer you have your work cut out for you, it is important to have the proper assessment of the time required and then set expectations accordingly.
Selling Ideas Internally:
You ought going to have a lot of strength when trying to sell your ideas internally. While working with a software development team if you are lucky you will be working with some really intelligent people and they are going to be really passionate about the issues that you are creating designs for. So, as a designer, you are going to have to come up with the rationale behind all your ideas.
Everything is going to have to be thought through; this when executed perfectly develops an ideal collaboration between the developer and a designer because at the end of the day design is not an exclusive process.
API and Admin Tools:
These can present very big challenges because most of the heavy lifting takes place at the back-end side of any software. Due to this, there is a lot of workflows to consider and this is heavily related to design as well.
One might be thinking that I have to just design this mobile app that the end-user we only see but you also have users inside your own organization that is populating content through some content management system or doing some sort of approval for sending out information to your users.
Mobile UX is like an iceberg, and then the top is the only thing people can see but there is a lot going on behind the curtains. So, having the right admin tools in place gives any software development team the ability to get the deliverables done faster.
Sami is a Digital Marketing Strategist at CMOLDS, an iOS App Development Company. Having worked on multiple online brands throughout his career with expertise in content marketing, email marketing, lead generation, and conversion rate optimization.