10 Tips About Promotional Video Production For Business

Promotional videos are very helpful for a business as they can be used to promote the brand and the product. A promotional video is where the brand and its products are presented to the public. This video can be of great help for a business and it can be used as marketing material. It is a well-known fact that a picture or video will be more impactful than written text. A well-made promotional video can create a strong impact on the minds of potential customers and help in promoting the business effectively.

If you have a business, then you can seriously consider creating a promotional video of your business. Such a video can be very helpful in your brand building and marketing activities. The important thing is that the video must be created in a professional way. This will help in creating the best effect.

The following are ten useful tips about promotional video production that you can keep in mind while creating a video:

Get it done professionally

Creating a video is not difficult. Anyone can do it. Even school kids can create a video using a mobile phone. When it comes to promotional videos, what is important is that it must be professional. The video must be impressive, must follow a clear storyline, and deliver the message in an effective way using the principles of communication. Such a video can be easily created by a professional agency that is experienced in video production. 

Create a storyline

An effective video is one that has a storyline. The promotion of your brand or product must be in the form of a story where there is a search for information or a solution and your brand/product is presented as the solution. This will create a strong impact on the mind of the viewer. Creating such a compelling story is required to be done before you start production. 

Plan the video in detail

Decide how long the video would be. Ideally, the video should not exceed 3-5 minutes. Plan for each minute of the day and decide how it would be structured. Would it have interviews?Would it have statements? or would there be animation/graphics? The answers to these questions will help you plan your video properly. You must have this plan in place before starting.

Prepare a script but let it be natural

Whether you are presenting your video as an interview or as statements from staff/experts/customers, it is necessary to have a script explaining what each person should say. The script should not be used as is but must be used as a guideline. The speaker must not memorize or read out from the script but instead use the inputs in the script and explain the same naturally. 

Decide the settings

The settings of the video play an important role. It may be shot outdoors or in an office or at a factory. It all depends on what you want to convey through the video. What is important is to use natural settings that do not make the video look artificial. The surroundings must look aesthetically pleasing to enhance the video’s effectiveness. Take a test video of the settings to check out if it looks good on video. 

Use a musical background

A musical background makes a video appear more attractive. The type of music depends on the type of video. The background music must be soft, pleasing, and melodious. The music must be played only when no one is speaking and must stop when someone starts speaking. It must not be too loud or jarring. The music is meant for the background and must not distract the overall message of the video.

Use quality production 

The production quality matters! The use of a professional camera with a stand, proper lighting, and background makes the video look more effective. This again highlights the importance of professionalism. An expert in video production would be able to advise how to use the best production equipment/tools to create an effective video. The mike needs to be placed properly to ensure the recording is free from disturbance; else you may need to record the audio again, which can be a problem.

Use graphics and effects

Graphics and special effects can enhance the effectiveness of the video. However, it must be relevant to the video. Too many special effects or unnecessary graphics can dilute the main message of your video. Graphics should be used as a supplement to highlight something of importance. It must not distract the viewer from the message you are trying to convey. Graphics, use of titles, and the proper use of colors and images can help you create a powerful impact through your video. 

Post-production is important

Once the video is produced, post-production can be used to polish the video to make it more effective. Good post-production can enhance a video and make it more impactful. It is important to create a good quality video and then use post-production to enhance it. You should not try to create an average video and then depend on post-production to beautify it. This may not yield the desired results.

Enjoy the process

Creating a video is a fun process. Keep the fun in the process and let everyone involved enjoy it. This will make your task of creating the video easy. A professional video shoot does not mean that the whole thing should be taken so seriously that people get intimidated. Let everyone enjoy the process so that the video can be natural. When you loosen up during video production, the people appearing on the video would feel more comfortable and relaxed. This will make your video look more natural. 

The ten tips listed here would be of immense value for all those who want to create a professional promotional video. Such a video would be very helpful for a business and help them acquire new business prospects and promote their product.


Benjamin Teo, at SCM Asia offers video production to visual content creation on different platforms for the world of digital contents, commercials, promotional based in Kuala Lumpur and Selangor.

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