Why Content is Important in Digital Marketing?

Nowadays, with the advent of the internet, many businesses have taken it online for their marketing. This digitized form of marketing has reached more people than ever before. Today with more than 3.5 billion people who have access to the internet, it gives ground for the firms to make marketing strategies to appeal to the majority. 

In this context, the form of content marketing has been significant in the digital market scenario. Surveys revealed that approximately 78% of the consumers, on average, prefer to know the company products via articles instead of advertisements. There is more to the benefits of content marketing in today’s highly digitalized world. Content marketing has also helped small businesses even to make their mark on the digital platforms. 

With more and more demand for professionals and blogger outreach services to come up with content, here are seven reasons why content marketing is essential for you and your company to make a digital footprint. 


Attract your target audience

Content from your company would directly attract your target audience. It informs them of the services and the products that the company deals with. It also answers the fundamental questions that any potential customer would have. Furthermore, content marketing lets your customers understand the product as well as information from the company in a multi-directional way. 

With this information, now the customer is more equipped to make the right decision. Also, the redundancy is reduced as the content written would be easily accessible at all points of time. Which more or less gives people the reason to come back to your website to refer to that content that appeals to them. 

With more traffic to your content, a company would be able to generate more interest and more awareness than any other means. 


Better the content better is the SEO

SEO is the most relevant results which search engines bring to any user when he/she types in for a search. In this context, a properly built content would be nothing but an asset for SEO. With much better content on your website, the search engines would automatically rank your website higher as compared to others.

Even creating a blog on current topics can get that SEO for your company. 

As long as this content is continuously curated and made compatible with everyday searches, it will last longer in the higher ranks. 


Cost-effective new prospects

The key to increasing ROI is by a very well structured marketing plan. These plans continuously bring in new leads to keep the business alive. Many of these tactics require the company to invest vast sums of money in marketing. However, such tactic as SEM (search engine marketing) is widely agreed to be a mixture of both organic & paid search tactics to increase traffic, and, in turn, sales/leads.

When it comes to content marketing, it has been found that it is 62% lesser than the cost incurred for traditional marketing strategies. 

Generating better leads with lesser efforts is made possible with content marketing. 

Creating content that appeals to the masses can go a long way and can generate new leads until the time it is put up online. 

With relatively affordable means of getting the content up, your company will show signs of optimized ROI in the context of marketing. 

As a property investment firm, Global Citizen Solutions (GCS) hosts a platform of digital content, offering information and regular updates on real estate investment routes, residency schemes and citizenship programs. In doing so, it provides a consulting service to its clients, guiding both prospective and ongoing investors through the complex legal processes of obtaining residency or property abroad.

Additionally, GoldCrest is a buyer’s agent firm that provides useful information and tips into understanding and unlocking the real estate investment market in Portugal. It has its own niche, making use of its latest topics to provide detailed and helpful information. The company has a clear vision of where it stands and who its competitors are, two important qualities when considering content marketing.  But it differentiates itself from its competitors on how it approaches the subject of real estate. Also, remember that you can always hire a real estate virtual assistant.

Both GCS and Goldcrest leverage their digital content to foster a community of informed readers, who can engage with the information. These are two examples of how consultancy firms need to keep investing in digital marketing in order to generate leads and build a strong community of clients.


Showcasing the company 

Content that the company puts out is the most effective way to show the people what the company deals with, and it’s level of expertise in that field. 

With more refined content, it asserts your company’s presence in your area and makes the customers aware of the products and services you specialize in. 

This attracts more customers who are now aware of both the knowledge of how to make the right decision while purchasing and the fact that your product might fit the description of being value for money. 

Overall, through this, your brand reputation as an industry expert in your domain is asserted.


Better relationship with the customer

Content marketing has a very crucial role in instilling trust in your customers. 

To all the companies, the loyalty of a customer is essential to their success. 

Not only will these customers become repeated sales for the company, but these customers make up the customer base. 

The content you post will strengthen the bond that these customers have with the company. 

This will help the company create a powerful brand reputation that will increase both sales and broadening of the existing customer base. 

Valuable content that provides a sense of novelty to the customers has played a significant role in this context. 

By equipping the customer with better knowledge and value, the sense of trust is enhanced, making the bond stronger. 


Sets the company apart 

In this age where there is cut-throat competition in all areas of business, content marketing can be something that can set you apart from your competitors. 

Curated content can fuel the company’s brand value and can enhance company performance. 

The content you create will be the deciding factor for the customer, whether to choose your company or the other. 

By providing value addition to the customer, you can tip the scales towards your side where the customer is more comfortable to buy from. 

The content can show potential customers as to why the product or service it offers should be preferred. 

This further builds a brand authority in the industry and gives a whole lot of reason to the customer to return to your website wanting for more. 


More reach 

Compared to all other marketing strategies, content marketing reaches a higher and broader range of crowd. 

Content nowadays is easily shareable on the social media platform that is accessed by more than 3 billion people in the world. 

This is sole because of the advent of social media which has reached more people than ever. 

Facebook, Instagram, Twitter, Tumblr, and other free social media platforms have made it possible to earn higher traffic to your website. 

Therefore, adequately curated postable content can go a long way in securing a brand value and reputation through these social media handles.  

A company to be successful needs content marketing in all sorts of digital marketing strategies.

It forms the core of the marketing plans and strategies and needs proper attention if you want to elevate your company to a higher level. 


Jenny is a passionate writer & guest blogger. Writing helps her to improve her knowledge, skills & understanding about her industry. She loves to educate her audience about SEO strategies and bloggers outreach services via her writing skills. Apart from writing, she loves traveling & photography

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