Write Great Taglines: Get Rid of the Double-talk and Really Turn Heads
Although they are sometimes the last thing on everyone’s list, taglines are one of the most important aspects of your brand. Especially when you are lesser-known or new brand, your tagline is responsible for creating a theme and value system that shapes customers’ perception of your brand, as well as frankly, explaining what you do at a glance (assuming your company name isn’t “Healthy Dog Biscuit Company”).
Some of the most memorable corporate headlines include:
There are some things money can’t buy (MasterCard)
Just Do It (Nike)
Think Different (Apple)
These taglines are so ubiquitous, they’ve practically entered our daily lexicon. So, what makes these taglines so effective and memorable? They are:
– Double-talk & buzzword free
– Evoke an emotion
– Describe a tribe to which you want to belong
– Tell a story
If you (or your copywriter) can write your tagline with these elements in mind, it will make your business much more memorable and help it stand out from the competition.
For inspiration, below are some of my favorite taglines. Some are from well-known brands; others are small businesses. Some are clever double entendres, some┬ámake you want to belong to the tribe, and some are simple and self-explanatory.
Need help copywriting your tagline? Contact 3to5 Marketing for professional inspiration.