If you ever held an event or are planning to hold one, you probably know that writing some event copy is essential for attracting attention to whatever you are hosting. Here are some must-know steps for writing a great event copy.
Research Your Audience
It is very important that you do your research and find out who your target audience is. Of course, if this is not your first event, you will probably already know who they are. You have to know everything from their age and habits to their voice tone and the slang they use.
You have to be relatable to your audience. Try not to sound like you are trying to sell something as this will be noticeable. If this is the first event you are organizing, writing great copy may be challenging at first, but you will get better with practice.
Offer Value and Insight
Every time you organize an event, you want people to attend. To do this, you must offer value to them and make it something worth attending. The same logic works for your copy, so you must make sure that you offer value to your readers.
If you know what they want (this is a part of your target audience research), you will know how to offer this in a valuable and insightful way. Don’t just talk in general terms. Get down to details and find something special about your event that they will love.
Also, don’t be afraid to borrow some ideas from other event listings. If there is something similar you saw online, read the description and make mental notes as to what could be used in your own event copy.
Work On Your Headline
Your headline is the most important part of your text. The better you make it the more people will click on it and read the description of your event and get interested even more. If you can’t grab their attention with your headline, it is unlikely that they will want to find out more.
Your value proposition must be in your headline. You have to capture the essence of your event in a few words that will make up a catchy title. It should spark curiosity in your audience, while your copy will satisfy it once they read it.
Hold the Attention of the Reader
Once you have the attention of your reader, you must manage to hold it long enough for them not to click away. You have to paint a picture before their eyes describing what your event will be like and what kind of activities they will be able to participate in there.
If you hosted events before, you can add some testimonials and reviews from your past attendees. This will serve as social proof. Add some actual images to complement your copy. Videos are also a great way to showcase all of the fun or education that your attendees will get.
Make It Readable and SEO-Friendly
You should always optimize your event copy for search engines. This helps the listings rank higher in search results and copy gets more exposure in the end.
Optimizing your event copy for search engines is not a question of “if” but of “when”. You have to add all the relevant keywords. If you will be posting it on social media platforms too, make sure that you include hashtags.
You should also break up your text into sections to make it readable. Use subheadings to structure your copy and bullet-point or numbered lists to systemize it. Don’t use long sentences and try to avoid complicated grammar.
Add a Call to Action
After you talk about how great your event is going to be, you have to close your text with a strong conclusion. It has to sum up everything you’ve talked about and have a call to action at the end so that you encourage your audience to register or purchase a ticket.
Don’t add too many CTAs though throughout your event description though. This will make you sound like you are constantly trying to sell something, and you wouldn’t want that to happen. The aim of your event copy is to tell your audience about the event and let them choose whether they want to come.
It is crucial that you get feedback for what you wrote. You may not see every small issue that your copy has, but your colleagues or friends will. Ask them to read it and collect their comments. Then, rewrite the parts that need improvement. Maybe you need to add some details or maybe get rid of others. As long as your event copy becomes better, it’s worth it.
Publishing Your Copy
And finally, you can now publish your copy. To get more exposure, consider using several channels for this including your website, blog, social media accounts, and special listing websites. Think of where your audience is more likely to look for such an event as yours and publish your event copy there.
Don’t forget to format it nicely and add the visuals you chose. Organize everything nicely so that you don’t look unprofessional. Before clicking “Publish”, read your text one last time to make sure that there are really no more typos or grammar mistakes.
To sum up, writing a great event copy is not complicated at all and actually very similar to writing any other kind of copy. Simply follow the advice in this article and you will be able to create an amazing event copy.